Specialized’s marketing, tracked daily.
The latest creative Specialized puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Specialized
ShopVision captures the public marketing we see from Specialized every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Specialized use?
All channelsHomepage is Specialized's most-used channel. Jump to a channel below, or read straight down.
Specialized homepage updates
344 capturedCadence
~26/ wk
Last 30 days
112
Specialized on email
15 capturedCadence
~1.2/ wk
Last 30 days
5

Ride like Remco: The World’s Fastest Man
Sep 22, 2026

Join Ultra Cyclist Jack Thompson's Ride the Nation
Sep 19, 2026

A Fresh Take on Fast
Sep 17, 2026

Racing Redefined: 2026 Built for Legends LTD Collection
Sep 8, 2026

Final Days
Sep 5, 2026

Meet the new Tarmac SL9 Lineup
Aug 25, 2026

Tarmac SL9 - Fastest Road Bike In the World
Aug 13, 2026

Performance, Head to Toe
Aug 12, 2026

You're Getting First Access
Jul 31, 2026
Specialized on paid media
248 capturedCadence
~6.3/ wk
Last 30 days
27
Top platform

Explore the Levo Lineup
Sep 10, 2026 · Meta

Explore the Tarmac SL9 Lineup
Sep 4, 2026 · Meta

Explore the Tarmac SL9 Lineup
Aug 31, 2026 · Meta

Explore the Tarmac SL9 Lineup
Aug 28, 2026 · Meta

For a Limited-Time Only
Aug 12, 2026 · Meta

For a Limited-Time Only
Aug 1, 2026 · Meta

Explore Vado 3
Jul 9, 2026 · Meta
Promotional history, record by record
280 records · latest 5 shown275 more offers sit before Sep 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Specialized's competitive set
Benchmark on the same fieldsSpecialized’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Specialized on social
75 capturedCadence
~4.0/ wk
Last 30 days
17
▼ 19%· vs prior 30d
Top platform
Instagram
A day in the Office ✌🏼✌🏼 Thanks Salt Lake City! 🫶🏼 🎥 @juanonas #iamspecialized
Sep 25, 2026 · Instagram
What in the world will happen at Worlds? @kateplusfate knows... 🌈🇨🇦🚲 Watch or Listen to The Specialized Podcast with Kate Courtney -> Link In Bio #iamspecialized
Sep 23, 2026 · Instagram
Ride like Remco: The World’s Fastest Man The S-Works Tarmac SL9: Remco LTD takes the uncompromising performance of the Tarmac SL9 and elevates it into a limited edition celebrating @remco.ev’s biggest wins and relentless drive. Only 100 will ever be made. Get yours now → Link In Bio #iamspecialized #tarmacsl9
Sep 22, 2026 · Instagram
Martín Masterclass 🇨🇱🚲🙌 @martin_vidaurre took control of the race on the fast technical track and powered to an Epic victory at Soldier Hollow. Shop the Winning Gear -> Link in Bio #iamspecialized #Epic9
Sep 21, 2026 · Instagram
Martin Vidaurre, back where he belongs — on the top step. 🥇🔥 After a smartly executed race, he takes the XCO win here in Soldier Hollow on his Epic 9! 📷 @michalcervenyphoto #iamspecialized #epic9 #racewin
Sep 20, 2026 · Instagram
The Boldest Move in Cycling Watch or Listen to The Specialized Podcast with Kate Courtney on our Link in Bio #iamspecialized
Sep 18, 2026 · Instagram
World Champs in the Wild West 🌈🌈🤠⛰️ @freisina and @laura_stigger’s new World Champion S-Works Epic 9s are ready for the start line at this weekend’s @uci_mtbworldseries in Utah. Experience the fastest XC race bikes in the world - Link in Bio #iamspecialized #Epic9 | Photos: @michalcervenyphoto
Sep 17, 2026 · Instagram
Oh, hello there 👀🌈 🎥 @juanonas #iamspecialized #newbike #epic9
Sep 16, 2026 · Instagram
Adrien Boichis is a racer. Whether he’s on the road or the mountain bike, he aims to perform with the best riders at the biggest races. Making Legends: Adrien Boichis - Out Now Watch in our Link In Bio #iamspecialized
Sep 15, 2026 · Instagram
Landa Wins Vuelta Queen Stage ⛰️🇪🇸🙌 Over the toughest mountains of this year’s Vuelta , @landameana and Tarmac SL9 climb to victory on Stage 20. Battling against the blazing heat and elite breakaway companions, the @soudalquickstepteam legend left everyone behind and arrived to the finish alone to take a @LaVuelta stage win 11 years after his previous stage success. Shop the Winning Gear -> Link In Bio #iamspecialized
Sep 12, 2026 · Instagram
From Secret Shopper to Specialized Legend… Watch or Listen to The Specialized Podcast with Robert Egger Robert Egger has spent more than four decades helping to create the future of cycling at Specialized. Now, the designer, fabricator, racer, concept-builder, and one of the creative forces behind products like the Tarmac, Venge, Specialized helmets, and more shares his design philosophy and what’s coming next. Full Episode Link in Bio #iamspecialized
Sep 10, 2026 · Instagram
70 DAYS. 48 STATES. 10,000+ MILES. Follow along with @jackultracyclist on an ambitious cross-country bicycle journey. Connecting communities and sharing stories across the nation. 🇺🇸 🦅 📌 Starting September 10th | Boston, MA 📌 Ending November 13th | Santa Cruz, CA Powered by @newform_community, supported by @iamspecialized + @outride , RIDE THE NATION is all about community, well-being, and the power of the bicycle. 🚲 RIDE with Jack 🍕 MEET up at an event ⭐ DONATE to support well-being and build community through cycling 🔗 LINKINBIO for more details #RIDETHENATION
Sep 9, 2026 · Instagram