Does Scheels offer Black Friday discounts?

Yes — on November 28, 2025, Scheels ran UP TO 50% OFF.

How deep was Scheels's Black Friday discount?

Scheels's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.

What promotional mechanic did Scheels use for Black Friday?

Scheels ran Black Friday 2025 as "Discount."

Was Scheels's Black Friday discount sitewide or limited to select items?

Scheels's Black Friday 2025 discount was on select items.

Is Scheels's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Scheels use for Black Friday?

Scheels's Black Friday 2025 offer was eligible on: online, app, in-store.

scheels.com ↗

BF2025

Full profile

All brands on Black Friday

What did Scheels do on Black Friday?

On November 28, 2025, Scheels ran up to 50% off on select items, via "Discount." Independently captured from scheels.com — not aggregator copy.

The offer on the day

SCHEELS.COM

Homepage · captured Nov 30, 2025

UP TO 50% OFF

50%

Depth on the day

50%

▲ +11.1 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer: UP TO 50% OFF
Mechanic: Discount
Scope: Select
Where it ran: online, app, in-store
Eligible categories: First Lite
Shipping: —

What ran on each channel

4 channels

What Scheels ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Scheels homepage updates

Scheels homepage updates capture

Captured Nov 30, 2025.

Scheels on email

Wrap Up the Favorites

Captured Nov 30, 2025.

Scheels on paid media

Wild Sports Authentic Cornhole Game

Captured Nov 29, 2025.

Scheels on social

Christmas season is here! You know what that means…time to breakout the classic Christmas favorites. Click the link in our bio to listen to our Christmas Spotify Playlist. 🎄 🎵

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Scheels's competitive set

Benchmark on the same fields

Scheels’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Scheels

39%

50%

This page

DICK'S Sporting Goodsdickssportinggoods.com

Bass Pro Shopsbasspro.com

Open profile →

Academy Sports + Outdoorsacademy.com

Cabela'scabelas.com

Sportsman's Warehousesportsmans.com

REIrei.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Scheels on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Scheels.

YearHeadline offerDepth

2025UP TO 50% OFF50%

What teams ask about Black Friday 2025

Answered from our data

Does Scheels offer Black Friday discounts?: Yes — on November 28, 2025, Scheels ran UP TO 50% OFF.
How deep was Scheels's Black Friday discount?: Scheels's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Scheels use for Black Friday?: Scheels ran Black Friday 2025 as "Discount."
Was Scheels's Black Friday discount sitewide or limited to select items?: Scheels's Black Friday 2025 discount was on select items.
Is Scheels's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Scheels use for Black Friday?: Scheels's Black Friday 2025 offer was eligible on: online, app, in-store.