LMNT marketing: homepage, email, paid media & social

Sodium loss runs on a spectrum. Some athletes lose 200 milligrams of sodium per liter of sweat. Others lose more than 2,000. (PMID: 27478425)⁠ ⁠ American 100-mile record holder, host of the Human Performance Outliers podcast, and LMNT Partner @zachbitter says sodium loss is very much a bell curve, with enough athletes on the high and low ends to make the concept of average sodium losses pretty much useless. Instead of relying on averages, he watches the signals. ⁠ ⁠ Signs an athlete may need more sodium, according to Zach:⁠ ⁠ ⚡ Visible salt stains on clothing after a run in the heat⁠ ⚡ Struggling or fading near the end of a long, hot run⁠ ⚡ Lightheadedness when sitting down and standing up quickly⁠ ⚡ Spending a lot of the day "catching up" on hydration, feeling flat⁠ ⁠ Your electrolyte strategy can be something you test, track, and dial in until you know exactly what your body needs. You’ll feel the difference when you get it right.

Sep 24, 2026 · Instagram

There’s more than one way to energize. When nutritionist, best-selling author, and mom of three boys @bewellbykelly needs an afternoon lift, she skips the second cuppa and reaches for LMNT Lemonade Iced Tea: our science-backed electrolyte formulation plus 50 mg of naturally occurring caffeine from organic black tea.⁠ ⁠ ⚡ Electrolytes help support hydration and the cellular machinery that produces ATP — the energy currency every cell in your body runs on.⁠ ⚡ A strategic dose of caffeine blocks adenosine, the molecule that builds up and signals fatigue. 50 mg is enough to feel more alert, but not so much that you get the jitters, crash, or ruin your sleep later. Learn more about this. Link in bio. ⁠ ⁠ Stay Salty ⚡

Sep 22, 2026 · Instagram

When should I drink LMNT? How much should I have? We get these questions often. And here's our answer:⁠ ⁠ What works for LMNT teammates or @marcusfilly might work great for you or it might be too much. There isn’t a one-size-fits-all answer. So use what other people do as a starting point, then play scientist with the rest.⁠ ⁠ If you consistently feel sharper, perform better, or recover better after adding electrolytes, that’s useful information. Keep going. If not, change the experiment.⁠ ⁠ Here are good places to start:⁠ ⚡ LMNT first thing in the morning, before coffee.⁠ ⚡ Before or during training, when you’re losing more water and sodium.⁠ ⚡ During a fast, when you’re not getting electrolytes from food.⁠ ⚡ When that afternoon energy slump rolls in.⁠ ⁠ Nobody on the internet can tell you exactly how much sodium you need. We can share what works for other folks — to use as a starting point — but only your body can give you the right answer for you. You feel the difference when you get it right.

Sep 17, 2026 · Instagram

Last chance to nominate teachers, parents, and coaches to receive free LMNT through our Give A Salt program. LMNT INSIDERS: Get those nominations in by 11:59 pm ET! Link in bio. ⁠ ⁠ Stay Salty ⚡

Sep 14, 2026 · Instagram

LMNT INSIDERS can nominate the coaches, teachers, and parents in their lives, and we'll send them LMNT on us. Parents and caretakers pour themselves into everyone else’s cup every day. Now it’s time to help them fill their own cups. ⁠ ⁠ Clinical psychologist and founder of Good Inside @drbeckyatgoodinside has seen firsthand that when parents take better care of themselves, they can take better care of their kids. ⁠ ⁠ You can help make that happen. Nominate a U.S.-based coach, teacher, or parent who deserves to fill their own cup — literally.⁠ ⁠ Nominations are due by 11:59 p.m. ET on Tuesday, September 15. Link in bio.⁠ ⁠ Stay Salty ⚡

Sep 11, 2026 · Instagram

Calling all LMNT INSIDERS: Nominate the coaches, teachers, and parents in your life through the link in bio, and we'll send them LMNT on us.⁠ ⁠ @jrkenworthy is a surf coach and a dad. His kids are the most important athletes he trains. ⁠ ⁠ Jason’s whole family hydrates with electrolytes because surfing is a sweaty, demanding sport. You gotta stay sharp to catch those big waves.⁠ ⁠ Stay Salty ⚡⁠ ⁠ P.S. If you're not an INSIDER, you can become one today by purchasing an LMNT INSIDER Bundle through the link in our bio. Four 30ct boxes for the price of three, special perks like Give A Salt nominating power, access to exclusive flavors, surprise and delight gifts, and more.

