Shopbop’s marketing, tracked daily.
The latest creative Shopbop puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Shopbop
ShopVision captures the public marketing we see from Shopbop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Shopbop use?
All channelsPaid media is Shopbop's most-used channel. Jump to a channel below, or read straight down.
Shopbop homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Shopbop on email
122 capturedCadence
~9.1/ wk
Last 30 days
39
▼ 5%· vs prior 30d

Everyone's after this coat
Nov 9, 2026

Holiday style—Caroline's way
Nov 8, 2026

Great layers, Good American
Nov 7, 2026

Gifts for your entire list
Nov 6, 2026

Set(s) for the holidays
Nov 5, 2026

Hi, 162 NEW arrivals
Nov 4, 2026

Nothing-to-wear days—solved
Nov 3, 2026

Style for every holiday
Nov 2, 2026

RESTOCKED (act fast)
Nov 1, 2026

Hot chocolate, anyone?
Oct 31, 2026

Opulent arrivals: Reformation
Oct 30, 2026

Caroline's Closet: peak fall edition
Oct 29, 2026
Shopbop on paid media
398 capturedCadence
~58/ wk
Last 30 days
247
Top platform
Shopbop's competitive set
Benchmark on the same fieldsShopbop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Shopbop on social
173 capturedCadence
~27/ wk
Last 30 days
114
Top platform
Instagram
CHILL FACTOR: Sr. Fashion Director @carolineinnycity makes a case for dressing up the drop in temperature. Shop @marques_almeida, @proenzaschouler & more via link in bio.
Nov 9, 2026 · Instagram
One edit to dress for every event on your calendar. Shop the Holiday Dressing Edit on Shopbop.
Nov 8, 2026 · Pinterest
HOST MODE: A good gathering starts with the setting. Layer the bold botanicals, pour into the prettiest glasses & let the table do as much talking as the guests. Shop via link in bio.
Nov 7, 2026 · Instagram
BEHIND THE SCENES: Watch the holiday looks come together. ✨ Style Director Lauren Edelstein spills on the styling of each outfit, straight from the shoot. Shop via link in bio.
Nov 6, 2026 · Instagram
SHEER GENIUS: Delicate where it counts, bold where it matters—add a little lace into your holiday rotation. Shop via link in bio.
Nov 5, 2026 · Instagram
HOLIDAY DRESS CODE: 'Tis the season of back-to-back invites. Style Director Lauren Edelstein walks through the festive looks you need to try and the easy styling moves that pull each together. Shop via link in bio.
Nov 4, 2026 · Instagram
YOU'RE INVITED: The celebrations are coming fast and the wardrobe's keeping pace. Lush, luminous and ready the moment the calendar fills up. Shop the looks via link in bio.
Nov 3, 2026 · Instagram
RSVP READY: A packed social calendar calls for a fresh lineup of festive looks & Sr. Fashion Director @carolineinnycity has it covered. Shop her outfits via link in bio.
Nov 2, 2026 · Instagram
THE GIFTING INSIDER: When our Chief Merchandising Officer Stephanie Roberson makes a gift list, we take notes. Swipe to see her top picks (and consider your holiday shopping handled.) Subscribe to our free Substack via link in bio for more.
Nov 1, 2026 · Instagram
PLAID PURSUIT: Sr. Fashion Director @carolineinnycity proves that mixing prints and proportions is the move this season. Shop her look via link in bio.
Oct 31, 2026 · Instagram
STYLE PLAYBOOK: These outfits deserve their own highlight reel. @kayleehartung & @charissajthompson are bringing the fashion to the field on @nflonprime. Shop the looks via link in bio.
Oct 30, 2026 · Instagram
SWEATER WEATHER: Rich neutrals and warm layers, @jennikayne wrote the playbook on fall dressing. Shop the look via link in bio.
Oct 29, 2026 · Instagram