Santa Cruz Bicycles’s marketing, tracked daily.

The Roll Up: Summer Break & A Very Special Tallboy 

Jul 23, 2026

Santa Cruz Blur | The Rundown • Looking for all the tech, features, and specs of our new Blur in an informative and entertaining format? Here is just a tease of what you can find in an information packed 7 minute Blur Rundown video. Head to the link in bio 🔗 for the full video featuring your guy, Tobin Ortenblad. • #santacruzblur

Aug 7, 2026 · Facebook

| The All-New Blur - In the Lab l • Travel increased to 120mm to smooth out the most aggressive modern XC terrain • Redesigned Superlight™️ flex-stays and updated suspension kinematics with a more progressive leverage curve, added mid-stroke support, and a ramp up at bottom-out to allow you to use the full 120mm without harshness. Swipe for more details ➡️ | The All-New Blur - In the Lab | • Slimmer tubes and optimized shaping reduce material needs, shaves weight, and allowed us to add refined features like our Glovebox in-frame storage, a top tube accessory mount, room for 2 full size water bottles, and tube-in-tube cable tunnels for full drivetrain compatibility, and ease of maintenance. Swipe for more ➡️ | The All-New Blur - On the Trail | • Increased efficiency and less pedal actuated suspension movement. • More power delivery to the drivetrain making the already fast Blur, even faster. • Frame geometry and carbon layup scales proportionally. So the Small size frame and the XL size get the same dialed-in ride quality. Swipe for more ➡️ | The All-New Blur - On the Trail | • Confidence inspiring 66-degree head angle, and a steeper 75-degree seat angle that puts you in an efficient and powerful pedaling position. • Longer reach across the size range helps you feel like you are riding ‘In the bike’ rather than ‘on top of the bike’. It also increases stability without compromising agility and allows for the use of shorter stem lengths - 50mm on the Standard kits, and 60mm on the Race kits. Looking for more info, including build options and pricing? Head to the link in bio! ⬆️ And hit us up in the comments if you have any other questions ⬇️

Aug 6, 2026 · Facebook

Trackside bike of choice, the Bullit. The key to Steve & Gaz's heart is simple. Many snacks & motorised pedalling. Efficiency is top of the priority list during race week and this rig is the answer to our line-spotter's prayers. The biggest of the electric bunch, fun to boost up & endlessly capable on the way down. We haven't found the limit yet. We gotta' give the grumpy linesman something to get excited about after all 😉

Aug 5, 2026 · Instagram

The New Blur For Race Days & Weekdays • The new Blur is made for trails, whether you’re racing for podiums or hammering into the sunrise. We bumped up the travel, updated the geometry, tweaked the suspension kinematics, and gave it a full carbon layup makeover. The Blur is right at home sprinting for the hole-shot, but it’s also a lightweight and immensely capable short-travel trail bike for the days between the races. Two build variations: Race Kits with flat bar and 60mm stem, paired with RockShox lockout & Flight Attendant options, and lightweight Maxxis Bike Rekon Race tires for a start-line-ready configuration. *Shown here in stealthy Matte Charcoal Standard Kits with riser bar and 50mm stem paired with FOX suspension and Maxxis Bike Aspen AT tires for fast trail-riding. *Shown here in Gloss Tart Cherry Featuring: • 120mm Superlight™️ flex-stay rear travel, 120mm front travel • CC Carbon only - Our lightest grade of carbon fiber, and it delivers on weight, strength, and stiffness in equal measure. • 29- Inch Wheels • Modern Geometry with a 66-deg head angle & 75-deg seat tube angle - And the geometry scales proportionally with frame size, as does the layup. • Glovebox V2 - Yes, the Blur now comes with a glovebox to stash a layer, spare tube, tools, and snacks. • Accessory Mount - Two bolts on the underside of the top tube give you a place to mount a small multi-tool, tire plug kit, or CO2 • Hose and Cable Chunnels - Full-length chunnels for ease of cable management. No muss, no fuss. AND it’s mechanical drivetrain friendly. • Two Full Size Water Bottles - The front triangle fits two full-size water bottles, even on the Flight Attendant build. • Integrated Chain Guide & Down Tube Protector. • Sizes S - XL • Legendary Santa Cruz Lifetime Warranty for peace of mind. And a whole lot more… Head to https://www.santacruzbicycles.com/collections/blur to get the full scoop. • #santacruzblur

