What did Parachute do on Black Friday?
On November 28, 2025, Parachute ran up to 70% off sitewide, via "Discount." Independently captured from parachutehome.com — not aggregator copy.
The offer on the day
PARACHUTEHOME.COM
Homepage · captured Nov 30, 2025
25% off everything and up to 70% off sale
70%
Depth on the day
Depth on the day
70%
▲ +37.9 pts · vs its active-promo avg
Vs discounters
+26 pts
▲ above avg · 44% among discounters
- Headline offer
- 25% off everything and up to 70% off sale
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Parachute ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Parachute homepage updates
Parachute homepage updates capture
Captured Nov 30, 2025.
Parachute on email
Psst…Sale Ends Tomorrow
Captured Nov 30, 2025.
Parachute on paid media
Parachute on paid media capture
Captured Nov 30, 2025.
Parachute on social
Can you solve to find out today’s Deal of the Day? Hint: You’ll save big on one of our best sellers ✨ P.S. 25% off everything and up to 70% off sale ends tomorrow.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Parachute's competitive set
Benchmark on the same fieldsParachute’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Coyuchicoyuchi.com
Frettefrette.com
Matteomatteola.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Parachute on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Parachute.
What teams ask about Black Friday 2025
Answered from our data- Does Parachute offer Black Friday discounts?
- Yes — on November 28, 2025, Parachute ran 25% off everything and up to 70% off sale.
- How deep was Parachute's Black Friday discount?
- Parachute's peak Black Friday 2025 discount was 70%. — 26 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Parachute use for Black Friday?
- Parachute ran Black Friday 2025 as "Discount."
- Was Parachute's Black Friday discount sitewide or limited to select items?
- Parachute's Black Friday 2025 discount was sitewide.
- Is Parachute's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Parachute use for Black Friday?
- Parachute's Black Friday 2025 offer was eligible on: online, app, in-store.