Skratch Labs’s marketing, tracked daily.
The latest creative Skratch Labs puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
Some things you might've missed...
Nov 6, 2026
Social
InstagramYou’re in charge of the Skratch flavor lab today. 🧪 Build your flavor: 1. Pick a fruit 2. Add a twist 3. Decide which Skratch product it belongs in 4. Give your mix a name using our formula: personality + fruit + treat Then submit your complete flavor formula in the comments. ⬇️ The team has been known to read the comments. 👀
Nov 9, 2026
What we track on Skratch Labs
ShopVision captures the public marketing we see from Skratch Labs every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Skratch Labs use?
All channelsHomepage is Skratch Labs's most-used channel. Jump to a channel below, or read straight down.
Skratch Labs homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Skratch Labs on email
30 capturedCadence
~1.9/ wk
Last 30 days
8
▼ 33%· vs prior 30d
Some things you might've missed...
Nov 6, 2026
New Product: Carbs are fuel - these have carbs
Oct 27, 2026
42° at the start. What are you wearing?
Oct 19, 2026
Liquid, solid, or both?
Oct 13, 2026
Fueling questions? Ask a real person.
Oct 12, 2026
Hydration is personal
Oct 10, 2026
Exclusive Discounts on 36 Purpose-Built Brands
Oct 8, 2026
Backed by the Skratch Labs Guarantee
Oct 7, 2026
Final Hours! Warehouse Sale!
Oct 6, 2026
Last Chance - End of Season Sale!
Oct 5, 2026
Fueling doesn’t have to be complicated
Oct 4, 2026
Warehouse Sale - End of Season!
Oct 2, 2026
Skratch Labs's competitive set
Benchmark on the same fieldsSkratch Labs’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Tailwind Nutritiontailwindnutrition.com
Nuun Hydrationnuunlife.com
GU Energy Labsguenergy.com
Precision Fuel & Hydrationprecisionhydration.com
Honey Stingerhoneystinger.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Skratch Labs on social
65 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 44%· vs prior 30d
Top platform
Instagram
You’re in charge of the Skratch flavor lab today. 🧪 Build your flavor: 1. Pick a fruit 2. Add a twist 3. Decide which Skratch product it belongs in 4. Give your mix a name using our formula: personality + fruit + treat Then submit your complete flavor formula in the comments. ⬇️ The team has been known to read the comments. 👀
Nov 9, 2026 · Instagram
Sometimes, a little check-in goes a long way. When something goes wrong, Skratch co-founder Dr. Allen Lim comes back to HALT: Hungry. Angry. Lonely. Tired. 😋 Hungry? Eat something. 😡 Angry? Talk it out before it bubbles over. 😔 Lonely? Reach out to someone you can be yourself around. 😴 Tired? Give yourself a chance to rest. It’s a big part of how he approaches care and hospitality for riders and teams. And sometimes, after cooking for everyone else, it’s a reminder to feed himself, too. Save this for the next time everything feels like a little too much. 💛
Nov 5, 2026 · Facebook
Perks of working at Skratch: co-founder Dr. Allen Lim shows up with freshly baked cookies. 🍪 Good news… Cookie Mix is now available to share 👀 Tag the coworker who you’re bringing cookies too👇
Nov 2, 2026 · Facebook
Few things we love more than cheering on marathoners and helping them fuel the distance. 🏃♀️ There’s nothing quite like the energy of 26.2 miles through New York City. To everyone toeing the start line, we’re cheering you on every step of the way. Who’s racing NYC?! 👇
Oct 29, 2026 · Instagram
How to make Skratch Cookie Mix + a little cookie philosophy 🍪💭 Welcome to the Skratch kitchen with co-founder Dr. Allen Lim. During the 2014 Tour of California, Skratch Labs was on Human Support duty for riders and staff. After being served cookies for dessert one night, riders wouldn’t stop asking for cookies. So Allen put on an apron and made some of the best darn cookies a cyclist could ask for. There are a lot of fueling choices out there, but sometimes we all just want a cookie. Save this for your next big ride 🍪
Oct 28, 2026 · Facebook
The cookie is back. 🍪 Cookie Mix started with a simple request: riders at the Tour of California wanted cookies during the race. So we did the reasonable thing and made them cookies. Because yes, cookies are athlete fuel. Carbs are fuel. Cookies have carbs. And Cookie Mix turns them into familiar, portable real food you’ll actually want to eat on a long day. Bake it. Pack it. Fuel with it. Add chocolate, nuts, dried fruit, or whatever else sounds good. We trust you with a cookie. Cookie Mix is back for a limited run and if everyone behaves like they do around fresh-baked cookies, it won’t last long. Available now while supplies last.
Oct 27, 2026 · Instagram
Recognize what’s in the oven? Drop your guess below. Something familiar returns October 27. 👀
Oct 23, 2026 · Facebook
spend a day with me in Boulder, CO !! here’s everything I did the day before @boulderthon 🏃♀️🤩 BIG shoutout to @skratchlabs for always keeping my fueling absolutely DIALED 🙂↔️ & @skratchlabs.table for the delicious food 🤤 • • • #fitness #runner #marathontraining
Oct 22, 2026 · Instagram
How to fuel like the BTC Elite! ⚡️⚡️⚡️ If you didn't know, the Bowerman TC Elite Program is a group of post-collegiate runners training to compete at a national level. The team competes across a multitude of distances — from 800m to Ultra Marathons. 🏃♀️🏃🏃♀️🏃 Coming off the W in the @htcrelay relay, most of the team is now building for CIM. On a given week, the team logs 2–3 workouts. Here's a peek into some of the @skratchlabs products they've been using to build and fuel during their last block!
Oct 21, 2026 · Instagram
Your reaction to the weather says a lot about you. 😉🍂 Swipe through, tally your A’s and B’s, and find your fall flavor. 🍎🍊 Tell us below what your fall flavor is ⬇️
Oct 19, 2026 · Instagram
Do pickles actually help with cramping? Dr. Allen Lim breaks it down 🥒😩 People often chalk exercise-associated cramps up to dehydration or an electrolyte imbalance. But there’s more to the story: cramps involve involuntary nerve activity, and one leading explanation centers on fatigue changing the spinal reflexes that control your muscles. Think of the knee-jerk reflex when a doctor taps your knee with that little rubber hammer. Automatic. Involuntary. Considerably less inconvenient than your calf locking up mid-race. As you fatigue, the signals from sensors in your muscles can change, tipping the balance toward contraction and triggering a cramp. Training, heat, dehydration, inadequate fuel, and electrolyte balance can all contribute to fatigue. One potential remedy? Fight a reflex with another reflex. You know the face you make when you bite into a lemon? You don’t exactly plan it. Sour or spicy substances stimulate sensory receptors in your mouth and throat, producing automatic responses. Researchers think pickle juice may trigger a reflex through those receptors that helps inhibit the nerve activity keeping a muscle cramped. Essentially, one reflex may help interrupt another. The interesting part: in a small lab study, pickle juice shortened cramps faster than absorbed water or sodium could explain. That points toward a nervous-system response rather than rapid electrolyte replacement. Keeping up with fueling, fluids, and sodium during long, hard efforts can help manage fatigue. Pickle juice may offer another tool when a cramp strikes. What’s your go to cramping remedy?👇
Oct 16, 2026 · Facebook
Turns out some of us got hired despite our iced coffee habits. ☕️ The Skratch office is divided. Settle this for us: Is bringing iced coffee to a job interview a red flag or are we being dramatic? 👀
Oct 15, 2026 · Facebook