Specialized’s marketing, tracked daily.
The latest creative Specialized puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 8, 2026
Email
Racing Redefined: 2026 Built for Legends LTD Collection
Sep 8, 2026

Paid media
MetaExplore the Tarmac SL9 Lineup
Sep 4, 2026

Social
InstagramRacing Redefined: 2026 Built for Legends LTD Collection The Built for Legends Collection celebrates Specialized’s winning legacy with an exclusive colorway and unique details inspired by the sport’s most iconic race machines. Limited to a handful of individually numbered bikes worldwide, once they’re gone, they’re gone forever. Claim Yours → Link In Bio #iamspecialized
Sep 8, 2026
What we track on Specialized
ShopVision captures the public marketing we see from Specialized every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 8, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Specialized use?
All channelsHomepage is Specialized's most-used channel. Jump to a channel below, or read straight down.
Specialized homepage updates
348 capturedCadence
~27/ wk
Last 30 days
116
Specialized on email
12 capturedCadence
~1.2/ wk
Last 30 days
5
Specialized on paid media
269 capturedCadence
~6.1/ wk
Last 30 days
26
Top platform
Promotional history, record by record
287 records · latest 2 shown285 more offers sit before Sep 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Specialized's competitive set
Benchmark on the same fieldsSpecialized’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.





Specialized on social
75 capturedCadence
~3.0/ wk
Last 30 days
13
▼ 48%· vs prior 30d
Top platform
Instagram
Racing Redefined: 2026 Built for Legends LTD Collection The Built for Legends Collection celebrates Specialized’s winning legacy with an exclusive colorway and unique details inspired by the sport’s most iconic race machines. Limited to a handful of individually numbered bikes worldwide, once they’re gone, they’re gone forever. Claim Yours → Link In Bio #iamspecialized
Sep 8, 2026 · Instagram
Frei. World’s Fastest. By Far. @freisina is XCO World Champion. After attacking every climb and ripping every technical descent on her Epic 9 with S-Works Tires, Sina blew away the field and won by 1min 7sec over the rest. Whether the rainbow jersey was decided by seconds and by a minute, the S-Works Epic 9 did exactly what it was built to do: Carry Speed Everywhere. Built with the fastest riders in the world. Proven with the rainbow jersey. Now yours to ride. -> Shop the Winning Gear on our Link In Bio #iamspecialized #epic9
Aug 30, 2026 · Instagram
Epic Double Rainbow 🌈🌈🚲 Laura Stigger and Adrien Boichis are World Champions. In Val di Sole, both claimed the XCC rainbow jersey aboard their Epic 9s and S-Works equipment. After the race, Boichis summed it up simply: “I think the others would be jealous of our equipment.” That’s Made In Racing. You can ride the same bike and gear they raced to World Championship titles. Shop the Winning Gear in our Link In Bio #iamspecialized
Aug 27, 2026 · Instagram
Congratulations to a true legend, Julian Alaphilippe You’ve built an unforgettable career through your unrivaled passion, panache, and personality. Across the many victories and memories, we are proud and grateful to have been along for the ride. Merci, @alafpolak. #iamspecialized
Aug 24, 2026 · Instagram
One Weekend. Four Wins. Epic 9. Frei and Boichis sweep XCC and XCO in Les Gets. Congratulations to @freisina, @boichisadrien, and the entire @specialized_factoryxc team. Shop the Winning Gear -> Link In Bio #iamspecialized #Epic9
Aug 23, 2026 · Instagram
All dials are set to “Win” for Specialized Factory XC and Epic 9 in Les Gets After the mid-season break, @freisina and @boichisadrien came back ready to race, with both winning their World Cup XCC races on the technical French course. Two riders. Two Epic 9s. Two wins in Les Gets. Shop the Winning Gear -> Link In Bio #iamspecialized #Epic9
Aug 21, 2026 · Instagram
@kateplusfate shares about her journey to the road and the decisions that brought her to @fdj_suez. #iamspecialized
Aug 18, 2026 · Instagram
Midway through our 2026 season. 🎬 Take a look at the team’s highs and lows, get behind the scenes and see what it’s really like along the way. Watch the full video on YouTube — link in bio. ▶️ #iamspecialized 🎥 @juanonas
Aug 17, 2026 · Instagram
The dream was yellow. The result was dominant. Yellow. Green. Six stage victories. See our Made in Racing bikes and equipment that made it possible. Built for Legends. Shop the Winning Gear -> Link In Bio #iamspecialized #TarmacSL9
Aug 10, 2026 · Instagram
A champion's bike 💛 Demi Vollering has a new ride to match her biggest victory, receiving a special yellow bike after winning the Tour de France Femmes avec Zwift. ✨
Aug 9, 2026 · Instagram
Demi Fights Back Vollering attacks to Stage 8 victory and yellow as Tarmac SL9 continues its Tour dominance Shop the Winning Gear -> Link In Bio #iamspecialized #TarmacSL9
Aug 8, 2026 · Instagram
One Bike To Rule Them All Le Court wins Stage 6 as Tarmac SL9 continues its Tour de France Femmes dominance. Shop the Winning Gear -> Link In Bio #iamspecialized #TarmacSL9 From bike fits to stage wins. Kim is one of South Africa’s top bike fitters and now she is standing on the top step herself. She is Specialized through and through.
Aug 6, 2026 · Instagram