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SET ACTIVE
setactive.co ↗
BF2025
All brands on Black Friday

What did SET ACTIVE do on Black Friday?

On November 28, 2025, SET ACTIVE ran up to 30% off sitewide, via "Discount." Independently captured from setactive.co — not aggregator copy.

The offer on the day

SETACTIVE.CO

Homepage · captured Nov 30, 2025

30% off

30%

Depth on the day

Depth on the day

30%

▲ +12.5 pts · vs its active-promo avg

Vs discounters

-14 pts

▼ below avg · 44% among discounters

Headline offer
30% off
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

3 channels

What SET ACTIVE ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

SET ACTIVE homepage updates

SET ACTIVE homepage updates capture

Captured Nov 30, 2025.

SET ACTIVE on paid media

SET ACTIVE on paid media capture

Captured Nov 29, 2025.

SET ACTIVE on social

Freezing Point is dropping TOMORROW 12.01 @ 10AM PST / 1PM EST❄️🤍 #SETActive #FreezingPoint #CyberMonday

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

SET ACTIVE's competitive set

Benchmark on the same fields

SET ACTIVE’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
SET ACTIVESET ACTIVE
18%
20%
4
This page
Alo YogaAlo Yogaaloyoga.com
95
Open profile →
VuoriVuorivuoriclothing.com
90
Open profile →
Year of OursYear of Oursyearofours.com
88
Outdoor VoicesOutdoor Voicesoutdoorvoices.com
88
Open profile →
AritziaAritziaaritzia.com
86
Open profile →
Beyond YogaBeyond Yogabeyondyoga.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

SET ACTIVE on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured SET ACTIVE.

YearHeadline offerDepth
202530% off30%

What teams ask about Black Friday 2025

Answered from our data
Does SET ACTIVE offer Black Friday discounts?
Yes — on November 28, 2025, SET ACTIVE ran 30% off.
How deep was SET ACTIVE's Black Friday discount?
SET ACTIVE's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
What promotional mechanic did SET ACTIVE use for Black Friday?
SET ACTIVE ran Black Friday 2025 as "Discount."
Was SET ACTIVE's Black Friday discount sitewide or limited to select items?
SET ACTIVE's Black Friday 2025 discount was sitewide.
Is SET ACTIVE's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did SET ACTIVE use for Black Friday?
SET ACTIVE's Black Friday 2025 offer was eligible on: online, app, in-store.