What did Shades of Light do on Black Friday?
On November 28, 2025, Shades of Light ran up to 25% off sitewide, via "Discount." Independently captured from shadesoflight.com — not aggregator copy.
The offer on the day
SHADESOFLIGHT.COM
Homepage · captured Nov 30, 2025
25% off
25%
Depth on the day
Depth on the day
25%
▲ +7.9 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
2 channelsWhat Shades of Light ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Shades of Light homepage updates
Shades of Light homepage updates capture
Captured Nov 30, 2025.
Shades of Light on social
Turkey: done. Pie: done. Holiday magic: loading… 🎄✨ Black Friday has arrived and our entire site is 20% off, including the fixtures featured here. Tap the link in bio to indulge in the savings! Featuring: Rattan Shade Chandelier, Hooked Globe Sconce, Angled Spoke Ceiling Fan 📸 @kristinanevans
Captured Nov 29, 2025.
Wholesale and marketplace assets withheld
Shades of Light's competitive set
Benchmark on the same fieldsShades of Light’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Visual Comfortvisualcomfort.com
Capitol Lighting's 1800lighting.com1800lighting.com
www.ballarddesigns.comballarddesigns.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Shades of Light on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Shades of Light.
What teams ask about Black Friday 2025
Answered from our data- Does Shades of Light offer Black Friday discounts?
- Yes — on November 28, 2025, Shades of Light ran 25% off.
- How deep was Shades of Light's Black Friday discount?
- Shades of Light's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Shades of Light use for Black Friday?
- Shades of Light ran Black Friday 2025 as "Discount."
- Was Shades of Light's Black Friday discount sitewide or limited to select items?
- Shades of Light's Black Friday 2025 discount was sitewide.
- Is Shades of Light's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Shades of Light use for Black Friday?
- Shades of Light's Black Friday 2025 offer was eligible on: online, app, in-store.