Skratch Labs’s marketing, tracked daily.

NEW Mystery Flavor!

Aug 31, 2026

Liquid, solid, or both?

Aug 30, 2026

Not all sweat is created equal

Aug 27, 2026

Sweat rate ≠ sodium rate

Aug 24, 2026

Try it risk-free

Aug 23, 2026

Find your perfect fueling fit

Aug 20, 2026

Your favorite flavor might be two flavors.

Aug 19, 2026

We guarantee that our products will help...

Aug 17, 2026

The results are recorded. The jerseys have been awarded.

Aug 14, 2026

What do you need help with right now?

Aug 10, 2026

Don't Wing Race Day

Aug 3, 2026

Your order could still win big—but not for long!

Jul 26, 2026

The key isn’t just eating carbs… it’s knowing when to use which ones. 🍌🥐 Here’s the quick framework: ⚡ Simple carbs = fast energy Best for right before workouts, during long efforts, and quick recovery. 🥣 Complex carbs = steady energy Best for meals before training, carb loading, and long training days. 🏃 Before workouts: Fuel 1–4 hours before your run or ride. 🍬 During longer efforts: Consistent carbs help prevent bonking and keep energy steady. 🥤 Pro tip: Mixing carb sources (like drink mix + chews) can improve absorption and make fueling easier on your gut. Fuel early. Fuel consistently. Your legs will thank you. Save this for your next workout 🏃‍♀️

Sep 4, 2026 · Instagram

5 mistake we often see runners make ⬇️ 1️⃣ Under-fueling → bonking hard 🪫 Many runners simply don’t eat enough to match their training demand, especially carbohydrates. For longer runs (~90+ minutes), aim for: 👉 30–60g of carbs per hour 👉 Up to 90g/hr for higher intensity or very long efforts Start fueling early and keep intake steady so glycogen stays available throughout your run. 2️⃣ Over-fueling → the gut bomb 💣 A common mistake Skratch calls out is overloading the gut with too many gels, chews, or sugary drinks at once. When concentration in the gut gets too high, fluid can’t move efficiently into the bloodstream — which can trigger GI distress. Try this instead: 👉 Small bites + frequent sips 👉 Spread intake evenly rather than taking large doses at once This keeps osmolarity manageable and supports absorption. 3️⃣ Waiting too long to hydrate 💧 Hydration isn’t something you can “catch up” on late. Try this instead: 👉 Start sipping early 👉 Aim for roughly 16–24 oz per hour depending on heat and sweat rate Consistency works better than large, infrequent chugs. 4️⃣ Skipping recovery nutrition 🔄 Skratch emphasizes that recovery timing matters. Within 30–60 minutes post-run, aim for: 👉 About a 4:1 ratio of carbs to protein 👉 60-90g carbohydrate post workout 1-1.2 g/kg BW 👉 Consume 20-40g protein (0.25gm/kg) This supports glycogen replenishment and muscle repair when your body is most primed to absorb nutrients. 5️⃣ Only relying on one type of fuel 🥤🍌 Try a combination approach: 👉 Frequent sips of fluids 👉 Small bites of real food or quick carbs Mixing liquid + solid fueling helps maintain steady energy and improves gut tolerance over time.

Sep 3, 2026 · Facebook

We know exactly what the Mystery Flavor is. You, however, are going to have to crack the case. 🔎 Here’s the evidence: It’s Sport Drink Mix. It’s sweet. It’s nostalgic. It’s made with real fruit and a little plot twist. Oh, and we’ve never made this flavor before. Submit your official theory below for a chance to win a bag of Mystery Flavor. One theory. One guess. Choose carefully. 👇 Want to taste the evidence yourself? Spend $50+ and we’ll automatically add a free bag of Mystery Flavor Sport Drink Mix to your cart while supplies last.

