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Pampers
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BF2025
All brands on Black Friday

What did Pampers do on Black Friday?

On November 28, 2025, Pampers ran up to 20% off on select collections, via "Sale: Select Products." Independently captured from pampers.com — not aggregator copy.

The offer on the day

PAMPERS.COM

Homepage · captured Nov 30, 2025

20% off on Sleep with code PAMPERS20

20%

Depth on the day

Depth on the day

20%

—

Vs discounters

-23 pts

▼ below avg · 43% among discounters

Headline offer
20% off on Sleep with code PAMPERS20
Mechanic
Sale: Select Products
Scope
Collection
Where it ran
—
Eligible categories
Sleep
Shipping
—

What ran on each channel

3 channels

What Pampers ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Pampers homepage updates

Pampers homepage updates capture

Captured Nov 30, 2025.

Pampers on paid media

Pampers on paid media capture

Captured Nov 26, 2025.

Pampers on social

Drop your answer below! We’re so grateful for all of you 🫶 #Pampers #Thanksgiving

Captured Nov 26, 2025.

Wholesale and marketplace assets withheld

Pampers's competitive set

Benchmark on the same fields

Pampers’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
PampersPampers
—
—
3
This page
HuggiesHuggieshuggies.com
100
Open profile →
Honest Coffee RoastersHonest Coffee Roastershonest.coffee
90
The Honest CompanyThe Honest Companyhonest.com
90
Open profile →
Hello BelloHello Bellohellobello.com
88
CoterieCoteriecoterie.com
85
Open profile →
Costco PhotoCostco Photocostco.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Pampers on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Pampers.

YearHeadline offerDepth
202520% off on Sleep with code PAMPERS2020%

What teams ask about Black Friday 2025

Answered from our data
Does Pampers offer Black Friday discounts?
Yes — on November 28, 2025, Pampers ran 20% off on Sleep with code PAMPERS20.
How deep was Pampers's Black Friday discount?
Pampers's peak Black Friday 2025 discount was 20%. — 23 points shallower than the average among brands that discounted that day.
What promotional mechanic did Pampers use for Black Friday?
Pampers ran Black Friday 2025 as "Sale: Select Products."
Was Pampers's Black Friday discount sitewide or limited to select items?
Pampers's Black Friday 2025 discount was on select collections.
Is Pampers's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Pampers use for Black Friday?
The channels Pampers's Black Friday offer ran on were not captured.