Aug 4, 2026 · Facebook

This bike builds trails! This very special one-off version of the venerable Santa Cruz Bicycles’ Tallboy 29 will go to one person who donates at least $5 (the average cost of building one foot of trail) between now and Monday, August 24, as part of this year’s 5 Bikes a Foot MTB fundraiser. The custom build is anchored by the new Tallboy frame in Gloss Midnight Violet, and decked out with the best bits from our longtime partners: @ridefoxbike custom-tuned Live Valve suspension, a Fox NEO wireless dropper post, @shimanomtb XTR wireless drivetrain, brakes and rotors, made-in-California @paulcomponent Polished Boxcar stem  and topcap, and matching @whiteind hubs, headset, cranks, bottom bracket and chainring, @oneupcomponents V2 carbon bars,  @reservewheels carbon rims, @wildernesstrailbikes tires, grips and saddle, and @betterbolts brake caliper bolts. All dollars raised through 5 Bucks a Foot go directly into new singletrack trails across the Lost Sierra, and help support the work of our 16-person Pro Trail Crew in the field this season—from finishing the Beckwourth Peak trail in Portola to the new Verdi Ridge trail near Truckee to multiple projects in Downieville. Your dollars will make these projects a reality! And you might just win this beautiful one-of-a-kind build as a bonus! Donate now at the link in bio or at givebutter.com/5-bucks-a-foot-mtb-fundraiser-tallboy. #5bucksafoot #santacruzbikes #tallboy #fundraiser #dirtmagic

Aug 3, 2026 · Instagram

Is it even possible to not have a good time in Whistler? …we don’t think so. Jacko takes that gold spot with one helluva run, winning margin of 3.9 seconds… El’s puts down a fast run claiming the bronze medal. Foundations are built. We’ll be back for more Canadian dirt lushness in September. We can’t wait. @jacksongoldstone P1 @elliehulsebosch P3 @andreas.kolb66 P7 | @maddogboris

Aug 1, 2026 · Instagram

CRANKWORX Canadian Open DH on the 1199 course (Soon to be World Cup Whistler!) coming in hot🔥 Seeding for the Santa Cruz Syndicate: - Ellie Hulsebosch P2 - Andreas Kolb P5 - Boost Bro P7 - felix griffiths P26 Finals today (July 31st) starting at 2:30pm PST. Watch LIVE on the CRANKWORX YouTube channel 👍 • ⛰️ #crankworkswhistler 🚲 #santacruzv10

Jul 31, 2026 · Facebook

Weapon of choice lately ⚔️ @santacruzbicycles Nomad 7 Kitted with the @chromagbikes bling 👌🏼 📸: @juleslangeard

Jul 28, 2026 · Instagram

The Tallboy Limited Edition, Featuring Special Guests: • Matte Lavender Luster Paint • Chris King Precision Components 50th Anniversary Gold • RockShox Flight Attendant Suspension • SRAM MTB XX SL Transmission And more… Check it all out at the link in bio🔝

