Skratch Labs’s marketing, tracked daily.
The latest creative Skratch Labs puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Win your whole Skratch cart
Sep 25, 2026

Social
InstagramWhat would earn a place in your dream fuel cart? Your go-to flavors? Enough fuel for your next big thing? Something you’ve always wanted to try? A stockpile of our limited edition seasonal flavors? Fill your cart with at least 10 different items and $250+ of Skratch. Submit it, and you could be one of four people to win the whole thing for FREE!! No need to be practical. It’s called a dream cart for a reason. 🪄🛒
Sep 25, 2026
What we track on Skratch Labs
ShopVision captures the public marketing we see from Skratch Labs every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Skratch Labs use?
All channelsSocial is Skratch Labs's most-used channel. Jump to a channel below, or read straight down.
Skratch Labs homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Skratch Labs on email
28 capturedCadence
~1.6/ wk
Last 30 days
7
▼ 30%· vs prior 30d

Win your whole Skratch cart
Sep 25, 2026

Anonymous fueling confessions. Expert advice.
Sep 21, 2026

2 New Flavors! 🍊 🍎
Sep 14, 2026

Final Call for Free Bags of Mystery Flavor
Sep 7, 2026

NEW Mystery Flavor!
Aug 31, 2026

Liquid, solid, or both?
Aug 30, 2026

Not all sweat is created equal
Aug 27, 2026

Sweat rate ≠ sodium rate
Aug 24, 2026

Try it risk-free
Aug 23, 2026

Find your perfect fueling fit
Aug 20, 2026

Your favorite flavor might be two flavors.
Aug 19, 2026

We guarantee that our products will help...
Aug 17, 2026
Promotional history, record by record
20 records · latest 2 shown18 more offers sit before Sep 25, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Skratch Labs's competitive set
Benchmark on the same fieldsSkratch Labs’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Skratch Labs on social
102 capturedCadence
~5.1/ wk
Last 30 days
22
▼ 46%· vs prior 30d
Top platform
Instagram
What would earn a place in your dream fuel cart? Your go-to flavors? Enough fuel for your next big thing? Something you’ve always wanted to try? A stockpile of our limited edition seasonal flavors? Fill your cart with at least 10 different items and $250+ of Skratch. Submit it, and you could be one of four people to win the whole thing for FREE!! No need to be practical. It’s called a dream cart for a reason. 🪄🛒
Sep 25, 2026 · Instagram
We have a full social calendar. 💌 We love getting mail from our Skratchletes and being invited into the big moments you’re training for, celebrating, or cheering on. Weddings, graduations, cross-country meets…if it matters to you, we want to hear about it. Keep sending us mail. We’ll be cheering you on, and maybe Steve will even show up. 👀
Sep 23, 2026 · Facebook
Summer ends. Training doesn’t. 🍊🍎 Meet the seasonal flavors here for the miles ahead: Blood Orange and Apple Cider 😋 Pro tip: serve them cold after a run or warm before an early start. Shop seasonal flavors at the link in bio.
Sep 21, 2026 · Facebook
Dr. Allen Lim shows us his three go-to bottle formulas for USA Cycling athletes as they prepare for Worlds 👨🔬 For these 600 mL USA Cycling x HydraPak bidons, he made three formulas for three different training needs: 🧃 The classic: 24 g Sport Drink Mix 🧂 The salty: 24 g Sport Drink Mix + Electrolyte Booster to double the sodium 🧁 The big carbs: 20 g Sport Drink Mix + 40 g Super High Carb Drink Mix Which formula are you choosing? ⬇️ Good luck to Team USA as they prepare for Track Worlds! And what do we think of those new USA Cycling x HydraPak bidons? 👀
Sep 18, 2026 · Facebook
Let’s talk about sh**ting your pants. 💩 GI distress is having a moment on the internet, but athletes know it’s not exactly a new conversation. GI distress can happen when you take in more carbohydrate than your gut can absorb. Too much too quickly, highly concentrated fuel, inadequate fluid, dehydration and heat can all add to the problem. One thing you can work on? Training your gut. Start with an amount you tolerate, increase gradually, use multiple carbohydrate types and practice your exact fueling plan during training. Small, frequent sips and bites can help too. We create products to solve problems, so every ingredient has a purpose: to help you perform better. We focus on real food ingredients that help you bust your butt, not your gut.
