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ROKA
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BF2025
All brands on Black Friday

What did ROKA do on Black Friday?

On November 28, 2025, ROKA ran up to 50% off sitewide, via "Discount." Independently captured from roka.com — not aggregator copy.

The offer on the day

ROKA.COM

Homepage · captured Nov 30, 2025

UP TO 50% OFF

50%

Depth on the day

Depth on the day

50%

▲ +18.9 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
UP TO 50% OFF
Mechanic
Discount
Scope
Sitewide
Where it ran
online, in-store, app
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What ROKA ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

ROKA homepage updates

ROKA homepage updates capture

Captured Nov 30, 2025.

ROKA on email

Time's almost up ⏰

Captured Nov 30, 2025.

ROKA on paid media

ROKA Bridger Snow Goggles with White + Blue Mirrors

Captured Nov 30, 2025.

ROKA on social

We carbed up over Thanksgiving, so now it’s time to put in the work. Our Black Friday Sale wraps up soon — don’t miss your shot to save on precision performance eyewear. The clock’s ticking. 🕶️: Hamilton

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

ROKA's competitive set

Benchmark on the same fields

ROKA’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
ROKAROKA
31%
50%
4
This page
Oakley®Oakley®oakley.com
98
Open profile →
SMITH OPTICSSMITH OPTICSsmithoptics.com
92
Open profile →
TYRTYRtyr.com
90
Rudy ProjectRudy Projectrudyprojectna.com
88
Zoot SportsZoot Sportszootsports.com
88
Tifosi OpticsTifosi Opticstifosioptics.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

ROKA on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured ROKA.

YearHeadline offerDepth
2025UP TO 50% OFF50%

What teams ask about Black Friday 2025

Answered from our data
Does ROKA offer Black Friday discounts?
Yes — on November 28, 2025, ROKA ran UP TO 50% OFF.
How deep was ROKA's Black Friday discount?
ROKA's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did ROKA use for Black Friday?
ROKA ran Black Friday 2025 as "Discount."
Was ROKA's Black Friday discount sitewide or limited to select items?
ROKA's Black Friday 2025 discount was sitewide.
Is ROKA's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did ROKA use for Black Friday?
ROKA's Black Friday 2025 offer was eligible on: online, in-store, app.