Jul 27, 2026 · Facebook

Bike Check: Tobin Ortenblad’s Stigmata Race Bike • Tobin Ortenblad may have got dysentery on the Oregon Trail, but his gravel-wagon was ready to roll - Frame: Stigmata CC - Size: XL - Color: Gloss Sage Luster - Fork: Santa Cruz Bicycles Carbon - Drivetrain: SRAM MTB RED XPLR w/ 10-46t cassette and 48t chainring - Brakes: SRAM Road RED - Rotors: 160mm Centerline X F&R - Headset: Chris King Precision Components Black - Hubs: DT Swiss official 180 - Rims: Reserve Wheels GR25 - Valves: Reserve Wheels Fillmore - Tires F&R: maxxisbike Maxxis Reaver HYPR-C 700x45mm - Saddle: WTB (Wilderness Trail Bikes) Silverado 265 Carbon - Seatpost: Carbon - Bar: Zipp Speed XPLR Carbon, 40cm - Stem: Zipp Service Course SL 90mm -17 - Pedals: TIME Sport XPRO 12 SL - Bar Tape: Zipp Speed Service Course CX - Extras: SILCA waxed drivetrain & Ti bottle cages Quarq power meter Better Bolts full Ti bolts throughout - In the Gloebox: One tube, two 25g C02, tire levers, plugs, mini tool, quick link, and a chain breaker • 🤘 Tobin Ortenblad 🚲 #santacruzstigmata 🪦 #youhavediedofdysentery

Jul 24, 2026 · Facebook

Santa Cruz Tallboy | Chris King 50th Anniversary | Limited Edition • Some of you might remember the Chris King 40th Anniversary Limited Edition Olive Green 5010 we did back in 2016. It was a thing of beauty. Ten years later we are going all-in with a Tallboy CC in Matte Lavender Luster, a soft metallic, slightly pearlescent white, with subtle hues of blue, pink and purple. Yes that sounds like a lot, but it really all comes together. The logos are matte carbon, and the Chris King Precision Components components are Limited Edition 50th Anniversary Matte Gold. Finer details like matching Chris King headset spacers, brakes with Anniversary Gold accents, and a custom matte-finished i9 stem make for a cohesive build that can’t be replicated with off-the-shelf components. The bike as a whole is built up a bit beefier than the stock Tallboy and is better set up for hard trail riding in serious terrain. The Super Deluxe Flight Attendant shock offers excellent fade-resistance and next-level small bump performance. This compliments the Pike Ultimate Flight Attendant fork, Maxxis Dissector EXO+ tires and Maven Ultimate Carbon brakes, raising the capability level of the Tallboy. And is rounded out with SRAM’s ultralight XX SL Transmission drivetrain. Click through all the detail images w/ captions ➡️ Availability info in the caption on the last slide. Tallboy | CK 50th Limited Edition • Frame: Tallboy Carbon CC • Color: Matte Lavender Luster • Shock: RockShox Super Deluxe Ultimate Flight Attendant, 130mm travel • Fork: RockShox Pike Ultimate Flight Attendant, 140mm travel • Drivetrain: SRAM MTB XX SL Transmission • Headset: Chris King Precision Components Dropset.3 50th Anniversary Matte Gold • Hubs: Chris King Precision Components 50th Anniversary Matte Gold • Rims: Reserve Wheels 30|SL • Brakes: SRAM MTB Custom Maven Ultimate Carbon • Rotors: SRAM MTB HS2, 180mm • Tires: Maxxis Bike Dissector 2.4 EXO+ • Valves: Reserve Wheels Fillmore • Saddle: WTB (Wilderness Trail Bikes) Silverado Fusion SL • Seatpost: OneUp Components V3 Dropper • Bar: OneUp Components Carbon, 35mm rise • Stem: i9, custom matte black, 40mm • Grips: Santa Cruz Bicycles House

Jul 22, 2026 · Facebook

Jackson Goldstone x The Bullit • If you feel the pull of gravity riding but want an extra push to get to the top, the Bullit is for you. Specifically designed to excel on the toughest terrain, it features an electric motor to get you to the drop-in of the wildest trails. The Bullit is the closest you can get to owning both a downhill bike and a chairlift. • 👆 Boost Bro 🚲 #santacruzbullit 📷 Sven Martin

Jul 20, 2026 · Facebook