STATE Bags’s marketing, tracked daily.
The latest creative STATE Bags puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on STATE Bags
ShopVision captures the public marketing we see from STATE Bags every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does STATE Bags use?
All channelsPaid media is STATE Bags's most-used channel. Jump to a channel below, or read straight down.
STATE Bags homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
STATE Bags on email
101 capturedCadence
~7.0/ wk
Last 30 days
30
▼ 25%· vs prior 30d

The first few weeks tell you a lot
Sep 25, 2026

We read all your comments
Sep 24, 2026

Your everyday carry, handled.
Sep 23, 2026

Back and better than ever
Sep 18, 2026

NEW: The Everyday Edit
Sep 16, 2026

Your hands are full
Sep 12, 2026

NEW: Sports Club
Sep 8, 2026

I don't want you to miss this!!
Sep 7, 2026

our picks for you are 20% off
Sep 5, 2026

Been waiting? It’s 20% off.
Sep 4, 2026

20% OFF, from us to you
Sep 3, 2026

COMING THIS WEEK 👀
Sep 2, 2026
STATE Bags on paid media
400 capturedCadence
~21/ wk
Last 30 days
92
Top platform

STATE Sports Club: Drop 04
Sep 14, 2026 · Meta

Their Words, Not Ours
Sep 11, 2026 · Meta

Sep 10, 2026 · Meta

Sep 9, 2026 · Meta

Sep 8, 2026 · Meta

The Labor Day Sale is on
Sep 3, 2026 · Meta

The Labor Day Sale is on
Sep 2, 2026 · Meta

STATE
Sep 1, 2026 · Meta

Their Words, Not Ours
Aug 26, 2026 · Meta

Aug 24, 2026 · Meta

Down to the Last Few
Aug 20, 2026 · Meta
STATE Bags on sms
23 capturedCadence
~3.0/ wk
Last 30 days
13
▲ 30%· vs prior 30d
Promotional history, record by record
122 records · latest 5 shown117 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
STATE Bags's competitive set
Benchmark on the same fieldsSTATE Bags’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
STATE Bags on social
148 capturedCadence
~11/ wk
Last 30 days
47
▲ 15%· vs prior 30d
Top platform
Facebook
There's the morning commute, and then there's @yana_the_creator's morning commute. 🎒
Sep 25, 2026 · Instagram
Still not over back to school '26. More from our Superbowl season. 📸: @sherry.luhman @sophiakhosla @kirstbarry91 @mariasass @stellanastasiabeauty @zkiel.tae @lexishanklin @bsofia_21
Sep 23, 2026 · Instagram
@linneyloo in the Everyday Edit 💕 Shop the link in bio.
Sep 22, 2026 · Instagram
Our VP of Brand Marketing, Nicole, brings the Beverly tote along for the day. Tap to shop
Sep 21, 2026 · Instagram
The bag that took 12 samples to get it perfect. “Such an easy bag to just throw a bunch of stuff in. You can wear it cross-body, you can wear it over your shoulder.” - jactate Shop the Harlow Carryall at statebags.com
Sep 20, 2026 · Facebook
The bag everyone on set wanted to take home. Introducing the Georgia Phone Sling in Affogato and Olive at statebags.com
Sep 18, 2026 · Instagram
FW ‘26: THE EVERYDAY EDIT IS NOW LIVE “For the past couple of seasons, we’ve been really trying to elevate our adult collection, specifically our women’s collection. What I think is great about STATE is the unique shapes we offer—we’re giving you your everyday tote, but doing it in a way that feels a little different, while still being wearable and having the right utility and functionality. That’s always our focus: to give you something interesting, easy to wear, and with the best utility.” - Jacqueline Tatelman Shop the new collection of bags you’ll reach for everyday at the link in our bio.
Sep 16, 2026 · Facebook
PLAN YOUR BUY Fall/Winter ‘26: The Everyday Edit drops tomorrow. Make your picks now and sign up at the link in our bio to receive early access.
Sep 15, 2026 · Facebook
Can confirm it holds a laptop. ✅️ @sophiagrillo in the Luna Crossbody
Sep 13, 2026 · Instagram
"Before any bag becomes a STATE bag, it has to make it past them." This one got the official stamp of approval from @jacqtate's son Ozzie (yes, the Ozzie behind the Ozzie Ball Backpack) 💜 Real kids, real feedback, really good bags. Shop the new Sports Club collection now at statebags.com
Sep 11, 2026 · Instagram
GIVEAWAY (!!!) 🏆 We're gifting a bag to 3 winners from our new Sports Club: Fall/Winter '26 collection. How to enter: 🎾 Like this post and follow @statebags 🏀 Tag 3 friends in the comments ⚾️ Comment on our last two posts 🏈 Share to your story for a bonus entry Winners announced on Friday, 9/11. Good luck!
Sep 9, 2026 · Instagram
SPORTS CLUB FALL/WINTER ‘26 available now. Link in bio to shop
Sep 8, 2026 · Facebook