Parachute’s marketing, tracked daily.
The latest creative Parachute puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Parachute
ShopVision captures the public marketing we see from Parachute every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Parachute use?
All channelsPaid media is Parachute's most-used channel. Jump to a channel below, or read straight down.
Parachute homepage updates
171 capturedCadence
~14/ wk
Last 30 days
58
Parachute on email
76 capturedCadence
~6.1/ wk
Last 30 days
26
▲ 13%· vs prior 30d

New Throws
Sep 24, 2026

Going, going, gone...
Sep 23, 2026

One easy layer
Sep 20, 2026

A very easy before & after
Sep 19, 2026

THE ICONIC PUFF
Sep 15, 2026

The Future of Bedding is Here
Sep 14, 2026

Are you down?
Sep 13, 2026

New for fall
Sep 12, 2026

The print that sold out
Sep 11, 2026

Final Hours.
Sep 8, 2026

Long Weekend. Better Bed.
Sep 7, 2026

Bundle and save up to 20%
Sep 6, 2026
Parachute on paid media
400 capturedCadence
~50/ wk
Last 30 days
213
Top platform
Meta
Promotional history, record by record
203 records · latest 3 shown200 more offers sit before Sep 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Parachute's competitive set
Benchmark on the same fieldsParachute’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Parachute on social
134 capturedCadence
~4.2/ wk
Last 30 days
18
▼ 53%· vs prior 30d
Top platform
Pinterest
Less time spent making your bed means more time doing what you love. Like getting lost in a good book, learning a little French, and savoring the slow moments.
Sep 25, 2026 · Instagram
The print that sold out is so back. Inspired by a vintage fabric find, these sheets are printed then overdue for a softened, lived-in feel. Bring the Overdyed Vintage Print home.
Sep 23, 2026 · Facebook
See how your favorite towels come to life. Our Mosaic towels are handcrafted in Turkey with organic cotton. #bathroommakeover #organictowels #parachutehome #weaving #satisfyingasmr
Sep 21, 2026 · Tiktok
Meet the pieces our team sleeps on, lives in, and recommends on repeat. Yes, we’re naming names.
Sep 18, 2026 · Facebook
The Relaxed Cotton Comforter: For the perfectly imperfect. Soft, textural and better with a little life in it. The Field Stripe Comforter: For making a statement without making an effort. Oversized stripes do the styling for you. The Organic Cotton Puff Comforter: For staying a while. Plush, pillowy and particularly good for doing absolutely nothing. The Cotton Drift Comforter: For keeping things light. Easy comfort with an effortless point of view.
Sep 15, 2026 · Facebook
Years in the making. Bed made in seconds. We obsessed over every detail so you don’t have to.
Sep 14, 2026 · Facebook
See how your favorite towels come to life. Our Mosaic towels are handcrafted in Turkey with organic cotton.
Sep 12, 2026 · Facebook
Joy invited us into her space to share how she creates a sense of calm at home, with soft layers of Vintage Line Stripes in Dusk setting the tone.
Sep 9, 2026 · Instagram
If you need us, we’ll be enjoying our white bedding all year round
Sep 8, 2026 · Instagram
We want it all. Good thing it’s all on sale. Save up to 20% sitewide right now.
Sep 5, 2026 · Facebook
Consider this your sign to treat yourself. Our Labor Day Sale is here, get up to 20% off before it’s gone. #beddingrefresh #latteart #labordaysale #parachutehome #bedroomdecor
Sep 3, 2026 · Tiktok
Getting dressed is overrated. Good thing our Cloud Cotton Robe just landed in new colors.
Sep 2, 2026 · Facebook