Sep 17, 2026 · Instagram
Your electrolytes don’t have to be cold. 🍎🍊 Meet Skratch Wassail, a warm mix of Blood Orange and Apple Cider Sport Drink Mix for cooler miles, early starts and ultras in the middle of the night. In one pot add: 🍊 2 quarts water 🍎 4 scoops Blood Orange 🍊 8 scoops Apple Cider 🍎 Sliced oranges, apples and ginger 🍊 A pinch of anise Bring it to a boil, taste, add more water as needed and serve warm. Save this recipe for your next chilly training day.
Sep 16, 2026 · Facebook
Training. Racing. Fueling. Recovering. Winning. Losing. Showing up and doing it all again. We’re proud to fuel women in sport.
Sep 14, 2026 · Facebook
Consider this your permission to break up with sports nutrition that just isn’t working for you. 👋 At @runtherut , we’re putting out the Skratch Amnesty Bin: bring us any sports nutrition that isn’t doing it for you, drop it in the bin, and we’ll trade you for a fresh 20-serving bag of Lemon-Lime Hydration Sport Drink Mix. And that goes beyond @runtherut . Every Skratch Labs order is backed by our guarantee. If you try something and you’re not loving it, we’re happy to refund or exchange it so you can try Skratch essentially risk-free. Running The Rut? Find the Amnesty Bin at the expo starting Friday morning until we run out. 🏃♀️⛰️ Send this to someone who needs to break up with their current sports nutrition. 👀
Sep 11, 2026 · Instagram
let’s circle back on fueling strategy so we can be aligned for Q4
Sep 9, 2026 · Instagram
Tell us your job at Skratch without telling us your job at Skratch.
Sep 8, 2026 · Facebook
The key isn’t just eating carbs… it’s knowing when to use which ones. 🍌🥐 Here’s the quick framework: ⚡ Simple carbs = fast energy Best for right before workouts, during long efforts, and quick recovery. 🥣 Complex carbs = steady energy Best for meals before training, carb loading, and long training days. 🏃 Before workouts: Fuel 1–4 hours before your run or ride. 🍬 During longer efforts: Consistent carbs help prevent bonking and keep energy steady. 🥤 Pro tip: Mixing carb sources (like drink mix + chews) can improve absorption and make fueling easier on your gut. Fuel early. Fuel consistently. Your legs will thank you. Save this for your next workout 🏃♀️
Sep 4, 2026 · Instagram
5 mistake we often see runners make ⬇️ 1️⃣ Under-fueling → bonking hard 🪫 Many runners simply don’t eat enough to match their training demand, especially carbohydrates. For longer runs (~90+ minutes), aim for: 👉 30–60g of carbs per hour 👉 Up to 90g/hr for higher intensity or very long efforts Start fueling early and keep intake steady so glycogen stays available throughout your run. 2️⃣ Over-fueling → the gut bomb 💣 A common mistake Skratch calls out is overloading the gut with too many gels, chews, or sugary drinks at once. When concentration in the gut gets too high, fluid can’t move efficiently into the bloodstream — which can trigger GI distress. Try this instead: 👉 Small bites + frequent sips 👉 Spread intake evenly rather than taking large doses at once This keeps osmolarity manageable and supports absorption. 3️⃣ Waiting too long to hydrate 💧 Hydration isn’t something you can “catch up” on late. Try this instead: 👉 Start sipping early 👉 Aim for roughly 16–24 oz per hour depending on heat and sweat rate Consistency works better than large, infrequent chugs. 4️⃣ Skipping recovery nutrition 🔄 Skratch emphasizes that recovery timing matters. Within 30–60 minutes post-run, aim for: 👉 About a 4:1 ratio of carbs to protein 👉 60-90g carbohydrate post workout 1-1.2 g/kg BW 👉 Consume 20-40g protein (0.25gm/kg) This supports glycogen replenishment and muscle repair when your body is most primed to absorb nutrients. 5️⃣ Only relying on one type of fuel 🥤🍌 Try a combination approach: 👉 Frequent sips of fluids 👉 Small bites of real food or quick carbs Mixing liquid + solid fueling helps maintain steady energy and improves gut tolerance over time.
Sep 3, 2026 · Facebook