Phlur’s marketing, tracked daily.
The latest creative Phlur puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026
Email
A New Eau de Parfum Is Almost Here
Aug 9, 2026

Paid media
MetaAug 5, 2026

Social
InstagramThe journey to @sephora. Sign up for the waitlist at the link in bio. August 10 @sephora early app access August 11 phlur.com @sephora sephora at @kohls @sephoramx @sephoracanada August 3 online at @sephoramiddleeast August 6 @spacenk September 28 @sephorafrance September 29 @meccabeauty Early October Sephora EU @sephorauk @sephoraitalia @sephora_spain #phlur #phlurfragrances #wearwhatstrue The miles. The music. The golden light. Vanilla Canyon bottles that feeling. Soulful. Free. Limitless.
Aug 8, 2026
What we track on Phlur
ShopVision captures the public marketing we see from Phlur every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Phlur use?
All channelsPaid media is Phlur's most-used channel. Jump to a channel below, or read straight down.
Phlur homepage updates
84 capturedPhlur on email
45 captured
A New Eau de Parfum Is Almost Here
Aug 9, 2026

Powerfully Petite
Aug 8, 2026

It’s Still Travel Season
Aug 6, 2026

Basically Dessert
Aug 4, 2026

You Made Them Icons
Aug 3, 2026

Deodorant For Every Mood
Aug 1, 2026

Summer’s Favorites
Jul 30, 2026

How To Glow
Jul 28, 2026

The Vanilla Skin Ritual
Jul 25, 2026

Try Our Next Scent First
Jul 23, 2026

Pack Lightly, Save $10
Jul 21, 2026

Selling Fast — Up to 40% Off
Jul 20, 2026
Phlur on paid media
317 capturedPromotional history, record by record
579 records · latest 5 shown574 more offers sit before Aug 8, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Phlur's competitive set
Benchmark on the same fieldsPhlur’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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Phlur on social
56 capturedThe journey to @sephora. Sign up for the waitlist at the link in bio. August 10 @sephora early app access August 11 phlur.com @sephora sephora at @kohls @sephoramx @sephoracanada August 3 online at @sephoramiddleeast August 6 @spacenk September 28 @sephorafrance September 29 @meccabeauty Early October Sephora EU @sephorauk @sephoraitalia @sephora_spain #phlur #phlurfragrances #wearwhatstrue The miles. The music. The golden light. Vanilla Canyon bottles that feeling. Soulful. Free. Limitless.
Aug 8, 2026 · Instagram
A film inspired by our newest hit, Vanilla Canyon. Sign up for the waitlist at the link in bio to join the ride. August 10 @sephora early app access August 11 phlur.com @sephora sephora at @kohls @sephoramx @sephoracanada August 3 online at @sephoramiddleeast August 4 @spacenk Coming soon Sephora EU @sephorauk @sephorafrance @sephoraitalia @sephora_spain September 29 @meccabeauty #phlur #phlurfragrances #wearwhatstrue Made for those who always choose the scenic route. For the moments between here and wherever’s next. A warm vanilla rooted in oak. Textured. Soulful. Where the road feels endless. Be limitless.
Aug 6, 2026 · Instagram
A vanilla that’s warm, textured and rooted in possibility. Wild honey. Sign up for the waitlist at the link in bio to join the ride. August 10 @sephora early app access August 11 phlur.com @sephora sephora at @kohls @sephoramx @sephoracanada August 3 online at @sephoramiddleeast August 4 @spacenk Coming soon Sephora EU @sephorauk @sephorafrance @sephoraitalia @sephora_spain September 29 @meccabeauty #phlur #phlurfragrances #wearwhatstrue Madagascar vanilla and patchouli. Velvet plum. Oak. Which notes are you most excited to experience?
Aug 4, 2026 · Instagram
Your newest road trip companion. Vanilla Canyon is a soulful, yet sweet, take on vanilla. Wild honey, jasmine petals and oak create warmth that lingers like the last light before sunset. Sign up for the waitlist at the link in bio. August 10 @sephora early app access August 11 phlur.com @sephora sephora at @kohls @sephoramx @sephoracanada August 3 online at @sephoramiddleeast August 6 @spacenk September 28 @sephorafrance September 29 @meccabeauty Early October Sephora EU @sephorauk @sephoraitalia @sephora_spain #phlur #phlurfragrances #wearwhatstrue
Aug 3, 2026 · Instagram
Take the long way home. Sign up for the waitlist at the link in bio. August 10 @sephora early app access August 11 phlur.com @sephora sephora at @kohls @sephoramx @sephoracanada August 3 online at @sephoramiddleeast August 4 @spacenk Coming soon Sephora EU @sephorauk @sephorafrance @sephoraitalia @sephora_spain September 29 @meccabeauty #phlur #phlurfragrances #wearwhatstrue Inspired by the feeling of limitlessness, Vanilla Canyon captures the moment the world opens up around you and anything feels possible. Grounded in oak and layered with wild honey, velvet plum, patchouli and Madagascar vanilla. Vanilla Canyon is warm, textured and anything but expected. When do you feel the most free?
Aug 2, 2026 · Instagram
Meet Vanilla Canyon. A soulful take on vanilla inspired by the feeling of limitlessness. Woody. Warm. Wild. Sign up for the waitlist at the link in bio. August 10 @sephora early app access August 11 phlur.com @sephora sephora at @kohls @sephoramx @sephoracanada August 3 online at @sephoramiddleeast August 4 @spacenk Coming soon Sephora EU @sephorauk @sephorafrance @sephoraitalia @sephora_spain September 29 @meccabeauty #phlur #phlurfragrances #wearwhatstrue
Aug 1, 2026 · Instagram
Take the long way home. Two days until the reveal. Share your dream road trip below for a chance to get a full-size of our newest launch and sign up for the @sephora waitlist at the link in bio. You must be 18+ and live in the US to enter. Giveaway ends August 3, 2026 at 12:00pm PT, and the winner will be notified via Instagram DM. #phlur #phlurfragrances #wearwhatstrue
Jul 30, 2026 · Instagram
Some places change you. Some scents do too. See you in the canyon. Revealing 8/1. #phlur #phlurfragrances #wearwhatstrue
Jul 29, 2026 · Instagram
Our next obsession is almost here. One hint: It smells like the soundtrack to the moments that make you feel alive. Guess the scent below. #phlur #phlurfragrances #wearwhatstrue
Jul 28, 2026 · Instagram
Stand out in a crowd with Vanilla Skin, a vanilla that balances comforting sweetness with an unexpected, creamy heat. Available in three different sizes, 9.5mL, 50mL and 100mL. Shop now @Sephora #phlur #phlurfragrances #wearwhatstrue
Jul 27, 2026 · Instagram
An iconic rapid-fire Q&A with @chrisellelim and @sunisalee. The little things say the most. They’re the details that shape who we are, define our style, and tell a story. Fragrance is one of them. Which iconic fragrance are you today? #phlur #phlurfragrances #wearwhatstrue #sunilee
Jul 25, 2026 · Instagram
Drenched in Vanilla Skin, head to toe. Our captivating vanilla comes in four forms: Eau de Parfum, Hair and Body Mist, Body Oil, and Deodorant. Layer for an all-day-scent or use one for a touch of sweetness. All available at @sephora now #phlur #phlurfragrances #wearwhatstrue
Jul 23, 2026 · Instagram