LMNT’s marketing, tracked daily.
The latest creative LMNT puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
3 ingredients, 1 scary good Halloween recipe
Oct 27, 2026
Paid media
MetaBuild a Healthier Daily Routine
Nov 9, 2026
Social
InstagramKids still asking for candy days after Halloween? There’s nothing wrong with an occasional sweet treat but if you’re looking to dial back the sugar without taking candy off the table entirely, making your own is a good option. These sugar-free Grapefruit Gummies come together in three simple steps. You'll need: 🥄 5 tbsp gelatin 🧂 2 stick packs LMNT Grapefruit Salt 💧 ¼ cup room-temperature water 🫖 2 cups boiling water Whisk the gelatin and LMNT with the room-temperature water. Add the boiling water and whisk again. Pour into molds and refrigerate overnight. Stay Salty ⚡
Nov 4, 2026
What we track on LMNT
ShopVision captures the public marketing we see from LMNT every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does LMNT use?
All channelsPaid media is LMNT's most-used channel. Jump to a channel below, or read straight down.
LMNT homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
LMNT on email
10 capturedCadence
~0.7/ wk
Last 30 days
3
3 ingredients, 1 scary good Halloween recipe
Oct 27, 2026
How much caffeine is in your favorite drink?
Oct 20, 2026
Why do you feel less thirsty in cold weather?
Oct 13, 2026
The case for doing less
Oct 6, 2026
Coffee, tea, or energy drinks: Which should you choose?
Sep 29, 2026
Know a business that could use more salt?
Sep 22, 2026
How caffeine improves physical performance
Sep 15, 2026
Send LMNT to coaches, teachers, & parents
Sep 9, 2026
How hydration influences VO₂ max
Sep 1, 2026
How to build your sodium protocol for endurance running
Aug 18, 2026
LMNT on paid media
352 capturedCadence
~35/ wk
Last 30 days
152
Top platform
Build a Healthier Daily Routine
Nov 9, 2026 · Meta
Electrolytes Without the Sugar
Nov 6, 2026 · Meta
The Missing Piece of Hydration
Nov 3, 2026 · Meta
Build a Healthier Daily Routine
Nov 2, 2026 · Meta
Oct 27, 2026 · Meta
Build a Healthier Daily Routine
Oct 26, 2026 · Meta
Hydration for All-Day Energy
Oct 24, 2026 · Meta
Rehydrate With Salt, Not Sugar
Oct 23, 2026 · Meta
Find LMNT at Costco
Oct 19, 2026 · Meta
Hydration for Performance
Oct 16, 2026 · Meta
LMNT: Your New Training Essential
Oct 14, 2026 · Meta
LMNT's competitive set
Benchmark on the same fieldsLMNT’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Redmond Liferedmond.life
Ultima Replenisherultimareplenisher.com
Nuun Hydrationnuunlife.com
DripDropdripdrop.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
LMNT on social
54 capturedCadence
~1.9/ wk
Last 30 days
8
▼ 64%· vs prior 30d
Top platform
Instagram
Kids still asking for candy days after Halloween? There’s nothing wrong with an occasional sweet treat but if you’re looking to dial back the sugar without taking candy off the table entirely, making your own is a good option. These sugar-free Grapefruit Gummies come together in three simple steps. You'll need: 🥄 5 tbsp gelatin 🧂 2 stick packs LMNT Grapefruit Salt 💧 ¼ cup room-temperature water 🫖 2 cups boiling water Whisk the gelatin and LMNT with the room-temperature water. Add the boiling water and whisk again. Pour into molds and refrigerate overnight. Stay Salty ⚡
Nov 4, 2026 · Instagram
PART 2: Training after birth with @tiaclair1 ⚡ 8x CrossFit Games Champion, Olympian, and mom to two @tiaclair1 built her identity on training. Then she gave birth and had to rethink what training, recovery, and progress looked like. In Part 2 of our three-part series, Tia takes us through life after birth: her humbling first workouts, how she learned to practice patience while her body rebuilt, and why she doesn't put stock in the concept of a "bounce back" timeline. Part 3 coming soon.
Oct 29, 2026 · Instagram
When do electrolytes help you most? Vote below 👇
Oct 21, 2026 · Instagram
The holiday season is ramping up. Schedules are getting fuller, priorities are competing for attention. Suddenly you’re juggling a lot more than you were a few months ago. Humans can often handle a lot of intensity. What gets harder is complexity: juggling too many different things at the same time. While you may not be able to make the next few months less busy, you can build the conditions that help you handle the pressure better. For @chriswillx, that means getting enough sleep, staying hydrated, moving his body, getting outside, and spending time with people who sharpen his thinking. For you, it might be blocking uninterrupted time for your most important work (and turning your phone off). Getting an hour to yourself before everyone else wakes up. Keeping a consistent bedtime. Taking a walk when your brain feels maxed out. Pay attention to what makes your days feel more manageable and helps you perform at your best. Once you find what works, protect it.
