Soma’s marketing, tracked daily.

The latest creative Soma puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

Latest creative

As of September 25, 2026

Email
Mix + Match: 10 Panties for $45
Sep 25, 2026
Social
Youtube
What started as a connection through content became a friendship that carried them across the world. Support that showed up in shared laughs, text threads, answered questions, encouragement, and making a new place feel like home. Support isn’t one-size-fits-all. Neither are the women who give it.
Aug 29, 2026

What we track on Soma

ShopVision captures the public marketing we see from Soma every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 4 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
Data types: HomepageEmailPaid mediaSocial
Dataset: Live

Which channels does Soma use?

All channels

Email is Soma's most-used channel. Jump to a channel below, or read straight down.

Email260
Paid media200
Homepage86
Social7

Soma homepage updates

86 captured

Cadence

~6.5/ wk

Last 30 days

▼ 7%· vs prior 30d

Soma on email

260 captured

Cadence

~35/ wk

Last 30 days

148

Soma on paid media

200 captured

Cadence

~1.4/ wk

Last 30 days

Top platform

Google

Promotional history, record by record

788 records · latest 5 shown

CapturedChannelOfferDepth

Sep 25, 2026emailUp to 60% off markdownsDiscount

Sep 25, 2026websiteUP TO 40% OFF APPARELDiscount

Sep 25, 2026websiteUP TO 40% OFF PAJAMASDiscount

Sep 25, 2026websiteUp to 40% Off Select PajamasDiscount

Sep 25, 2026websiteFALL INTO SAVINGS UP TO 60% OFF MARKDOWNS Hundreds of new styles added!Discount

783 more offers sit before Sep 25, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Soma's competitive set

Benchmark on the same fields

Soma’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Soma

41%

100%

This page