What did Salt and Stone do on Black Friday?
On November 28, 2025, Salt and Stone ran up to 30% off sitewide, via "Discount." Independently captured from saltandstone.com — not aggregator copy.
The offer on the day
SALTANDSTONE.COM
Homepage · captured Nov 30, 2025
Up to 30% off
30%
Depth on the day
Depth on the day
30%
▲ +17.3 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- Up to 30% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Salt and Stone ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Salt and Stone homepage updates

Salt and Stone homepage updates capture
Captured Nov 30, 2025.
Salt and Stone on email

Cyber Monday starts now
Captured Nov 30, 2025.
Salt and Stone on paid media

20% Off Sitewide
Captured Nov 30, 2025.
Salt and Stone on social

Black Friday is ready to unwrap 🎁 Get 20% off every single thing, plus a free Santal Hand Cream on any $80+ order.
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Salt and Stone's competitive set
Benchmark on the same fieldsSalt and Stone’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Salt and Stone on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Salt and Stone.
What teams ask about Black Friday 2025
Answered from our data- Does Salt and Stone offer Black Friday discounts?
- Yes — on November 28, 2025, Salt and Stone ran Up to 30% off.
- How deep was Salt and Stone's Black Friday discount?
- Salt and Stone's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Salt and Stone use for Black Friday?
- Salt and Stone ran Black Friday 2025 as "Discount."
- Was Salt and Stone's Black Friday discount sitewide or limited to select items?
- Salt and Stone's Black Friday 2025 discount was sitewide.
- Is Salt and Stone's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Salt and Stone use for Black Friday?
- Salt and Stone's Black Friday 2025 offer was eligible on: online, app, in-store.