Sitka Gear’s marketing, tracked daily.

Week's Biggest News: Ascent Shoe is Here

Aug 9, 2026

Every Hunter Needs These Pants

Aug 7, 2026

Eliminate the Misery

Aug 6, 2026

Repairable Gear Backed by Our Guarantee

Aug 4, 2026

Welcome to the SITKA Family

Aug 1, 2026

Rugged, Waterproof, Comfortable

Jun 25, 2026 · Meta

Find out which bite-stopping pants are right for your warm weather pursuits.

Jun 23, 2026 · Meta

Unseen Under the Canopy

Jun 22, 2026 · Meta

Gear up for Summer Travel

Jun 19, 2026 · Meta

Purpose-Built for Treestand Hunters

Jun 17, 2026 · Meta

Chris Bee’s Early-Season Whitetail Gear

Jun 16, 2026 · Meta

Chris Bee’s Early-Season Whitetail Gear

Jun 13, 2026 · Meta

Save 20% When You Double Up on Gifts

Jun 10, 2026 · Meta

Make Every Season Count

Jun 6, 2026 · Meta

Make Every Season Count

Jun 5, 2026 · Meta

Because the Pursuit Never Ends

Jun 4, 2026 · Meta

Last call for the most obsessed hunters and anglers in the country. Entries close August 9th. If you know somebody who’s always the first out and last in, who doesn’t know the meaning of too far or too cold, now’s the time to nominate them. Nominate them here: https://m.cmpgn.page/3btsW3 @onxhunt @onxfish #sitkagear #fortheobsessed

Aug 8, 2026 · Facebook

Time is running out. Public comment period closes Friday on proposed legislation that could affect the Prairie Pothole Region - where more than half of North America's ducks are produced. Take a few minutes to learn more, make your voice heard, and be part of the conversation at the link below. https://brnw.ch/21x4Jfj #sitkagear

Aug 6, 2026 · Facebook

SCOUT, TRAIN & HUNT. NO TRAIL REQUIRED. 
The agility of a trail runner meets the off-trail capability of a boot all in one shoe that’s unlike anything you’ve ever worn before. Introducing the new Ascent. Run the hunt. Link in bio. #sitkagear

Aug 4, 2026 · Facebook

In two days, a new path will emerge. Get early access. Link in bio. #sitkagear

Aug 2, 2026 · Instagram

08.04.2026 See it first. Link in bio. #sitkagear

Jul 28, 2026 · Instagram

The jump is the payoff. The work is everything that came before. Reading the tide. Watching the light. Tying the right fly. Making the cast again and again until it becomes instinct. For Captain Brett Martina, tarpon fishing is about creating an opportunity where none is guaranteed and being ready when the window finally opens. This is sight fishing on Florida’s Forgotten Coast. Earn the shot. Watch the full film at the link in bio. #sitkagear

Jul 24, 2026 · Facebook

Fly fishing for tarpon is a game of preparation, precision and controlled chaos. On Florida’s Forgotten Coast, SITKA Gear ambassador Captain Brett Martina spends the season studying wind, light, tides and moving fish, then putting anglers in position for the few seconds that matter. Born and raised in Apalachicola, Florida, Brett has built his life around sight fishing for tarpon along the Florida Panhandle. This film follows the work behind the jump: early launches, long runs, the right flies, practiced casts and the discipline to remain ready when the bite happens. The opportunity is never guaranteed. The conditions shift. The fish change direction. The cast has to land where it counts. The jump is the payoff. The work is everything that came before. Explore purpose-built fishing gear from SITKA: https://www.sitkagear.com/pursuit/fish Follow Captain Brett Martina: https://www.instagram.com/apalachinshore/ #SITKAGear #SITKAFish #TarponFishing #FlyFishing #SaltwaterFlyFishing #FloridaFishing #Apalachicola #SightFishing

Jul 23, 2026 · Youtube

WANTED: the most obsessed hunters and anglers in the country. We all know that person. The one who’s throwing decoys when everyone else is still in bed and thinks hiking 10 miles into the backcountry through deep snow is a nice little warmup. We've teamed up with onX Hunt and onX Fish to elevate those fanatics to legend status. Write in and tell us about someone you know, and they could win a massive prize package (and you could get yourself a nice bonus as well). Nominate a legend here: https://m.cmpgn.page/3btsW3 onX Hunt onX Fish #sitkagear

Jul 22, 2026 · Facebook

The journey begins in the air and ends in a boulder filled current seam. Argentina’s Middle Paraná runs wide, wild and full of possibility. Pockets of holding water behind log jams. Big flies. Explosive eats. Golden dorado built to test your gear and every cast you make. SITKA Gear team members Eric Jackson and Drew Nisbet put gear to the test in harsh conditions with feedback from guides at Nervous Waters and Karandá Lodge. #sitkagear #fortheobsessed

Jul 21, 2026 · Facebook

“Preseason certainly looks a little different these days. What used to be long runs, heavy packs loaded with sandbags, dedicated range sessions, and even the mythical concept of sleep has become finding ways to squeeze it in whenever I can. Sometimes that means with my favourite mobile cheerleader on my back. The routine isn’t perfect anymore, but the goal hasn’t changed. Show up. Stay ready. Adapt to a new season of life, and don’t forget to find the sweetness in these moments. One thing I’ve learned over the years is that preparation doesn’t have to be perfect. It just has to be present.“ - Adam Foss #sitkagear

Jul 18, 2026 · Facebook

Getting out there isn’t just the first thing you think about every day. It’s all you think about. The harder it is, the better. The colder it is, the better. You don’t run from what tests you. You go looking for it. Because every time you do, you find out how much further you can go. “For the Obsessed” isn’t about how many miles you log or what’s in your pack. It’s about what’s underneath it all. The drive you can’t turn off. We built this brand on the same obsession you’ve built your life around. Head over to the link in bio to explore the obsession and learn more. #sitkagear #fortheobsessed

Jul 15, 2026 · Facebook

Getting out there isn’t just the first thing you think about every day. It’s all you think about. The harder it is, the better. The colder it is, the better. You don't run from what tests you. You go looking for it. Because every time you do, you find out how much further you can go. No one ever comes out of the backcountry saying they were too prepared. You come out replaying that one cast, that one shot, that one moment from last season on a loop. Running the same stalk over and over in your head to find the one thing you'd do differently. Knowing exactly how many days until you can get back at it, without ever counting. “For the Obsessed” isn't about how many miles you log or what's in your pack. It's about what’s underneath it all. The drive you can't turn off. We built this brand on the same obsession you’ve built your life around. This isn’t what you do. It’s who you are. #Sitkagear #fortheobsessed #hunting #fishing #gear

Jul 14, 2026 · Youtube