What did Ruffwear do on Black Friday?
On November 28, 2025, Ruffwear ran up to 25% off on select collections, via "Discount." Independently captured from ruffwear.com — not aggregator copy.
The offer on the day
RUFFWEAR.COM
Homepage · captured Nov 30, 2025
25% on Harnesses, Apparel, Boots, and Accessories
25%
Depth on the day
Depth on the day
25%
▲ +1.2 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% on Harnesses, Apparel, Boots, and Accessories
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, in-store
- Eligible categories
- Harnesses, Apparel, Boots, Accessories
- Shipping
- —
What ran on each channel
4 channelsWhat Ruffwear ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Ruffwear homepage updates
Ruffwear homepage updates capture
Captured Nov 30, 2025.
Ruffwear on email
25% OFF Sitewide ends TOMORROW
Captured Nov 30, 2025.
Ruffwear on paid media
Ruffwear on paid media capture
Captured Nov 29, 2025.
Ruffwear on social
As we enter this season of gratitude, we pause to honor the dogs who shaped not just our gear, but the very soul of Ruffwear. These incredible companions from Otis, Ruffwear’s first chief product tester, to Pancho, the 70lb lap dog and every dog in between who helped us envision a world where every dog is an explorer. They instilled in us the passion and purpose to create only the best. Thank you to our coworkers for sharing the dogs that taught us, inspired us, and made us truly understand the meaning of the word "adventure." These furry companions are dearly missed, but their legacy lives on in every product we create. 🐾💛 Share a photo & memory of your own below!
Captured Nov 26, 2025.
Wholesale and marketplace assets withheld
Ruffwear's competitive set
Benchmark on the same fieldsRuffwear’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Kurgokurgo.com
Wilderdogwilderdog.com
Mountainsmithmountainsmith.com
Sleepypodsleepypod.com
Atlas Pet Companyatlaspetcompany.com
Rex Specsrexspecs.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Ruffwear on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Ruffwear.
What teams ask about Black Friday 2025
Answered from our data- Does Ruffwear offer Black Friday discounts?
- Yes — on November 28, 2025, Ruffwear ran 25% on Harnesses, Apparel, Boots, and Accessories.
- How deep was Ruffwear's Black Friday discount?
- Ruffwear's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Ruffwear use for Black Friday?
- Ruffwear ran Black Friday 2025 as "Discount."
- Was Ruffwear's Black Friday discount sitewide or limited to select items?
- Ruffwear's Black Friday 2025 discount was on select collections.
- Is Ruffwear's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Ruffwear use for Black Friday?
- Ruffwear's Black Friday 2025 offer was eligible on: online, in-store.