Ruffwear’s marketing, tracked daily.
The latest creative Ruffwear puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Collars For Every Adventure
Sep 25, 2026

Social
InstagramDOG-FRIENDLY MAMMOTH ADVENTURE! 🚠 If you’re planning a trip to Mammoth Mountain in California with your dog(s) outside of ski season, we highly recommend adding a scenic gondola ride to your itinerary! Here are a few things to know: • Dogs ride FREE! 2026/27 Ikon Pass holders can ride the Scenic Gondola FREE. Tickets for everyone else can be purchased at the ticket window or online ahead of time, and prices vary. • Dogs are welcome on the gondola as long as they’re leashed and well behaved. We never adventure without our @ruffwear Front Range leashes, which have a traffic handle at the clip for quick restraint when we need it most. • The scenic ride takes about 10–15 minutes from Main Lodge to the 11,053-foot summit. • You can stop at the mid-station to stretch your legs, explore, and take in the views before continuing to the summit. • Dog access is seasonal. Dogs are only allowed on the gondola during summer and shoulder-season operations (save this post for your 2027 summer adventures if you can’t make it this year!). They’re prohibited when the gondola is running for special events, so always plan ahead. Dogs are also not allowed on the gondola during winter ski operations. One thing to keep in mind: temperatures and weather can change quickly at elevation. We brought along our @Ruffwear Timberline Fuse vests to keep the pups cozy. New to the Ruffwear line this year, they’re fleece vests with a built-in harness, making it easy to keep the dogs warm while still having a secure leash connection. No matter the season or the adventure, Ruffwear makes gear that helps keep our dogs comfortable, protected, and ready to explore with us. And this vest is PERFECT for any leashed or unleashed chilly-weather adventure. Save this one for your next dog-friendly Mammoth adventure, and head to the link in my bio to learn more about the new @ruffwear Timberline Fuse Vest! And if anyone wants hiking or backpacking recommendations in the area, let me know - I have a TON. #dogfriendlytravel #bordercollie #dogfriendly #roadtripwithdogs #dogmom
Sep 25, 2026
What we track on Ruffwear
ShopVision captures the public marketing we see from Ruffwear every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Ruffwear use?
All channelsSocial is Ruffwear's most-used channel. Jump to a channel below, or read straight down.
Ruffwear homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Ruffwear on email
43 capturedCadence
~4.2/ wk
Last 30 days
18
▲ 29%· vs prior 30d

