Santa Cruz Bicycles’s marketing, tracked daily.

The Shop: Big Ride, or Fire-Side

Nov 5, 2026

Can we get your help David?

Nov 2, 2026

Thanks for subscribing to The Roll Up from Santa Cruz

Nov 1, 2026

Can we get your help David?

Oct 30, 2026

Tobin Goes West & Bosch Adds Traction Control

Oct 29, 2026

Thanks for subscribing to The Roll Up from Santa Cruz

Oct 26, 2026

The Shop: Team up for Second Summer

Oct 22, 2026

The Rollup: Gravity Fed

Oct 16, 2026

The Shop: Come On In, We’ve Got Stickers

Oct 9, 2026

Can we get your help David?

Oct 6, 2026

Can we get your help David?

Oct 3, 2026

The Roll Up: DH Bikes & Singlespeeds

Oct 2, 2026

| Journeyman | Following a strong top-10 result at BC Bike Race, Tobin Ortenblad did what he’s been doing for the better part of two decades: put the bike in the van, and drive home to Santa Cruz. It’s a 17 hour drive, but the route home happens to run through some of the world’s best mountain biking destinations—or at least close enough to warrant a short detour. • BC > Ashland • Ashland > Downieville • Downieville > Santa Cruz Drive, sleep, ride, repeat. Whether you’re on the start line, or hitting the trailhead at sunrise on a Tuesday, Blur is the perfect companion. • 👉 Tobin Ortenblad 🚲 #santacruzblur

Nov 9, 2026 · Facebook

Racing into the weekend with Tobin Ortenblad & the Stigmata. • 🚲 #santacruzstigmata

Nov 6, 2026 · Facebook

A stunning new @santacruzbicycles Tallboy for long time friend of the shop, and @the_fny_collective organiser @aneela_mckenna 💜. A tireless women's and diversity advocate, and previous board member of the @tvtrails, she has spent a huge amount of her time working for the benefit of other people🤗, though she still manages to get out and ride for herself too 😁. Having been on Juliana bikes ever since the brand existed, this bike and the switch to Santa Cruz makes this an even more significant new bike day for her; check out her reflections on the change and the new bike over on the blog at the LINK IN BIO ⬆️. #newbikeday #santacruzbikes #santacruztallboy #fnycollective #tweedvalleybikes

Nov 5, 2026 · Instagram

Details Matter: Stigmata | What Makes a Great Gravel Bike? The answer to this question may not be the same for everyone out there looking for their ultimate gravel bike, but for us here at Santa Cruz it’s something resembling a Venn diagram that includes Performance, Versatility, and Modern Sensibility. Performance: • Carbon CC frame and fork, tuned for compliance where you want it, and stiffness where you need it. Providing a comfortable but snappy ride quality. • Progressive geometry with a 69.5 deg head tube angle, longer top tubes and shorter stems (We run 70mm as standard) gives a very confident steering feel, especially when terrain gets rough. Versatility: • Built for speed and race-tested, but is also great as an everyday, all-day backroad explorer, or bike-packing adventure. With room for up to 50mm tires. It’s the roadie’s off-roader, perfect for exploring wild routes, and ideal for mountain bikers seeking adventure off the beaten path. • Rigid or Suspended - The Stigmata is designed around suspension-length forks, so our rigid fork comes in the correct axle-to-crown length to keep geometry optimized for both. Whether you run it rigid, choose a suspension build from the start, or decide to add a suspension fork later. Modern Sensibility - Real-world features that improve the overall experience: • Glovebox. No one wants to carry all their stuff on their back when heading out for a fast-strike mission across town and into the woods. The glovebox fits your tools, spare tube, snacks, even an ultralight rain jacket for when you get caught out in some unexpected weather. • Internal frame tube-in-tube cable routing that is tidy and thoughtful without going through the stem or headset. Yes, you can get a slightly cleaner look at the bars by hiding cables away at the head tube, but then you add a maintenance nightmare when it’s time to repair, replace or swap anything. • Threaded bottom bracket. Tried and true. No press-fit creaks and disposable bearings here. • Dropper Post compatible. Seems superfluous for a gravel bike, until you try it. Then it’s hard to go back. Any other Stigmata questions? Hit us up in the comments 👍 🚲 #santacruzstigmata

Nov 4, 2026 · Facebook

Check out all the Stigmata details and options here - https://www.santacruzbicycles.com/collections/stigmata

Nov 3, 2026 · Facebook

⚡️🌅 • 🚲 #santacruzvala

Nov 1, 2026 · Facebook

Another missed memory that wasn’t really missed, but definitely deserves its own moment. The Ol’ Peaty Dogs’ 20th anniversary bike, gifted to him during Loudenvielle race week… she is beauty, she is grace, she’s potentially getting flogged out the back of a van at Peaty’s Bike Bonanza next month. Just kidding. That thing’s going above the fireplace. Surely. Slow clap to all who brought this thing together.. red rims are a feast for the senses. @Santacruzbicycles @ridefoxbike @rideshimano @maxxistires @foxmtb @burgtec @stifmountainbikes @reservewheels @peatysproducts @chriskingbuzz

Oct 31, 2026 · Instagram

⚡️📷 • 🚲 #santacruzvala

Oct 30, 2026 · Facebook

⚡️⤴️ • 🚲 #santacruzvala

Oct 29, 2026 · Facebook

⚡️↩️ • 🚲 #santacruzvala

Oct 28, 2026 · Facebook

Last chance to WIN ANY SANTA CRUZ bike in our lineup! You win, you choose👍 • Here’s how it works: For every $5 you donate you get one entry to win. All donations go directly to SCMTS || Trail Stewardship to help build more trails for all to enjoy ⚒️ • HEAD TO THE LINK IN BIO TO ENTER👆 Or do it the hard way and type this URL your browser 👉 act.santacruztrails.org/take-action/win/ • 🚲 #winanysantacruz

Oct 27, 2026 · Facebook

⚡️↘️ • 🚲 #santacruzvala

Oct 26, 2026 · Facebook