Oct 14, 2026 · Instagram
Here are 6 science-backed reasons to hydrate with sodium before you work out: 1️⃣ Electrolytes like sodium and potassium regulate water movement inside and outside your cells, ensuring proper hydration at the cellular level. (NBK541123) 2️⃣ Proper hydration supports muscle contraction, nerve signaling, and prevents fatigue and cramps. (PMID: 39047298) 3️⃣ Magnesium helps activate ATP (energy currency of cells) and supports the sodium-potassium pump, which is vital for muscle function and energy use during exercise. (DOI: 10.1093/ndt/gfae134) 5️⃣ Starting a workout dehydrated makes it difficult to recover hydration during the session, leading to earlier fatigue and reduced performance. (DOI: 10.1111/j.1600-0838.2010.01207) 6️⃣ Proper hydration helps regulate body temperature during exercise, while dehydration compromises thermoregulation, causing core temperature to rise faster and increasing fatigue. (DOI: 10.1055/s-2007-971971) Stay Salty ⚡
Oct 9, 2026 · Instagram
Sometimes you want a breakfast that helps you hit your macros and tastes like dessert. Created by @rjbhealthcoaching, this fiber-packed oatmeal recipe also delivers a helpful dose of electrolytes. You'll need: 🥣 3/4 cup oatmeal 💧 1.5 cups water 🧂 1/2 stick pack LMNT Chocolate Caramel 🍫 1/2 scoop chocolate protein powder 🍓 Sliced strawberries or fresh blueberries 🍌 Sliced bananas ✨ Dash of cinnamon Prepare your oatmeal, then stir in the chocolate protein powder and a dash of cinnamon. Sprinkle on the LMNT and top with fresh berries and banana. Enjoy! Got a recipe using LMNT that you want to share with the community? Submit it through our recipe portal (link in bio) for a chance to see it featured. Stay Salty ⚡
Oct 8, 2026 · Instagram
It’s getting chilly out there. Good thing you can enjoy LMNT hot. Try this salty americano to see what we mean. You'll need: 🧂 1 stick pack LMNT Chocolate Salt ☕️ 13–15 oz hot water or milk of choice ⚡️ 1 oz shot espresso 🥥 1 tbsp MCT oil (optional — it's a fast-digesting fat that may help keep your energy steady through the morning) Heat your water or milk in your favorite coffee mug. Pour in all ingredients, stir, and enjoy! Stay Salty ⚡
Oct 2, 2026 · Instagram
Anyone can basically say anything they want on the internet with almost zero accountability. The problem is only worsening with the adoption of AI. More content can be created at scale than ever before and it's resulting in an onslaught of AI slop. Not everyone contributing to that noise is doing it intentionally. Algorithms reward reach, and spreading alarm and fear can be an effective way to build it — fast. The result is a health information environment where rigor and nuance have to compete with content designed to grab your attention. Putting your health in your own hands requires knowing how to navigate the information coming at you. In this video, Chris Williamson covers: ⚡ Why fear-based health content is so effective at capturing attention ⚡ How to determine whether a content creator is acting in good faith ⚡ The questions to ask when deciding whether health advice is worth listening to ⚡ Why curiosity and a willingness to be wrong matter Try LMNT: https://drinklmnt.com/ Learn more: ⚡ Fighting the fear-for-profit machine: https://science.drinklmnt.com/lmnt-at-work/fighting-the-fear-for-profit-machine ⚡ Declaration of health: https://science.drinklmnt.com/lmnt-at-work/declaration-of-health ⚡ Toxicology in context: Heavy metals: https://science.drinklmnt.com/did-you-know/heavy-metals
Oct 1, 2026 · Youtube
PART 1: Training through pregnancy with @tiaclair1 8x CrossFit Games Champion, Olympian, and mom to two: @tiaclair1 knows a thing or two about gritting it out. But becoming a mother asked something different of her: to slow down, adapt, and find peace in a season she couldn’t muscle her way through. In Part 1 of our three-part series, Tia takes us through pregnancy — what changed, what challenged her, and how she learned that sometimes the fastest way forward is to slow down. Slow is smooth. Smooth is fast. Parts 2 and 3 coming soon.
Sep 30, 2026 · Instagram
Sodium loss runs on a spectrum. Some athletes lose 200 milligrams of sodium per liter of sweat. Others lose more than 2,000. (PMID: 27478425) American 100-mile record holder, host of the Human Performance Outliers podcast, and LMNT Partner @zachbitter says sodium loss is very much a bell curve, with enough athletes on the high and low ends to make the concept of average sodium losses pretty much useless. Instead of relying on averages, he watches the signals. Signs an athlete may need more sodium, according to Zach: ⚡ Visible salt stains on clothing after a run in the heat ⚡ Struggling or fading near the end of a long, hot run ⚡ Lightheadedness when sitting down and standing up quickly ⚡ Spending a lot of the day "catching up" on hydration, feeling flat Your electrolyte strategy can be something you test, track, and dial in until you know exactly what your body needs. You’ll feel the difference when you get it right.
Sep 24, 2026 · Instagram
There’s more than one way to energize. When nutritionist, best-selling author, and mom of three boys @bewellbykelly needs an afternoon lift, she skips the second cuppa and reaches for LMNT Lemonade Iced Tea: our science-backed electrolyte formulation plus 50 mg of naturally occurring caffeine from organic black tea. ⚡ Electrolytes help support hydration and the cellular machinery that produces ATP — the energy currency every cell in your body runs on. ⚡ A strategic dose of caffeine blocks adenosine, the molecule that builds up and signals fatigue. 50 mg is enough to feel more alert, but not so much that you get the jitters, crash, or ruin your sleep later. Learn more about this. Link in bio. Stay Salty ⚡
Sep 22, 2026 · Instagram
When should I drink LMNT? How much should I have? We get these questions often. And here's our answer: What works for LMNT teammates or @marcusfilly might work great for you or it might be too much. There isn’t a one-size-fits-all answer. So use what other people do as a starting point, then play scientist with the rest. If you consistently feel sharper, perform better, or recover better after adding electrolytes, that’s useful information. Keep going. If not, change the experiment. Here are good places to start: ⚡ LMNT first thing in the morning, before coffee. ⚡ Before or during training, when you’re losing more water and sodium. ⚡ During a fast, when you’re not getting electrolytes from food. ⚡ When that afternoon energy slump rolls in. Nobody on the internet can tell you exactly how much sodium you need. We can share what works for other folks — to use as a starting point — but only your body can give you the right answer for you. You feel the difference when you get it right.
Sep 17, 2026 · Instagram