Oakley’s marketing, tracked daily.
The latest creative Oakley puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Oakley
ShopVision captures the public marketing we see from Oakley every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Oakley use?
All channelsPaid media is Oakley's most-used channel. Jump to a channel below, or read straight down.
Oakley homepage updates
35 capturedCadence
~3.3/ wk
Last 30 days
14
▲ 56%· vs prior 30d
Oakley on email
61 capturedCadence
~5.8/ wk
Last 30 days
25
▲ 32%· vs prior 30d

Here’s 10% Off For You & Your Friends
Nov 10, 2026

The Best Gift To Yourself? Better Vision
Nov 9, 2026

Custom Deals end at midnight PST
Nov 8, 2026

Gift Eyewear They’ll Love
Nov 7, 2026

Give The Ultimate Personalized Gift
Nov 5, 2026

Discover our New Prizm™ Transitions® Technology
Nov 3, 2026

Lock In 50% Off Prescription Lenses
Nov 2, 2026

20% Off Custom Gifts Ends Tomorrow
Oct 31, 2026

Explore Our Gift Guide
Oct 30, 2026

Save 20% | Holiday Custom Gifting
Oct 29, 2026

New Season. New Snow Gear.
Oct 26, 2026

Meet Your New Season Setup
Oct 25, 2026
Oakley on paid media
244 capturedCadence
~14/ wk
Last 30 days
60
Top platform
Oakley's competitive set
Benchmark on the same fieldsOakley’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Oakley on social
138 capturedCadence
~9.6/ wk
Last 30 days
41
▼ 35%· vs prior 30d
Top platform
TikTok
Ready for the next fight: @Ciryl_Gane in @OakleyMeta
Nov 10, 2026 · Instagram
What a year. What a ride. ⚡️ Time to look back at the moments that made 2026 unforgettable. Starting with @woutvanaert conquering the cobbles of Paris-Roubaix. Five in a row. 🌈 @valihoell making World Championship history look like business as usual. Champs de MVDP. 🇫🇷 @mathieuvanderpoel turning the Champs-Élysées into his own playground. Pretty in pink. 💗 @jonasvingegaard adding the Giro d’Italia to his Grand Tour collection. S1NA World Champion. 🌈 @freisina claiming the rainbow stripes in Val di Sole. No-brainer. Just Brennan. ⚡️ Matthew Brennan making his mark on the Grand Tour stage. Queen of the mountain. ⛰️ @kasianiewiadoma94 conquering Mont Ventoux and riding straight into yellow. Wout keeps Wout-ing. ⚡️ More attacks. More victories. More reasons to love the way @woutvanaert races. A first for the history books. 🥇 Marco Brenner delivering @tudorprocycling’s first-ever Grand Tour stage victory. Two for the history books. 🏆🏆 @lucamartin.12 closing out the season with both XCO and XCC overall World Cup titles. What a way to finish.
Nov 8, 2026 · Instagram
NEW @OAKLEY COLLECTION JUST DROPPED ! Stoked to be part of it. WE TAKE FUN SERIOUSLY !
Nov 7, 2026 · Instagram
This is what fun looks like. We just made sure the gear keeps up. #WeTakeFunSeriously.
Nov 5, 2026 · Tiktok
From the streets to the powder. Finn answering the call. #WeTakeFunSeriously.
Nov 3, 2026 · Instagram
Åre, Sweeden this April. Testing new @oakley gear ❄️ Full collection just dropped. Go check it out!
Nov 2, 2026 · Instagram
Running has always been about more than the miles. It’s about runners pushing boundaries. Crews showing up for each other. A whole city cheering them on. Thank you, New York.
Nov 1, 2026 · Instagram
Tomorrow, we’re ready. 🏁
Oct 31, 2026 · Instagram
No off switch for this feeling. New collection out now. #WeTakeFunSeriusly
Oct 30, 2026 · Tiktok
New @Oakley collection just dropped. Stoked to be part of it. Go check it out! We take fun seriously.
Oct 28, 2026 · Instagram
First line couldn't get any better, until you ride it in the new collection. #WeTakeFunSeriously
Oct 27, 2026 · Tiktok
A career built on vision, courage and the belief to keep moving forward. Alexia, this one is just another chapter in a journey that continues to inspire far beyond the pitch. Once again, you raise the standard. 🏆
Oct 26, 2026 · Facebook