Does SMITH OPTICS offer Black Friday discounts?

Yes — on November 28, 2025, SMITH OPTICS ran 40% off on Blue Light & Prescription.

How deep was SMITH OPTICS's Black Friday discount?

SMITH OPTICS's peak Black Friday 2025 discount was 40%. — 3 points shallower than the average among brands that discounted that day.

What promotional mechanic did SMITH OPTICS use for Black Friday?

SMITH OPTICS ran Black Friday 2025 as "Sale: Select Products."

Was SMITH OPTICS's Black Friday discount sitewide or limited to select items?

SMITH OPTICS's Black Friday 2025 discount was on select collections.

Is SMITH OPTICS's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did SMITH OPTICS use for Black Friday?

The channels SMITH OPTICS's Black Friday offer ran on were not captured.

smithoptics.com ↗

BF2025

Full profile

All brands on Black Friday

What did SMITH OPTICS do on Black Friday?

On November 28, 2025, SMITH OPTICS ran up to 40% off on select collections, via "Sale: Select Products." Independently captured from smithoptics.com — not aggregator copy.

The offer on the day

SMITHOPTICS.COM

Homepage · captured Nov 30, 2025

40% off on Blue Light & Prescription

40%

Depth on the day

40%

▲ +1.7 pts · vs its active-promo avg

Vs discounters

-3 pts

▼ below avg · 43% among discounters

Headline offer: 40% off on Blue Light & Prescription
Mechanic: Sale: Select Products
Scope: Collection
Where it ran: —
Eligible categories: Blue Light, Prescription
Shipping: —

What ran on each channel

2 channels

What SMITH OPTICS ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

SMITH OPTICS homepage updates

SMITH OPTICS homepage updates capture

Captured Nov 30, 2025.

SMITH OPTICS on social

Clean look, dialed performance. Outrigger blends a lightweight wrap with glare-cutting ChromaPop™ for sharp vision anytime you’re on the water.

Captured Nov 27, 2025.

Wholesale and marketplace assets withheld

SMITH OPTICS's competitive set

Benchmark on the same fields

SMITH OPTICS’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

SMITH OPTICS

38%

40%

This page

Bell Helmets®bellhelmets.com

100%100percent.com

Costa Del Mar® Sunglassescostadelmar.com

Open profile →

SPY Opticspyoptic.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

SMITH OPTICS on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured SMITH OPTICS.

YearHeadline offerDepth

202540% off on Blue Light & Prescription40%

What teams ask about Black Friday 2025

Answered from our data

Does SMITH OPTICS offer Black Friday discounts?: Yes — on November 28, 2025, SMITH OPTICS ran 40% off on Blue Light & Prescription.
How deep was SMITH OPTICS's Black Friday discount?: SMITH OPTICS's peak Black Friday 2025 discount was 40%. — 3 points shallower than the average among brands that discounted that day.
What promotional mechanic did SMITH OPTICS use for Black Friday?: SMITH OPTICS ran Black Friday 2025 as "Sale: Select Products."
Was SMITH OPTICS's Black Friday discount sitewide or limited to select items?: SMITH OPTICS's Black Friday 2025 discount was on select collections.
Is SMITH OPTICS's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did SMITH OPTICS use for Black Friday?: The channels SMITH OPTICS's Black Friday offer ran on were not captured.