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Self Edge
selfedge.com ↗
BF2025
All brands on Black Friday

What did Self Edge do on Black Friday?

On November 28, 2025, Self Edge ran up to 15% off sitewide, via "Discount." Independently captured from selfedge.com — not aggregator copy.

The offer on the day

SELFEDGE.COM

Homepage · captured Nov 30, 2025

15% OFF

15%

Depth on the day

Depth on the day

15%

even · vs its active-promo avg

Vs discounters

-29 pts

▼ below avg · 44% among discounters

Headline offer
15% OFF
Mechanic
Discount
Scope
Sitewide
Where it ran
online, in-store, app
Eligible categories
Not specified
Shipping
—

What ran on each channel

1 channels

What Self Edge ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Self Edge homepage updates

Self Edge homepage updates capture

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Self Edge's competitive set

Benchmark on the same fields

Self Edge’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Self EdgeSelf Edge
15%
15%
2
This page
Blue Owl WorkshopBlue Owl Workshopblueowl.us
98
Open profile →
Standard & StrangeStandard & Strangestandardandstrange.com
96
BLUE IN GREEN SOHOBLUE IN GREEN SOHOblueingreensoho.com
95
Snake Oil ProvisionsSnake Oil Provisionssnakeoilprovisions.com
90
3sixteen3sixteen3sixteen.com
90
Open profile →
Rogue TerritoryRogue Territoryrogueterritory.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Self Edge on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Self Edge.

YearHeadline offerDepth
202515% OFF15%

What teams ask about Black Friday 2025

Answered from our data
Does Self Edge offer Black Friday discounts?
Yes — on November 28, 2025, Self Edge ran 15% OFF.
How deep was Self Edge's Black Friday discount?
Self Edge's peak Black Friday 2025 discount was 15%. — 29 points shallower than the average among brands that discounted that day.
What promotional mechanic did Self Edge use for Black Friday?
Self Edge ran Black Friday 2025 as "Discount."
Was Self Edge's Black Friday discount sitewide or limited to select items?
Self Edge's Black Friday 2025 discount was sitewide.
Is Self Edge's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Self Edge use for Black Friday?
Self Edge's Black Friday 2025 offer was eligible on: online, in-store, app.