Does Soma offer Black Friday discounts?

Yes — on November 28, 2025, Soma ran Over 50% off.

How deep was Soma's Black Friday discount?

Soma's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.

What promotional mechanic did Soma use for Black Friday?

Soma ran Black Friday 2025 as "Discount."

Was Soma's Black Friday discount sitewide or limited to select items?

Soma's Black Friday 2025 discount was sitewide.

Is Soma's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Soma use for Black Friday?

Soma's Black Friday 2025 offer was eligible on: online, app, in-store.

soma.com ↗

BF2025

Full profile

All brands on Black Friday

What did Soma do on Black Friday?

On November 28, 2025, Soma ran up to 50% off sitewide, via "Discount." Independently captured from soma.com — not aggregator copy.

The offer on the day

SOMA.COM

Homepage · captured Nov 30, 2025

Over 50% off

50%

Depth on the day

50%

▲ +10.3 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer: Over 50% off
Mechanic: Discount
Scope: Sitewide
Where it ran: online, app, in-store
Eligible categories: Not specified
Shipping: —

What ran on each channel

2 channels

What Soma ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Soma homepage updates

Soma homepage updates capture

Captured Nov 30, 2025.

Soma on paid media

Women's Cool Nights Printed Pajama Pants in Christmas Bows size Large | Soma Christmas Pajamas, Cyber Monday PJ Deals, Dopamine Dressing

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Soma's competitive set

Benchmark on the same fields

Soma’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Soma

40%

100%

This page

Victorias Secretvictoriassecret.com

Open profile →

ThirdLovethirdlove.com

Open profile →

Bare Necessitiesbarenecessities.com

HerRoomherroom.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Soma on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Soma.

YearHeadline offerDepth

2025Over 50% off50%

What teams ask about Black Friday 2025

Answered from our data

Does Soma offer Black Friday discounts?: Yes — on November 28, 2025, Soma ran Over 50% off.
How deep was Soma's Black Friday discount?: Soma's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Soma use for Black Friday?: Soma ran Black Friday 2025 as "Discount."
Was Soma's Black Friday discount sitewide or limited to select items?: Soma's Black Friday 2025 discount was sitewide.
Is Soma's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Soma use for Black Friday?: Soma's Black Friday 2025 offer was eligible on: online, app, in-store.