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Sol de Janeiro
soldejaneiro.com ↗
BF2025
All brands on Black Friday

What did Sol de Janeiro do on Black Friday?

On November 28, 2025, Sol de Janeiro ran up to 40% off on select items, via "Discount." Independently captured from soldejaneiro.com — not aggregator copy.

The offer on the day

SOLDEJANEIRO.COM

Homepage · captured Nov 30, 2025

40% off

40%

Depth on the day

Depth on the day

40%

▲ +25.9 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
40% off
Mechanic
Discount
Scope
Select
Where it ran
online, app, in-store
Eligible categories
Sets
Shipping
—

What ran on each channel

4 channels

What Sol de Janeiro ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Sol de Janeiro homepage updates

Sol de Janeiro homepage updates capture

Captured Nov 30, 2025.

Sol de Janeiro on email

Psst, 25% off faves you can only get here 🤫

Captured Nov 30, 2025.

Sol de Janeiro on paid media

The Best Sale Of The Year

Captured Nov 30, 2025.

Sol de Janeiro on social

Any Sunday can become a self-care Sunday with Brazilian Bum Bum Cream in the mix! Our iconic, fast-absorbing body cream is powered by guaraná, açaí oil, coconut oil, and cupuaçu butter to leave skin feeling irresistibly soft. What it does: 💪 Helps visibly firm and tighten skin 💧 Deeply hydrates 🏝️ Cheirosa 62 fragrance 🛒 Shop Bum Bum Cream and much more 25% off on our website, @sephora (+@kohls), @sephoracanda, @ultabauty, and @amazonbeauty now through 12/1

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Sol de Janeiro's competitive set

Benchmark on the same fields

Sol de Janeiro’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Sol de JaneiroSol de Janeiro
14%
30%
5
This page
Bath & Body WorksBath & Body Worksbathandbodyworks.com
95
TreehutTreehuttreehut.co
92
NatureWellNatureWellnaturewellbeauty.com
85
Vacation® The World's BestVacation® The World's Bestvacation.inc
85
OUAIOUAItheouai.com
80
Open profile →
PacificaPacificapacificabeauty.com
75
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Sol de Janeiro on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Sol de Janeiro.

YearHeadline offerDepth
202540% off40%

What teams ask about Black Friday 2025

Answered from our data
Does Sol de Janeiro offer Black Friday discounts?
Yes — on November 28, 2025, Sol de Janeiro ran 40% off.
How deep was Sol de Janeiro's Black Friday discount?
Sol de Janeiro's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did Sol de Janeiro use for Black Friday?
Sol de Janeiro ran Black Friday 2025 as "Discount."
Was Sol de Janeiro's Black Friday discount sitewide or limited to select items?
Sol de Janeiro's Black Friday 2025 discount was on select items.
Is Sol de Janeiro's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Sol de Janeiro use for Black Friday?
Sol de Janeiro's Black Friday 2025 offer was eligible on: online, app, in-store.