Serta’s marketing, tracked daily.
The latest creative Serta puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
SAVE BIG on our most loved mattresses
Nov 9, 2026

Social
FacebookThe Counting Sheep are mighty nervous that our Serta® float is making its comeback at this year's Macy's Thanksgiving Day Parade! So they’ve recruited turkeys, another sleep-inducing icon, to join their battle! Can this duo outperform the super cozy Serta® Perfect Sleeper? (Spoiler alert: absolutely not) #macysparade
Nov 10, 2026
What we track on Serta
ShopVision captures the public marketing we see from Serta every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Serta use?
All channelsPaid media is Serta's most-used channel. Jump to a channel below, or read straight down.
Serta homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Serta on email
13 capturedCadence
~2.6/ wk
Last 30 days
11

SAVE BIG on our most loved mattresses
Nov 9, 2026

XTRA savings await
Nov 8, 2026

The offer you've been waiting for all year
Nov 7, 2026

DON’T MISS OUT! This one might be for you!
Nov 6, 2026

These are our BEST DISCOUNTS of the year
Nov 5, 2026

Your dream sleep just got a BIG discount
Nov 4, 2026

BLACK FRIDAY IS HERE. Save up to $900!
Nov 3, 2026

Last Chance to Save Up to $400
Oct 27, 2026

Meet the Mattress That Does It All
Oct 24, 2026

Classic Comfort, Now on Sale
Oct 22, 2026

Limited Time: Up to $400 Off Perfect Sleeper
Oct 21, 2026

Last call for our Labor Day Sale
Sep 15, 2026
Serta on paid media
200 capturedCadence
~0.5/ wk
Last 30 days
2
Top platform
Promotional history, record by record
25 records · latest 3 shown22 more offers sit before Nov 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Serta's competitive set
Benchmark on the same fieldsSerta’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Serta on social
38 capturedCadence
~4.4/ wk
Last 30 days
19
▲ 73%· vs prior 30d
Top platform
Instagram
The Counting Sheep are mighty nervous that our Serta® float is making its comeback at this year's Macy's Thanksgiving Day Parade! So they’ve recruited turkeys, another sleep-inducing icon, to join their battle! Can this duo outperform the super cozy Serta® Perfect Sleeper? (Spoiler alert: absolutely not) #macysparade
Nov 10, 2026 · Facebook
As seen on @jeopardy this week. 👀 You know this one! 🐑 💤
Nov 8, 2026 · Instagram
The reviews are IN… the Counting Sheep’s trash can because they are big mad! You’d be too if the xtra support and xtra comfort that people were getting from their Serta® Perfect Sleeper X™ made you redundant.
Nov 4, 2026 · Instagram
It’s giving too-good-to-be-true vibes. Save up to $900 on Serta® mattress + baselogic® adjustable sets this Black Friday. Better sleep is literally on sale. Shop now: http://spklr.io/6181EV0ud
Nov 3, 2026 · Facebook
Plot twist! Spending that Xtra time in bed might actually be the perfect way to maXimize your to-do list. · · · ⏰Changing the clocks could mess with your schedule. Especially if you’re not resting on a Serta® Perfect Sleeper X™. Designed with the Q4 Support System (for full body alignment) and Perfect Conform™ Memory Foam, so you get xtra support and xtra comfort, night after night.
Nov 1, 2026 · Instagram
Dressed like a Serta® Counting Sheep and eating too much candy? Sounds like a nightmare. Best thing to support a long night of frights is the Q4™ Support System and 5-zone comfort in a Serta® Perfect Sleeper®. Shop now through the link in our bio.
Oct 29, 2026 · Instagram
It’s your last chance to save up to $400 on select Serta® Perfect Sleeper® mattresses! Ends tonight! Shop now through the link in our bio.
Oct 27, 2026 · Instagram
Only a few days left to save up to $400 on select Serta® Perfect Sleeper® mattresses! Shop now through the link in our bio.
Oct 23, 2026 · Instagram
Cozy up with a brand new Serta® Perfect Sleeper® mattress and save up to $400 with our Fall Mattress Sale. Limited time only. Shop now through the link in our bio.
Oct 20, 2026 · Instagram
Swipe through some haiku about fall fun that’s actually uncomfortable for you. 🍁 But fret not, you’ve got a Serta® Perfect Sleeper®, which means you like your sleep a lot. After the game, relax on CoolFeel® Fabric, which helps regulate your temperature while you sleep. The pressure relief you feel from our Q4™ Support System and 5-zone comfort is truly a-maiz-ing. Shop now through the link in our bio.
Oct 12, 2026 · Instagram
#ad turns out, sometimes the best way to make a new house feel like home starts with the place you end every day. We’ve been sleeping on the Serta iSeries NXG mattress, and that instant pressure relief + comfort has felt like a long overdue exhale. There are a lot of things you can wait to upgrade. Sleep isn’t one of them. @serta #SertaPartner
Oct 8, 2026 · Instagram
This Counting Sheep ~mustache~ you a few questions but don’t worry – it’s nothing to feud over. When the categories are “relief from aches + back pain”, “even weight distribution”, and “cool, comfortable sleep”, the top answer is always the Q4™ Support System in a Serta® Perfect Sleeper®.
Oct 6, 2026 · Instagram