LMNT’s marketing, tracked daily.
The latest creative LMNT puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 4, 2026
Email
How hydration influences VO₂ max
Sep 1, 2026
Social
InstagramThere's no one-size-fits-all when it comes to sodium intake. The standard sodium recommendation is built for the average person. You aren't average. A few factors that change the equation: ⚡ Your genetics (how salty your sweat is) ⚡ Your unique sweat rate ⚡ Your job or physical activity ⚡ Your diet ⚡ Your climate (heat, humidity, altitude) ⚡ Your health history or medical conditions ⚡ Your heat acclimation (changes sweat rate and sodium concentration over time) Swipe to see some of the factors that can push your sodium needs above that average recommendation. Stay Salty ⚡
Sep 1, 2026
What we track on LMNT
ShopVision captures the public marketing we see from LMNT every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 4, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does LMNT use?
All channelsPaid media is LMNT's most-used channel. Jump to a channel below, or read straight down.
LMNT homepage updates
87 capturedLMNT on email
8 capturedHow hydration influences VO₂ max
Sep 1, 2026
How to build your sodium protocol for endurance running
Aug 18, 2026
Nutritionist Kelly LeVeque on kids and sugary drinks
Aug 11, 2026
Nominate an industrial athlete to receive free LMNT
Aug 4, 2026
If you work one of these jobs, you’re an athlete
Jul 28, 2026
Race season fuel guide: Carbs, protein, and electrolytes
Jul 21, 2026
LMNT on paid media
333 captured
Jun 17, 2026 · Meta
Jun 6, 2026 · Meta
Jun 5, 2026 · Meta
Jun 3, 2026 · Meta
Jun 2, 2026 · Meta
i used to think hitting a wall mid run meant I just wasn’t fit enough yet. so i’d push harder… and still feel the same drop off. what i didn’t realize was how much electrolytes (especially sodium) play a role when you’re sweating a lot. for the past couple of years i’ve been using LMNT daily (been loving the lemonade salt flavor lately), usually before longer runs or after tougher efforts. it’s a zero-sugar drink mix with electrolytes, and for me it has helped make my runs feel a lot more consistent. if you’ve experienced that same kind of mid run crash, it might be worth paying attention to. #ad #drinkLMNT #StaySalty @drinklmnt
May 31, 2026 · Meta
🧂 ELECTROLYTES - essential for recovery & if you are on a GLP journey… non negotiable to stay hydrated - electrolytes help reduce sugar cravings and have essential minerals to help with muscle recovery, hydration & digestion -LMNT lemonade salt is my absolute favorite! 😍 #LMNT #Electrolytes #GLPJourney
May 30, 2026 · Meta
Early mornings, dad duties, client check-ins, workouts, content, business calls… then doing it all again the next day. 💪🏾⚡️ As a dad and business owner, I’ve learned real quick that if I don’t take care of my body first thing in the morning, I feel it the rest of the day. Hydration has become a non-negotiable part of my routine. Before the coffee, before the workout, before the chaos starts — I make sure I’m hydrated so I can perform at my best for my family, my business, and myself. Especially training in this Florida heat, adding @drinklmnt to my mornings has honestly helped me stay energized, locked in, and ready to attack the day. 🧂🔥 Being fit as a dad isn’t just about aesthetics anymore… it’s about having the energy to show up every single day. #drinklmnt #staysalty #FitDad #DadLife
May 29, 2026 · Meta
okay can we talk about the fact that i genuinely didn’t know i was walking around dehydrated until i started using @drinklmnt a few years ago 🥲 like i drink water all day and still felt off, foggy, low energy, the works turns out it’s not just water you need, it’s the electrolytes (hi sodium, magnesium, potassium 👋). once i started drinking lmnt in the mornings and before workouts the difference was actually crazy. more energy, no afternoon slump, and my workouts hit different in this hawaii heat ☀️ zero sugar, no weird artificial stuff, just the good stuff your body actually needs. citrus salt is my fav rn but watermelon is a close second 🍉 if you’ve been chugging water and still feel like something’s missing, this is your sign ✨ #LMNT #DrinkLMNT #ElectrolyteDrink #HealthyHydration #HydrationStation
