What did Ray-Ban do on Black Friday?
On November 28, 2025, Ray-Ban ran up to 30% off on select items, via "Discount." Independently captured from ray-ban.com — not aggregator copy.
The offer on the day
RAY-BAN.COM
Homepage · captured Nov 30, 2025
30% OFF
30%
Depth on the day
Depth on the day
30%
▼ -5.3 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% OFF
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online, app, in-store
- Eligible categories
- CUSTOM STYLES
- Shipping
- —
What ran on each channel
4 channelsWhat Ray-Ban ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Ray-Ban homepage updates
Ray-Ban homepage updates capture
Captured Nov 30, 2025.
Ray-Ban on email
Up to 50% Off This Week’s Hottest Styles
Captured Nov 30, 2025.
Ray-Ban on paid media
Luxottica Retail North America Inc.
Captured Nov 29, 2025.
Ray-Ban on social
Black Friday done right. Fill up your basket https://t.co/DK3YbkwfwL https://t.co/aDAwQG0Y4X
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Ray-Ban's competitive set
Benchmark on the same fieldsRay-Ban’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Randolphrandolphusa.com
AO Eyewear, Inc.aoeyewear.com
Serengeti Eyewearserengeti-eyewear.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Ray-Ban on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Ray-Ban.
What teams ask about Black Friday 2025
Answered from our data- Does Ray-Ban offer Black Friday discounts?
- Yes — on November 28, 2025, Ray-Ban ran 30% OFF.
- How deep was Ray-Ban's Black Friday discount?
- Ray-Ban's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Ray-Ban use for Black Friday?
- Ray-Ban ran Black Friday 2025 as "Discount."
- Was Ray-Ban's Black Friday discount sitewide or limited to select items?
- Ray-Ban's Black Friday 2025 discount was on select items.
- Is Ray-Ban's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Ray-Ban use for Black Friday?
- Ray-Ban's Black Friday 2025 offer was eligible on: online, app, in-store.