Sep 10, 2026 · Instagram

Calling all INSIDERS: Nominate the coaches, teachers, and parents making a difference in your community. We'll send them free LMNT to help keep them going. Link in bio.⁠ ⁠ The folks who coach, teach, and parent rarely get a break. Coaching a team takes patience. Running a classroom takes stamina. Keeping a household running smooth takes both, and then some.⁠ ⁠ Our Give A Salt program reflects our commitment to the people who spend their days supporting others. Nominate a U.S.-based coach, teacher, or parent who: ⁠ ⚡ Pours energy and time into kids or students without asking for much in return⁠ ⚡ Carries more than most people probably realize⁠ ⚡ Makes the people and community around them better⁠ ⁠ This round of Give A Salt is open to LMNT INSIDERS. Nominations are due by 11:59 p.m. ET on Tuesday, September 15.

Sep 9, 2026 · Instagram

There's no one-size-fits-all when it comes to sodium intake. ⁠ ⁠ The standard sodium recommendation is built for the average person. You aren't average. A few factors that change the equation: ⁠ ⚡ Your genetics (how salty your sweat is)⁠ ⚡ Your unique sweat rate⁠ ⚡ Your job or physical activity⁠ ⚡ Your diet⁠ ⚡ Your climate (heat, humidity, altitude)⁠ ⚡ Your health history or medical conditions⁠ ⚡ Your heat acclimation (changes sweat rate and sodium concentration over time)⁠ ⁠ Swipe to see some of the factors that can push your sodium needs above that average recommendation. ⁠ ⁠ Stay Salty ⚡

Sep 1, 2026 · Instagram

Ultramarathon athlete and LMNT partner Zach Bitter explains how he trains, hydrates, and prepares for racing in extreme heat — including the hydration mistake that nearly ended his Western States 100. He covers how heat and dehydration affect performance, why sodium needs can vary dramatically between athletes, and how he uses sweat testing and passive heat exposure to personalize his approach. In this video, Zach covers: * How dehydration makes the same running pace feel harder * Why sodium helps maintain blood volume during prolonged exercise * Early signs your hydration strategy may be falling short * The electrolyte mistake that nearly ended his Western States 100 * How sauna sessions can support heat adaptation without sacrificing training quality * How sweat testing can help personalize fluid and electrolyte intake * Why sweat electrolyte losses vary dramatically from person to person * How tracking your response can help dial in a hydration strategy over time ⚡ Try LMNT: https://drinklmnt.com/ Learn more: ⚡ How to build your sodium protocol for endurance running: https://science.drinklmnt.com/electrolytes/how-to-build-sodium-protocol-endurance-running ⚡ How to preven heat exhaustion: A science-backed guide: https://science.drinklmnt.com/did-you-know/how-to-prevent-heat-exhaustion ⚡ Heat acclimiation: 6 benefits and how to get them: https://science.drinklmnt.com/did-you-know/heat-acclimation ⚡ When to worry about leg cramps: https://science.drinklmnt.com/electrolytes/when-to-worry-about-leg-cramps

Aug 31, 2026 · Youtube

Water isn't enough. American 100-mile record holder @zbitter learned this the hard way during the 2018 Western States 100. He threw back water steadily through the race but he still nearly passed out at the finish line. https://t.co/QPBZFT9p0M

Aug 28, 2026 · X

Spicy. Citrusy. Seriously hydrating. This grapefruit jalapeño mocktail serves 4. You'll need:⁠ 🧊 Ice⁠ 🌶️ 2–3 jalapeño slices⁠ 🍊 ½ cup fresh grapefruit juice⁠ 🧂 1 (16 oz) can LMNT Grapefruit Sparkling⁠ 🌿 Rosemary sprig or grapefruit wedge and rind for garnish (optional)⁠ ⁠ Fill a glass with ice. In a shaker or separate glass, muddle the jalapeño slices. Add the fresh grapefruit juice and stir. Strain into the prepared glass, over the ice. Top with LMNT Grapefruit Sparkling.⁠ ⁠ Garnish with a grapefruit wedge or rind and a rosemary sprig.⁠ ⁠ If you want to add a little something extra and have a stick pack of Grapefruit Salt on hand, you can use it to rim the glass. Rub the edge of the glass with a lime wedge, then roll the rim in a little LMNT Grapefruit Salt.

Aug 26, 2026 · Instagram

If you've been thinking about trying Pink Lemonade, now's the time. We're down to our final inventory and we don’t expect it to last long. Already an INSIDER? Log into your account and stock up before it's gone. ⁠ Not an INSIDER but want to try Pink Lemonade? It's easy: Select an INSIDER Bundle at checkout. You'll get 4 boxes for the price of 3, unlock exclusive flavors like Pink Lemonade, enjoy early access to future releases, and receive a few surprise gifts and perks along the way.⁠ Start building your bundle: https://t.co/5FoEMXPq6t Thanks to everyone who helped make our first-ever INSIDERS-only flavor such a success. Cheers to a summer well squeezed.

Aug 25, 2026 · X