Sep 1, 2026 · Instagram

Highly classified. Highly hydrating. 🤫 The first rule of Mystery Flavor? You do not talk about Mystery Flavor. The second rule? Don’t ask questions. The third rule? Spend $50+ and get a free bag. No hints. No spoilers. No clues. Just a limited-run Mystery Flavor Sport Drink Mix we’re not ready to introduce beyond our inner circle… yet. Spend $50+ and we’ll automatically add a free bag to your cart. Supplies are limited, and once it’s gone, it’s gone. If anyone asks, this conversation never happened. 🕵️

Aug 31, 2026 · Instagram

Adam knows what it feels like to win here. Today just wasn’t his day. And that’s trail racing. Some days you have it. Some days it just doesn’t come together. Yet even deep into a hard day, you could hear Adam on the livestream thanking the volunteers as he went by. You could still see him smiling, high-fiving friends, and encouraging the runners around him. That’s the Adam we know. Stoic. Humble. Kind. Racing because he loves this sport and the people in it. There will be more big results. We’re sure of that. Today, we’re just proud to be in his corner. Legs go PETERGOD ❤️

Aug 29, 2026 · Instagram

How do you fuel for 10 hours of racing? ⛰️ For a 100K through the Alps, Adam Peterman is aiming for roughly 90 grams of carbs per hour. His plan: start with enough fuel to get him through the first 55K, then restock with his crew on sport drink mix, energy chews, the prototype gel 👀, and a flask of chocolate recovery mix for a mid-race reset. And if the carbs stop sounding good? Don’t force it. Take a break, focus on fluids, set a timer, and start fueling again. Adam is putting the plan to the test today. 👀

Aug 28, 2026 · Facebook

Adam Peterman’s fuel plan for trail running’s biggest 100K of the year. ⛰️🏃 For a 100K that’ll take him around 10 hours, Adam is aiming for roughly 90 grams of carbs per hour. He plans to start with about 550 grams of carbs for the first 55K, then restock at the first aid station with more Sport Drink Mix, Skratch Gel, Energy Chews, and a flask of Chocolate Recovery Mix for a little fuel reset. Adam’s tip for when carbs are struggling to go down: don’t force it. Take a break, focus on fluids, set a 30-minute timer, and when it goes off, start fueling again. Listen to your body and keep moving forward. What’s your go-to fuel for long trail days? 👇 #trailrun #utmb #ccc

Aug 26, 2026 · Facebook

Adam Peterman is set to race trail running’s biggest 100K in Chamonix, France. ⛰️🏃 So, how does he prepare for a race like this? Adam walks us through how he’s prepared for the terrain, his go-to pre-race breakfast, and, most importantly, his go-to café order. ☕️🥐 Racing in Chamonix this week? Drop a comment below! 👇

Aug 25, 2026 · Facebook

What we measure in the lab doesn’t always reflect what happens in the field, especially under the heat and intensity of the Tour de France Femmes. With riders losing large amounts of fluid and sodium at high sweat rates, Dr. Allen Lim adjusted their bottles to help maintain plasma volume, blood flow, oxygen delivery, and the body’s ability to remove heat. For some riders, that meant start bottles with 80 grams of carbohydrate and 3,500 milligrams of sodium per liter, based on their individual needs and what we were observing throughout the race. The biggest takeaway? As sweat volume increases, total sodium losses may look very different from what standard lab testing predicts. Test, learn, adjust. 🔁

Aug 19, 2026 · Facebook

we’re taking a recovery week. 😮‍💨 as athletes, we know recovery is part of the work. after a very full summer, we’re taking our own advice and giving the social team a few days to rest, reset + recharge. from august 12–19, things will be a little quieter around here while we step away from the feed. swipe through for a look at what we’ve been up to lately. then we’ll see you back here on august 19, rested and fueled 🙂‍↕️

Aug 12, 2026 · Instagram

What did sport science teach us at @letourfemmes 🧑‍🔬 It’s a difficult question to answer. At the Tour de France Femmes, there is no control group and no identical version of the race where the same athletes compete without the testing, data, and adjustments. What we do know is that we learned a lot. Throughout the Tour, Dr. Allen Lim and the team gathered information that challenged and expanded what we understand about hydration, dehydration, fueling, and performance, regardless of the final race results. Knowledge is an investment, just like training. Its impact may not always be visible immediately, but it compounds over time. Eventually, what we learn here can change what everyone at this race does in the future. The Tour may be over, but the learning continues. Back to the lab. 🥼🔬

Aug 10, 2026 · Facebook

Makin’ smoothies = makin’ friends ❤️‍🔥 Gather 1 scoop @skratchlabs horchata recovery mix 1/2 cup ice 1/2 cup water 1 frozen banana, chopped Put all of the ingredients in a blender and mix until smooth. Add more liquid if you’d like it thinner.

Aug 9, 2026 · Instagram