May 28, 2026 · Meta
LMNT's competitive set
Benchmark on the same fieldsLMNT’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Redmond Liferedmond.life
Protekt Productsprotekt.com
Nuun Hydrationnuunlife.com
Santa Cruz Paleosantacruzpaleo.com
Ultima Replenisherultimareplenisher.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
LMNT on social
83 capturedThere's no one-size-fits-all when it comes to sodium intake. The standard sodium recommendation is built for the average person. You aren't average. A few factors that change the equation: ⚡ Your genetics (how salty your sweat is) ⚡ Your unique sweat rate ⚡ Your job or physical activity ⚡ Your diet ⚡ Your climate (heat, humidity, altitude) ⚡ Your health history or medical conditions ⚡ Your heat acclimation (changes sweat rate and sodium concentration over time) Swipe to see some of the factors that can push your sodium needs above that average recommendation. Stay Salty ⚡
Sep 1, 2026 · Instagram
Ultramarathon athlete and LMNT partner Zach Bitter explains how he trains, hydrates, and prepares for racing in extreme heat — including the hydration mistake that nearly ended his Western States 100. He covers how heat and dehydration affect performance, why sodium needs can vary dramatically between athletes, and how he uses sweat testing and passive heat exposure to personalize his approach. In this video, Zach covers: * How dehydration makes the same running pace feel harder * Why sodium helps maintain blood volume during prolonged exercise * Early signs your hydration strategy may be falling short * The electrolyte mistake that nearly ended his Western States 100 * How sauna sessions can support heat adaptation without sacrificing training quality * How sweat testing can help personalize fluid and electrolyte intake * Why sweat electrolyte losses vary dramatically from person to person * How tracking your response can help dial in a hydration strategy over time ⚡ Try LMNT: https://drinklmnt.com/ Learn more: ⚡ How to build your sodium protocol for endurance running: https://science.drinklmnt.com/electrolytes/how-to-build-sodium-protocol-endurance-running ⚡ How to preven heat exhaustion: A science-backed guide: https://science.drinklmnt.com/did-you-know/how-to-prevent-heat-exhaustion ⚡ Heat acclimiation: 6 benefits and how to get them: https://science.drinklmnt.com/did-you-know/heat-acclimation ⚡ When to worry about leg cramps: https://science.drinklmnt.com/electrolytes/when-to-worry-about-leg-cramps
Aug 31, 2026 · Youtube
Water isn't enough. American 100-mile record holder @zbitter learned this the hard way during the 2018 Western States 100. He threw back water steadily through the race but he still nearly passed out at the finish line. https://t.co/QPBZFT9p0M
Aug 28, 2026 · X
Spicy. Citrusy. Seriously hydrating. This grapefruit jalapeño mocktail serves 4. You'll need: 🧊 Ice 🌶️ 2–3 jalapeño slices 🍊 ½ cup fresh grapefruit juice 🧂 1 (16 oz) can LMNT Grapefruit Sparkling 🌿 Rosemary sprig or grapefruit wedge and rind for garnish (optional) Fill a glass with ice. In a shaker or separate glass, muddle the jalapeño slices. Add the fresh grapefruit juice and stir. Strain into the prepared glass, over the ice. Top with LMNT Grapefruit Sparkling. Garnish with a grapefruit wedge or rind and a rosemary sprig. If you want to add a little something extra and have a stick pack of Grapefruit Salt on hand, you can use it to rim the glass. Rub the edge of the glass with a lime wedge, then roll the rim in a little LMNT Grapefruit Salt.
Aug 26, 2026 · Instagram
If you've been thinking about trying Pink Lemonade, now's the time. We're down to our final inventory and we don’t expect it to last long. Already an INSIDER? Log into your account and stock up before it's gone. Not an INSIDER but want to try Pink Lemonade? It's easy: Select an INSIDER Bundle at checkout. You'll get 4 boxes for the price of 3, unlock exclusive flavors like Pink Lemonade, enjoy early access to future releases, and receive a few surprise gifts and perks along the way. Start building your bundle: https://t.co/5FoEMXPq6t Thanks to everyone who helped make our first-ever INSIDERS-only flavor such a success. Cheers to a summer well squeezed.
