Coterie’s marketing, tracked daily.
The latest creative Coterie puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
What we track on Coterie
ShopVision captures the public marketing we see from Coterie every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Coterie use?
All channelsPaid media is Coterie's most-used channel. Jump to a channel below, or read straight down.
Coterie homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Coterie on email
51 capturedCadence
~5.4/ wk
Last 30 days
23
▲ 53%· vs prior 30d
End midnight diaper runs
Sep 25, 2026
Mom’s beauty routine: Garbo Zhu
Sep 24, 2026
People have been talking
Sep 21, 2026
Noticed you, noticing us
Sep 18, 2026
This hasn’t happened in almost a decade
Sep 17, 2026
1 year of diapers for 50 families
Sep 15, 2026
No more late-night changes, please
Sep 13, 2026
Do you really need to change a diaper every 2 hours?
Sep 11, 2026
Made for delicate baby skin
Sep 10, 2026
Something new and fun(d) for the moms
Sep 9, 2026
A special discount code for you
Sep 8, 2026
Meet The Wipe
Sep 7, 2026
Coterie on paid media
200 capturedCadence
~0.2/ wk
Last 30 days
1
Top platform
Promotional history, record by record
103 records · latest 3 shown100 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Coterie's competitive set
Benchmark on the same fieldsCoterie’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Parasol Coparasolco.com
DYPERdyper.com
HealthyBabyhealthybaby.com
Honest Coffee Roastershonest.coffee
Kudosmykudos.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Coterie on social
66 capturedCadence
~5.8/ wk
Last 30 days
25
▲ 25%· vs prior 30d
Top platform
Instagram
Hot moms and cute bebes love Bun Balm @coterie#coteriepartner
Sep 25, 2026 · Instagram
We’ve come across a lot of interesting ways you’ve been pronouncing and spelling coterie lately, so say it with us: coh-tur-ee. While we’re at it, do you know what “coterie” means? A coterie is defined as a close group of people who share the same interests and tastes—so our brand name choice was very intentional. We’re passionate about making parents lives easier and we couldn’t do it without you all. Thanks for being part of our Coterie 💙
Sep 24, 2026 · Tiktok
So much of the newborn phase is figuring things out as you go. @coterie was one decision I never second guessed #coteriepartner
Sep 22, 2026 · Instagram
In celebration of Bun Balm’s Big @allure Best of Beauty win, we’re putting Bun Balm everywhere—including into the hands of 15 lucky parents. For a chance to get one, just like this post, tag a friend in the comments, and be sure you’re following @coterie 🙂 So if you haven’t yet considered using your baby’s diaper balm on your own cheeks, now’s the time to do as @allure’s editors say—“slather on the balm, and the rest is history.” Ends 9/23/26 at 11:59 pm ET. No purchase necessary. US 18+ (excl. RI & PR). Void where prohibited. 15 winners chosen at random & notified via DM. Not sponsored by TikTok. Full rules: link in bio.
Sep 21, 2026 · Tiktok
We’d like to draw your attention to an important declaration of business 📄
Sep 20, 2026 · Tiktok
The skincare aficionados on our team have been using our diaper + dry skin ointment beyond their babies’ changes. Swipe through for the tips you didn’t know you needed ✍️ #sensitiveskin #hacks #skincare
Sep 18, 2026 · Tiktok
It’s been almost a decade since this has happened to a baby product. Bun Balm is an @Allure BEST OF BEAUTY WINNER!!! Literally only a handful of baby products have ever been given what’s widely considered grown-up beauty’s highest honor—there was a baby shampoo in 1996, baby lotion in 2010, baby cleansing wipes in 2017, and now… While we’ve always known our diaper + dry skin ointment is special, Allure’s beauty editors—who’ve tried everything and aren’t easily impressed—have confirmed that the best of beauty is in the baby aisle 🏆 #bestofbeauty #sensitiveskin
Sep 17, 2026 · Tiktok
For the 3rd year in a row, we’ve joined forces with @goodplusfdn to provide 50 families in their network with a consistent supply of diapers. Swipe through to hear from past years’ parents on how these diapers really did change things for them 💙 And if you’d like to get involved, join our team in supporting @goodplusfdn however you can—whether you have essentials you no longer need or want to donate online (tap the link in bio)!
Sep 15, 2026 · Instagram
The text you actually want to send vs. the one you end up sending. Loneliness in new motherhood is normal, common, and still somehow the hardest thing to admit out loud. The Village Fund exists so "where tf do I start" has an actual answer, applications open now. You bring the village, Peanut and Coterie will fund it - head to the Peanut App to apply now.
Sep 14, 2026 · Instagram
Our pull-on style training underwear is perfect for late-stage potty training and beyond 🪐 With up to 18 oz. liquid capacity (based on testing of size 3T/4T) it’s ideal for bigger toddlers with bigger bladders: 🪐 The patent-pending core is specifically built to absorb a lot of liquid, all at once, really fast—great for day + overnights 🪐 If you’re hearing “I do it myself” a lot, they’ll appreciate being able to pull them up + down independently 🪐 The ultra-soft, stretchy 360° waistband offers a sensory-friendly, comfy, well-protected fit for all shapes of toddlers 🪐 When needed, tearable side seams offer quick, easy removal 🪐 Made with Total Chlorine Free (TCF) pulp; dermatologist tested, hypoallergenic, and certified to OEKO-TEX® STANDARD 100 as safe from 1000+ potentially harmful chemicals #toddler #pottytrainning
Sep 12, 2026 · Tiktok
When Peanut and Coterie asked me to support the Village Fund, I said yes, because I know exactly what it’s like to have three mom friends, one group chat, and still not see any of them for months. Not because anyone did anything wrong. Life with a baby just eats every plan you make. The Village Fund is the first of its kind and I’m so thrilled to help ensure as many moms as possible know this is available to them. You pitch an idea, coffee morning, run club, clothing swap, whatever gets you and your people in a room, and if it’s picked, they fund it. Applications are open now. If you’ve been meaning to plan something for months, this is your sign 🤝
Sep 10, 2026 · Instagram
It’s time to build your village 🤍 You bring the village, we'll fund it - head to our stories or the Peanut App to apply now.
Sep 9, 2026 · Instagram