Collars For Every Adventure
Sep 25, 2026

Collars Built to Last
Sep 23, 2026

Let’s All Doo Doo Our Part
Sep 20, 2026

Used Gear Ready For New Trails
Sep 18, 2026

Behind the Design: Fall/Winter '26 Collection
Sep 16, 2026

More Stoke. Less Spend.
Sep 13, 2026

The All NEW Lumenglow™ High-Vis Vest
Sep 11, 2026

Good. Better. Vest
Sep 9, 2026

Used Gear for New Adventures
Sep 7, 2026

Our Brightest Vest Yet 💡
Sep 6, 2026

For Dogs Who Don’t Do Indoor Wintering
Sep 4, 2026

Tell Us More About Your Dog, Get $5 Off
Sep 2, 2026
Promotional history, record by record
70 records · latest 3 shown67 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Ruffwear's competitive set
Benchmark on the same fieldsRuffwear’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
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Ruffwear on social
160 capturedCadence
~12/ wk
Last 30 days
50
Top platform
Facebook
DOG-FRIENDLY MAMMOTH ADVENTURE! 🚠 If you’re planning a trip to Mammoth Mountain in California with your dog(s) outside of ski season, we highly recommend adding a scenic gondola ride to your itinerary! Here are a few things to know: • Dogs ride FREE! 2026/27 Ikon Pass holders can ride the Scenic Gondola FREE. Tickets for everyone else can be purchased at the ticket window or online ahead of time, and prices vary. • Dogs are welcome on the gondola as long as they’re leashed and well behaved. We never adventure without our @ruffwear Front Range leashes, which have a traffic handle at the clip for quick restraint when we need it most. • The scenic ride takes about 10–15 minutes from Main Lodge to the 11,053-foot summit. • You can stop at the mid-station to stretch your legs, explore, and take in the views before continuing to the summit. • Dog access is seasonal. Dogs are only allowed on the gondola during summer and shoulder-season operations (save this post for your 2027 summer adventures if you can’t make it this year!). They’re prohibited when the gondola is running for special events, so always plan ahead. Dogs are also not allowed on the gondola during winter ski operations. One thing to keep in mind: temperatures and weather can change quickly at elevation. We brought along our @Ruffwear Timberline Fuse vests to keep the pups cozy. New to the Ruffwear line this year, they’re fleece vests with a built-in harness, making it easy to keep the dogs warm while still having a secure leash connection. No matter the season or the adventure, Ruffwear makes gear that helps keep our dogs comfortable, protected, and ready to explore with us. And this vest is PERFECT for any leashed or unleashed chilly-weather adventure. Save this one for your next dog-friendly Mammoth adventure, and head to the link in my bio to learn more about the new @ruffwear Timberline Fuse Vest! And if anyone wants hiking or backpacking recommendations in the area, let me know - I have a TON. #dogfriendlytravel #bordercollie #dogfriendly #roadtripwithdogs #dogmom
Sep 25, 2026 · Instagram
You, me, the dogs, and Alaska? Say less! 🎥: @adventuresofzorra
Sep 24, 2026 · Tiktok
Drop a comment or photo of your favorite kind of fall adventure + gear below!
Sep 23, 2026 · Tiktok
Come visit us at our retail store in Bend, OR 🛍️🐾 Fall is here and it’s time to pick out some chilly weather gear 🍂🍁❄️
Sep 22, 2026 · Tiktok
3 @ruffwear items that earned a spot in our camping setup👇🏼 🏕️ knot-a-hitch this ended up being our favorite dog gear item from the trip because it gave charli so much more freedom to roam around camp while still keeping her safely secured 🥣 packable food/water bowls we brought both the bivy + quencher bowls, and i love how lightweight and convenient they are for taking food + water on the go 🐾 dirtbag dog bed we’ve brought a bed for charli on camping trips in the past, but she refused to lay on it because she hated it so much😂 so it was a huge win that she actually loved this one and was using it on her own all week. (plus, it’s built for the outdoors + designed for easy cleanup!!) after a week of camping, these 3 definitely earned their place in our gear setup 🏕️🤎 comment 🐾 and i’ll send you the links to everything we used! #ruffwearpartner #dogcamping #campingwithdogs #adventuredog #doggear
Sep 21, 2026 · Instagram
Where are you and your trail buddy exploring this weekend? Tell us in the comments or drop a photo of your dog living their best life outdoors! 👇
Sep 18, 2026 · Tiktok
Donkeys, desert heat, and sniffing the flowers 🐾 🌸 AHS Trail Hero Brianna and her pup Summit recently hit the Two Trees Trail in Riverside, CA, where they shared the trail with a herd of wild donkeys! Brianna’s reminder for hiking with your dog: “Know your dog and hike at their pace. If they need one break—or several—take them. If your dog wants to stop and sniff the flowers, let them. It’s their hike, too.” Through our partnership with @Ruffwear, we’re mobilizing hundreds of volunteers to protect and steward the trails crisscrossing America. 👉 Head to the Link in Bio to read about Brianna and Summit’s day on the trail!
Sep 17, 2026 · Instagram
Oops, can’t take it down now. 😉 Nothing makes us happier than seeing your dogs outdoors enjoying themselves to the fullest ✨🫶🐾
Sep 16, 2026 · Tiktok
Miles, wags, and a mission that matters. 🐾 We had an incredible time this weekend at the 30th Annual Corrales Ditch Run! There is nothing we love more than seeing humans and dogs outdoors, especially when it’s to support an amazing cause. All proceeds from this weekend’s run benefit our friends at @davecookgivesback (supporting Search and Rescue teams with grants, training, and equipment).
Sep 15, 2026 · Instagram
The Lumenglow Vest = ultimate trail visibility, day or night. 🔦🐾🦺
Sep 14, 2026 · Tiktok
Notice a theme? Today is Hug Your Hound Day 🫶 and we’re planning to spend all day with our dogs. What about you? Drop a photo in the comments of you and your dog celebrating with a hug! 🫂🐾
Sep 13, 2026 · Facebook
Our incredible Ambassador, Bryce, and her dog have put together a list of their top favorite dog-friendly experiences! Have you and your pup visited any of these destinations? Video Credit: @laducb
Sep 10, 2026 · Facebook