Coterie’s marketing, tracked daily.
The latest creative Coterie puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 12, 2026
Email
Made for delicate baby skin
Aug 11, 2026

Paid media
MetaCoterie Baby
Jun 28, 2026

Social
InstagramWe love seeing The 360º become a potty training essential for our community 💙 Our pull-on style training underwear was designed for growing toddlers with bigger bladders: 🪐Patent-pending core built to absorb a lot of liquid quickly, so it’s great for day + overnights 🪐Soft, stretchy waistband offers a comfy, well-protected fit 🪐Kids can pull them on + off on their own 🪐When needed, tearable side seams offer easy removal 🪐Dermatologist tested, hypoallergenic, made with Total Chlorine Free (TCF) pulp; with no added fragrance, lotions, or latex
Aug 12, 2026
What we track on Coterie
ShopVision captures the public marketing we see from Coterie every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 12, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Coterie use?
All channelsPaid media is Coterie's most-used channel. Jump to a channel below, or read straight down.
Coterie homepage updates
88 capturedCoterie on email
37 captured
Made for delicate baby skin
Aug 11, 2026

Free the pee: swim diaper 101
Aug 6, 2026

Meet The Wipe
Aug 5, 2026

Itsy bitsy teeny weeny skincare
Aug 4, 2026

A special discount code for you
Aug 3, 2026

Noticed you, noticing us
Aug 1, 2026

What actually goes into our diapers?
Jul 30, 2026

People have been talking
Jul 25, 2026

Perelel x Coterie is here!
Jul 21, 2026

Open for an extra 10% off
Jul 20, 2026

Instructions for your convenience
Jul 17, 2026

Our fave kid-friendly places in Austin
Jul 15, 2026
Coterie on paid media
361 capturedPromotional history, record by record
126 records · latest 5 shown121 more offers sit before Aug 8, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Coterie's competitive set
Benchmark on the same fieldsCoterie’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
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Coterie on social
75 capturedWe love seeing The 360º become a potty training essential for our community 💙 Our pull-on style training underwear was designed for growing toddlers with bigger bladders: 🪐Patent-pending core built to absorb a lot of liquid quickly, so it’s great for day + overnights 🪐Soft, stretchy waistband offers a comfy, well-protected fit 🪐Kids can pull them on + off on their own 🪐When needed, tearable side seams offer easy removal 🪐Dermatologist tested, hypoallergenic, made with Total Chlorine Free (TCF) pulp; with no added fragrance, lotions, or latex
Aug 12, 2026 · Instagram
Introducing Perelel Paths, a new video series about the demanding, joyful, surprising and sometimes chaotic, realities of leading a family and a business at the same time. Co-founder and CEO Victoria Thain Gioia @vat26, sits down with the women leaders she’s most inspired by to help those of us navigating these dual paths feel a little less alone. First up: Jess Jacobs, CEO of @coterie and soon-to-be mother of three, on building a company, raising a family, and everything in between. Follow along for new episodes now live on YouTube. Link in bio.
Aug 11, 2026 · Instagram
What’s on your syllabus? 🌞
Aug 10, 2026 · Tiktok
If you need us, we’ll be at the beach 🏖️😎
Aug 7, 2026 · Tiktok
Solidarity if you’re pregnant rn #pregnant #summerbaby #pregnancy
Aug 5, 2026 · Tiktok
#postpartum #newmom
Aug 4, 2026 · Tiktok
Illustrations by @NOUN NEW YORK
Aug 3, 2026 · Tiktok
You complain about feeling sick and tired, then feel guilty for complaining. You excitedly search your baby’s star sign, then spiral that it’s not perfectly compatible with yours. You don’t want any part of bounce-back culture, but want to feel at home in your body again. It’s normal to love the process while also hating it. We have a lot of expecting parents in our community, so we’d love if you could leave them some encouragement in the comments 💙 #pregnant #pregnancy #pregnanttiktok #expectingmom
Jul 27, 2026 · Tiktok
Unexpected ways we’ve used our products this summer that are too good not to share 💡 drop some more ideas or tag a fellow resourceful parent in the comments #babytok #toddlerlife
Jul 24, 2026 · Tiktok
Introducing the @Perelel x Coterie 4th Trimester Bundle ✨ The first few months after birth are a time of incredible transformation for mom and baby. This gift-ready, limited-edition bundle has all the essentials to help support you both during those tender early days: ⭐ Perelel’s Mom Multi Support Pack daily vitamin routine, in a bundle-exclusive color ⭐ Perelel’s Cellular Hydration powder to deliver full-body nourishment ⭐ Coterie’s Diaper—ultra-soft and highly absorbent for day + night comfort (in size 1) ⭐ Coterie’s Wipe made with 99% purified water + 5 clean ingredients ⭐ Coterie’s Bun Balm is a petrolatum-free, do-it-all salve for baby-soft buns ‘n rolls ⭐️ @Bink Made’s Mama Water Bottle with AM/PM markings to help you stay hydrated + custom embossing Have an expecting or new mom in your life? This makes the perfect postpartum gift. Shop exclusively on perelelhealth.com, for a very limited time 💙
Jul 22, 2026 · Tiktok
Introducing the Perelel x Coterie 4th Trimester Bundle ✨ The first few months after birth are a time of incredible transformation for mom and baby. This gift-ready, limited-edition bundle has all the essentials to help support you both during those tender early days: ⭐@perelelhealth’s Mom Multi Support Pack daily vitamin routine, in a bundle-exclusive color ⭐@perelelhealth’s Cellular Hydration powder to deliver full-body nourishment ⭐@coterie’s Diaper—ultra-soft and highly absorbent for day + night comfort (in size 1) ⭐@coterie’s Wipe made with 99% purified water + 5 clean ingredients ⭐@coterie’s Bun Balm is a petrolatum-free, do-it-all salve for baby-soft buns ‘n rolls ⭐@binkmade’s Mama Water Bottle with AM/PM markings to help you stay hydrated + custom embossing Have an expecting or new mom in your life? This makes the perfect postpartum gift. Shop exclusively on perelelhealth.com, for a very limited time, at the link in bio 💙 @puthbrooke thank you for sharing your postpartum world with us 🫂
Jul 21, 2026 · Instagram
For mom, for baby, for every change during the 4th trimester 💙 Something special drops tomorrow 💙
Jul 20, 2026 · Instagram