Skip to content
Oakley
oakley.com ↗

Oakley’s marketing, tracked daily.

The latest creative Oakley puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Oakley

ShopVision captures the public marketing we see from Oakley every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 2, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Oakley use?

All channels

Paid media is Oakley's most-used channel. Jump to a channel below, or read straight down.

Oakley homepage updates

46 captured
Cadence
~3.7/ wk
Last 30 days
16
▲ 14%· vs prior 30d

Oakley on email

51 captured
Cadence
~3.3/ wk
Last 30 days
14
▼ 26%· vs prior 30d

Oakley on social

165 captured
Cadence
~9.1/ wk
Last 30 days
39
Top platform
TikTok

Promotional history, record by record

176 records · latest 5 shown
CapturedChannelOfferDepth
Sep 2, 2026emailOakley Meta 20% OffDiscount
Sep 1, 2026websiteOakley Meta 20% OffDiscount
Sep 1, 2026websiteLabor Day DealsDiscount
Aug 31, 2026websiteLabor Day DealsDiscount
Aug 31, 2026emailEyewear Discount (30% off eyeglasses; 50% off prescription lenses)Discount

171 more offers sit before Aug 31, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Oakley's competitive set

Benchmark on the same fields

Oakley’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
OakleyOakley
35%
50%
4
This page
SMITH OPTICSSMITH OPTICSsmithoptics.com
95
Open profile →
ROKAROKAroka.com
92
Open profile →
100%100%100percent.com
90
Maui Jim®Maui Jim®mauijim.com
88
Open profile →
NikeNikenike.com
85
Open profile →
BolléBollébolle.com
82

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.