Does Purple offer Black Friday discounts?

Yes — on November 28, 2025, Purple ran Save 25%.

How deep was Purple's Black Friday discount?

Purple's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.

What promotional mechanic did Purple use for Black Friday?

Purple ran Black Friday 2025 as "Discount."

Was Purple's Black Friday discount sitewide or limited to select items?

Purple's Black Friday 2025 discount was on select items.

Is Purple's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Purple use for Black Friday?

Purple's Black Friday 2025 offer was eligible on: online, app, in-store.

purple.com ↗

BF2025

Full profile

All brands on Black Friday

What did Purple do on Black Friday?

On November 28, 2025, Purple ran up to 25% off on select items, via "Discount." Independently captured from purple.com — not aggregator copy.

The offer on the day

PURPLE.COM

Homepage · captured Nov 30, 2025

Save 25%

25%

Depth on the day

25%

▲ +9.6 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer: Save 25%
Mechanic: Discount
Scope: Select
Where it ran: online, app, in-store
Eligible categories: Grid pillows
Shipping: —

What ran on each channel

4 channels

What Purple ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Purple homepage updates

Purple homepage updates capture

Captured Nov 30, 2025.

Purple on email

Flash Sale ENDS TOMORROW

Captured Nov 30, 2025.

Purple on paid media

Purple Innovation, LLC.

Captured Nov 28, 2025.

Purple on social

It's the most comfortable time of the year. 🎄⁠⁣ ⁠⁣ Our Holiday Sale is live now at purple.com⁠⁣

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Purple's competitive set

Benchmark on the same fields

Purple’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Purple

15%

36%

This page

Helix Sleephelixsleep.com

Open profile →

Tempur-Pedictempurpedic.com

WinkBedswinkbeds.com

Leesaleesa.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Purple on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Purple.

YearHeadline offerDepth

2025Save 25%25%

What teams ask about Black Friday 2025

Answered from our data

Does Purple offer Black Friday discounts?: Yes — on November 28, 2025, Purple ran Save 25%.
How deep was Purple's Black Friday discount?: Purple's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did Purple use for Black Friday?: Purple ran Black Friday 2025 as "Discount."
Was Purple's Black Friday discount sitewide or limited to select items?: Purple's Black Friday 2025 discount was on select items.
Is Purple's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Purple use for Black Friday?: Purple's Black Friday 2025 offer was eligible on: online, app, in-store.