What did Phlur do on Black Friday?
On November 28, 2025, Phlur ran up to 20% off on select items, via "Discount." Independently captured from phlur.com — not aggregator copy.
The offer on the day
PHLUR.COM
Homepage · captured Nov 30, 2025
20% off
20%
Depth on the day
Depth on the day
20%
▲ +5.8 pts · vs its active-promo avg
Vs discounters
-24 pts
▼ below avg · 44% among discounters
- Headline offer
- 20% off
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online, in-store, app
- Eligible categories
- HOLIDAY COFFRET
- Shipping
- —
What ran on each channel
4 channelsWhat Phlur ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Phlur homepage updates
Phlur homepage updates capture
Captured Nov 30, 2025.
Phlur on email
Ends Soon: 20% Off Sitewide
Captured Nov 29, 2025.
Phlur on paid media
Vanilla Skin Body Mist
Captured Nov 29, 2025.
Phlur on social
Mix, match, and layer your winter fragrance wardrobe, and enjoy the option to add a giftable box for $5 with every trio you purchase, whether it’s for Eau De Parfums or Body Mists. #phlur #phlurfragrances
Captured Nov 29, 2025.
Wholesale and marketplace assets withheld
Phlur's competitive set
Benchmark on the same fieldsPhlur’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Ellis Brooklynellisbrooklyn.com
Boy Smellsboysmells.com
DedCooldedcool.com
Skylarskylar.com
Snifsnif.co
Henry Rosehenryrose.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Phlur on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Phlur.
What teams ask about Black Friday 2025
Answered from our data- Does Phlur offer Black Friday discounts?
- Yes — on November 28, 2025, Phlur ran 20% off.
- How deep was Phlur's Black Friday discount?
- Phlur's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Phlur use for Black Friday?
- Phlur ran Black Friday 2025 as "Discount."
- Was Phlur's Black Friday discount sitewide or limited to select items?
- Phlur's Black Friday 2025 discount was on select items.
- Is Phlur's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Phlur use for Black Friday?
- Phlur's Black Friday 2025 offer was eligible on: online, in-store, app.