Does Paula's Choice offer Black Friday discounts?

Yes — on November 28, 2025, Paula's Choice ran 30% Off & Free Shipping.

How deep was Paula's Choice's Black Friday discount?

Paula's Choice's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.

What promotional mechanic did Paula's Choice use for Black Friday?

Paula's Choice ran Black Friday 2025 as "Discount."

Was Paula's Choice's Black Friday discount sitewide or limited to select items?

Paula's Choice's Black Friday 2025 discount was sitewide.

Is Paula's Choice's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Paula's Choice use for Black Friday?

Paula's Choice's Black Friday 2025 offer was eligible on: online, app, in-store.

paulaschoice.com ↗

BF2025

Full profile

All brands on Black Friday

What did Paula's Choice do on Black Friday?

On November 28, 2025, Paula's Choice ran up to 30% off sitewide, via "Discount." Independently captured from paulaschoice.com — not aggregator copy.

The offer on the day

PAULASCHOICE.COM

Homepage · captured Nov 30, 2025

30% Off & Free Shipping

30%

Depth on the day

30%

▲ +6.8 pts · vs its active-promo avg

Vs discounters

-14 pts

▼ below avg · 44% among discounters

Headline offer: 30% Off & Free Shipping
Mechanic: Discount
Scope: Sitewide
Where it ran: online, app, in-store
Eligible categories: Not specified
Shipping: —

What ran on each channel

3 channels

What Paula's Choice ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Paula's Choice homepage updates

Paula's Choice homepage updates capture

Captured Nov 30, 2025.

Paula's Choice on paid media

Paula's Choice, Inc.

Captured Nov 30, 2025.

Paula's Choice on social

Dry, flaky, winter skin hates to see these ingredients coming… 😏

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Paula's Choice's competitive set

Benchmark on the same fields

Paula's Choice’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Paula's Choice

23%

30%

This page

The Ordinarytheordinary.com

Open profile →

SkinCeuticalsskinceuticals.com

www.skinceuticals.sgskinceuticals.sg

Open profile →

Naturiumnaturium.com

Open profile →

The INKEY Listtheinkeylist.com

SkinMedica Inc., An Allergan Companyskinmedica.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Paula's Choice on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Paula's Choice.

YearHeadline offerDepth

202530% Off & Free Shipping30%

What teams ask about Black Friday 2025

Answered from our data

Does Paula's Choice offer Black Friday discounts?: Yes — on November 28, 2025, Paula's Choice ran 30% Off & Free Shipping.
How deep was Paula's Choice's Black Friday discount?: Paula's Choice's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
What promotional mechanic did Paula's Choice use for Black Friday?: Paula's Choice ran Black Friday 2025 as "Discount."
Was Paula's Choice's Black Friday discount sitewide or limited to select items?: Paula's Choice's Black Friday 2025 discount was sitewide.
Is Paula's Choice's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Paula's Choice use for Black Friday?: Paula's Choice's Black Friday 2025 offer was eligible on: online, app, in-store.