Sitka Gear’s marketing, tracked daily.

New Footwear is Here

Nov 9, 2026

Week in Review: NEW Dark Timber Collection is Here

Nov 8, 2026

For Hunters Who Live in Waders

Sep 29, 2026

“Had me at chocolate lab.”

Sep 28, 2026

Week in Review: DIVERGE Photo Contest, New Jackets & More

Sep 27, 2026

NEW Jackets & Bibs Added

Sep 26, 2026

Compare Our 5-Star Whitetail Jackets

Sep 25, 2026

Stay Dry When Others Get Soaked

Sep 24, 2026

Outfitted for the Obsessed

Sep 23, 2026

Diverge 15 Photo Contest Starts NOW

Sep 22, 2026

Adam Foss’s Must-Pack Jacket

Sep 21, 2026

A Tough-As-Hell Chore Boot for Every Task

Sep 19, 2026

A screaming mud motor, ink black water, running timber before the first hint of daylight. Limited edition Dark Timber is built for mornings like these, where the best duck holes are earned long before dawn breaks. This collection is disappearing fast. Gear up while you can. LINK BELOW. https://www.sitkagear.com/pursuit/waterfowl #sitkagear

Nov 9, 2026 · Facebook

Behind the lens with #diverge15 judge Tyree Adams: “This photo is easily one of my favorite images I’ve taken since I first picked up a camera. We were hunting in northern Montana in some of the most beautiful country I’ve ever been in. There was something different about that place. It had a spiritual feeling to it that’s hard to explain unless you’ve been there. You could just feel it in the land. Every morning we crossed this same river on horseback, and every morning I found myself thinking about the photos I wanted to take when we finally had an animal down and were making that last trip back across. I had the shot pictured in my head long before I ever pressed the shutter. When that day finally came, everything just fell into place. The hunter leading the way, the packhorse carrying our deer, the water splashing, and the mountains in the background. We were finally headed back after a successful hunt. There’s something about that feeling when the hard work is finally behind you and the day is done. What I love most about this image is that nothing was staged. It was just a real moment that I had been hoping to capture all week. The movement of the horses, the water, and the country surrounding us all came together. One of the photos from this crossing actually won the Diverge Grand Prize last year, which made the experience even more special. But regardless of any award, these moments are why I pick up a camera.” The best photos become part of SITKA history. Diverge 15 is underway, with epic prize packages up for grabs. Link below. https://www.sitkagear.com/diverge #sitkagear

Nov 6, 2026 · Facebook

Cheers to good friends. To laughs, to drinks, to good food shared. To heated card games. To staying up too late but still making the 4 a.m. wakeup. To the way the world looks a little different as shooting light emerges on opening morning. To the immense silence. To being part of the woods as they come back to life. To telling stories about the hunts of years past. And to making new stories they’ll tell long after you’re gone. Cheers to deer camp. 📷: Mitchell Pantzke / Austin Thomas #sitkagear

Nov 5, 2026 · Facebook

November. Seeking. Chasing. Locked down. Every phase is a reason to stay out. Whitetail Gear at the link below. https://www.sitkagear.com/pursuit/pattern/elevated-ii #sitkagear

Nov 4, 2026 · Facebook

Join SITKA Product Managers and whitetail gear experts, Jim Saubier and John Barklow, as they break down a skin-to-shell whitetail clothing system that helps you manage sweat, stay warm, and remain undetected all season long. From sweat-wicking baselayers to heat-trapping mid-layers and wind-blocking outerwear, they cover everything you need to create an 8-piece clothing system that handles every condition you’ll face throughout the season. Whitetail Hunting Gear - https://www.sitkagear.com/pursuit/whitetail #sitkagear #whitetail #whitetailhunting #baselayer #layering #clothing #whitetailgear #gear #hunting

Nov 2, 2026 · Youtube

A tribute to the pre-dawn pilgrimage. Dark Timber launches 11.02.26. Get early access at the link below. https://www.sitkagear.com/new-product-drop #sitkagear

Oct 29, 2026 · Facebook

Full throttle to the cliffs. With Canadian winter closing in, every mile upriver by jet boat cut straight to the bone. But Connor Gabbott and crew weren’t ready to call it. One last goat hunt before the year ran out. The hunt was worth every frozen mile. Long days on the river, nights in the wall tent with the stove running, and wild goat birria tacos on the bank with the buddies you’d follow anywhere. Full film at the link below. https://youtu.be/P7vPx45CDeQ #sitkagear

Oct 28, 2026 · Facebook

Behind the lens with #diverge15 judge Brandon Palaniuk: “I got invited last-minute to go on a goat hunt on Kodiak Island and couldn’t pass up the opportunity. I grew up chasing elk and deer, but I had never been on an adventure of this magnitude. We were roughly 18 miles in from our drop point when we found this group of goats tucked away in the back of this basin. After several hours of waiting, I got an opportunity on a Billy and put him down. After the shot, the goats started working their way our direction, not knowing what had just happened. I quickly pulled out my camera and started to take photos. It was one of those moments that seems to stand still in time. It had been cloudy, cold, and windy all day, but in that moment the sun started to peek out from behind the clouds and light up the goats right in front of us. The photo is not the sharpest image I’ve ever taken, but the dark snow-capped mountains and long leading ridge with goats on top just brings me back to that place. A good photo should make you feel something or take you to another place and this photo does that for me.” Diverge 15 photo contest is underway. Enter for a chance to win epic prize packages and a permanent spot in SITKA history. Link below. https://www.sitkagear.com/diverge #sitkagear

Oct 27, 2026 · Facebook

Migration comes with cold and wet weather. The impenetrable all-new Hudson Jacket and Bib deliver warmth, plus stretch to move freely in the boat or blind. This is the one system every waterfowl hunter needs. Link below. https://www.sitkagear.com/pursuit/waterfowl #sitkagear

Oct 24, 2026 · Facebook

Temps drop. Wind bites. WINDSTOPPER® protects your core and keeps you locked in. Whitetail Gear available at the link below. https://www.sitkagear.com/pursuit/whitetail #sitkagear

Oct 21, 2026 · Facebook

A buck named Moose. “Three years of history, several encounters from the stand, and a proven setup near his bedding area finally came together at the right place and right time. Moose was truly an honor to chase, and the entire pursuit felt like the perfect chess match.” – Chris Bee #sitkagear

Oct 15, 2026 · Facebook

Meet the new Hudson Jacket and Bib. Impenetrable GORE-TEX® protection with stretch panels where you move most, plus body-mapped PrimaLoft® Gold insulation that stays warm even when it gets wet. From rainy pre-dawn boat rides to frozen ground in the layout blind, this is our most advanced insulated waterfowl system yet. Magnetic shell pockets, fleece-lined handwarmers, secure chest storage. Built by waterfowlers, for waterfowlers. Shop the waterfowl collection at the link below. https://www.sitkagear.com/pursuit/waterfowl #sitkagear

Oct 13, 2026 · Facebook