Aug 25, 2026 · X
Sodium-containing foods and sodium itself? Two very different things. Sodium is an essential electrolyte. ⚡ It regulates fluid balance. ⚡ It keeps nerves firing and muscles contracting. ⚡ You cannot live without it. In most ultra-processed foods, sodium shows up bundled with refined carbs, added sugars, and industrial fats. And for many folks, THAT'S the problem. The combination as a whole can interfere with satiety and drive overconsumption. Case in point: If you remove sodium from a bag of chips, it doesn't magically make it a health food. If you're metabolically healthy and eating mostly whole foods, salt restriction generally isn't something you need to obsess over. Healthy kidneys are remarkably good at regulating sodium balance.
Aug 18, 2026 · Instagram
Caffeine and blood sugar are two sides of the same story. Dose, timing, and what you eat with it all shape the response. ⚡ At the typical doses delivered by a grande size coffee or a strong pre-workout, caffeine reduces insulin sensitivity short-term. (PMID: 28031026) ⚡ It also elevates cortisol (PMID: 16204431), which promotes glucose release from the liver. (PMID: 26215992) ⚡ Pair coffee with a high-glycemic breakfast (like cereal) and your blood sugar's total post-meal spike is nearly 2.5× bigger than with decaf. (PMID: 18469247) A smarter play: ~50 mg every couple hours up to 400 mg or your personal threshold. That’s how to boost alertness, lift mood, and reduce fatigue without the jitters, sleep problems, or blood sugar disruption that can come with larger doses. Stay Salty ⚡
Aug 14, 2026 · Instagram
@zachbitter knows exactly how much sodium he loses per liter of sweat: 614 mg. Your sweat rate might be close to Zach’s... or it could be radically different. One study of 157 marathoners found more than a 13-fold difference in sweat sodium between the lowest and highest sweaters. Some lost only 500 mg per liter. Others lost over 1,600 mg. (PMID: 27478425) That range is huge and exactly why a fixed number doesn't work for everyone (in almost any context). You don't necessarily need a lab test to figure out if you're a salty sweater — there will be signs: 🧂 White salt stains on your clothes or gear 👅 A salty taste on your skin after a sweat session 😖 Stinging eyes when sweat runs into them 🦵 Cramping that shows up late in long or hot efforts Try different electrolyte-to-water ratios on your next few long runs and pay attention to how you feel. You feel the difference when you get it right. Stay Salty ⚡
Aug 11, 2026 · Instagram
Nominate U.S.-based industrial athletes in your life — construction crews, tradesmen, farmers, and others who sweat for a living and build with their hands — and we'll send them free LMNT. Link in bio. Nominations close on Monday, August 10 at 11:59 pm ET.
Aug 7, 2026 · Instagram
Nominate an Industrial Athlete and we'll send them free LMNT. Link in bio. Rope access technician @geminiropes spends his workday hundreds of feet up, inspecting bridges, wind turbines, and skyscrapers. At those heights, he faces plenty of dangers he can’t control. One hazard he can control? Dehydration. Long, hot shifts are sweaty. Fluid and sodium can be lost faster than they’re replaced. When levels drop, alertness and judgment can slip, too. Staying hydrated (and the LMNT Give A Salt program) helps Industrial Athletes like @geminiropes stay sharp — so they can stay safe. Nominations are due by 11:59 pm ET on August 10. Stay Salty ⚡️
Aug 6, 2026 · Instagram
Nominate an industrial athlete, and we'll send them LMNT, on us. Link in bio. @blackstonebuildersmontana shows up in every kind of weather to build the places we live, learn, and heal within. They're one of thousands of industrial athletes powering our communities. You know the type — the ones growing our food, running job sites, and keeping the lights and water on. Their work depends, in part, on how well they fuel and recover. You can help us keep them hydrated. Get in your nominations by 11:59 ET Monday, August 10. Stay Salty ⚡
Aug 5, 2026 · Instagram
Nominate the industrial athletes in your community and we'll send them LMNT to keep them hydrated: https://t.co/WP2rWMqhz2 Who are industrial athletes? Think: Farmers and ranchers raising livestock and growing our food… https://t.co/zzsi0jLKOS
Aug 4, 2026 · X