What did Ray-Ban do on Black Friday?
On November 28, 2025, Ray-Ban ran up to 50% off on select collections, via "Sale: Select Products." Independently captured from ray-ban.com — not aggregator copy.
The offer on the day
RAY-BAN.COM
Homepage · captured Nov 30, 2025
Up to 50% off on AI glasses
50%
Depth on the day
Depth on the day
50%
▲ +17.4 pts · vs its active-promo avg
Vs discounters
+7 pts
▲ above avg · 43% among discounters
- Headline offer
- Up to 50% off on AI glasses
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- AI glasses
- Shipping
- —
What ran on each channel
4 channelsWhat Ray-Ban ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Ray-Ban homepage updates
Ray-Ban homepage updates capture
Captured Nov 30, 2025.
Ray-Ban on email
Up to 50% Off This Week’s Hottest Styles
Captured Nov 30, 2025.
Ray-Ban on paid media
Luxottica Retail North America Inc.
Captured Nov 29, 2025.
Ray-Ban on social
Black Friday done right. Fill up your basket https://t.co/DK3YbkwfwL https://t.co/aDAwQG0Y4X
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Ray-Ban's competitive set
Benchmark on the same fieldsRay-Ban’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Randolphrandolphusa.com
AO Eyewear, Inc.aoeyewear.com
Serengeti Eyewearserengeti-eyewear.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Ray-Ban on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Ray-Ban.
What teams ask about Black Friday 2025
Answered from our data- Does Ray-Ban offer Black Friday discounts?
- Yes — on November 28, 2025, Ray-Ban ran Up to 50% off on AI glasses.
- How deep was Ray-Ban's Black Friday discount?
- Ray-Ban's peak Black Friday 2025 discount was 50%. — 7 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Ray-Ban use for Black Friday?
- Ray-Ban ran Black Friday 2025 as "Sale: Select Products."
- Was Ray-Ban's Black Friday discount sitewide or limited to select items?
- Ray-Ban's Black Friday 2025 discount was on select collections.
- Is Ray-Ban's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Ray-Ban use for Black Friday?
- The channels Ray-Ban's Black Friday offer ran on were not captured.