Coterie’s marketing, tracked daily.
The latest creative Coterie puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
Open for an extra 10% off
Nov 10, 2026
Paid media
MetaGet The Award-Winning Diaper
Nov 10, 2026
Social
InstagramWatch what @maxhoma does next… because there’s no place like the back nine to learn about “gendered cognitive stickiness” (a sociological concept to describe how the parental mental load has historically “stuck” to mothers).
Nov 6, 2026
What we track on Coterie
ShopVision captures the public marketing we see from Coterie every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Coterie use?
All channelsPaid media is Coterie's most-used channel. Jump to a channel below, or read straight down.
Coterie homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Coterie on email
62 capturedCadence
~5.1/ wk
Last 30 days
22
▲ 5%· vs prior 30d
Open for an extra 10% off
Nov 10, 2026
All the small things
Nov 9, 2026
Meet The Wipe
Nov 7, 2026
Itsy bitsy teeny weeny skincare
Nov 6, 2026
Leave this mental load convo to the dads
Nov 5, 2026
A special discount code for you
Nov 4, 2026
Parents are doing our job for us
Nov 3, 2026
Instructions for your convenience
Nov 2, 2026
Meet The Wipe
Nov 1, 2026
A special discount code for you
Oct 29, 2026
Noticed you, noticing us
Oct 26, 2026
End midnight diaper runs
Oct 25, 2026
Coterie on paid media
400 capturedCadence
~7.9/ wk
Last 30 days
34
Top platform
Meta
Get The Award-Winning Diaper
Nov 10, 2026 · Meta
Get The Award-Winning Diaper
Nov 5, 2026 · Meta
Get The Award-Winning Diaper
Nov 3, 2026 · Meta
Get The Award-Winning Diaper
Oct 27, 2026 · Meta
Get The Award-Winning Diaper
Oct 22, 2026 · Meta
Get The Award-Winning Diaper
Oct 20, 2026 · Meta
Get The Award-Winning Diaper
Oct 13, 2026 · Meta
Get The Award-Winning Diaper
Oct 9, 2026 · Meta
Get The Award-Winning Diaper
Oct 6, 2026 · Meta
Get The Award-Winning Diaper
Oct 5, 2026 · Meta
Get The Award-Winning Diaper
Oct 2, 2026 · Meta
Get The Award-Winning Diaper
Sep 30, 2026 · Meta
Promotional history, record by record
4 records · latest 2 shown2 more offers sit before Nov 9, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Coterie's competitive set
Benchmark on the same fieldsCoterie’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
HealthyBabyhealthybaby.com
Kudosmykudos.com
Parasol Coparasolco.com
DYPERdyper.com
Honest Coffee Roastershonest.coffee
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Coterie on social
65 capturedCadence
~5.1/ wk
Last 30 days
22
▼ 12%· vs prior 30d
Top platform
Instagram
Watch what @maxhoma does next… because there’s no place like the back nine to learn about “gendered cognitive stickiness” (a sociological concept to describe how the parental mental load has historically “stuck” to mothers).
Nov 6, 2026 · Instagram
Instead of how much we can bench, what if we bragged about how much of the mental load we can carry? Strong men change diapers, and know what size their baby wears, and remember when it’s time to order more, and keep the diaper bag stocked... And I’m partnering with @coterie to encourage dads to talk about this more #CoteriePartner
Nov 5, 2026 · Instagram
Boo 👻 Happy Halloween!
Oct 31, 2026 · Instagram
Last minute costume idea, courtesy of the Coterie box you’ve been meaning to recycle. 🍦
Oct 29, 2026 · Instagram
🚨$1,000 SPA DAY + GOLF STUFF GIVEAWAY 🚨 90% of our followers are moms (who we love), but that also means they’re the ones researching the diapers. So we want more dads followers! To get more guys to follow us, we asked pro golfer and dad @MaxHoma to sign some cool stuff: ⛳ @cobragolf Driver + Signed Headcover ⛳ Signed @cobragolf Hat ⛳ Signed pack of diapers (cool?) ⛳ 6-month supply of diapers (very cool) ⛳ $1,000 spa gift card (couples massage?!) For a chance to win: 1️⃣ Follow @coterie 2️⃣ Like this post 3️⃣ Tag a dad in the comments Ends 11/2/26 at 11:59 pm ET. No purchase necessary. US 18+ (excl. RI & PR). Void where prohibited. 1 winner chosen at random & notified via DM. Not sponsored by Instagram. Full rules: link in bio.
Oct 28, 2026 · Instagram
Let your partner know how much you appreciate (or would appreciate 😉) them sharing the mental load, with a little help from pro golfer @maxhoma 💌 Invisible labor is invisible because it often goes unrecognized. But it’s really important to appreciate the mental work it takes to keep a family functioning. So, share these with any parent who could use some words of affirmation!
Oct 26, 2026 · Instagram
Saying we need to talk to dads more about sharing the mental load isn’t making assumptions based on outdated stereotypes. It’s a fact that research repeatedly backs up: Cognitive household labor remains undervalued and highly gendered. It’s also invisible (mostly happening in moms’ brains), so we need to keep spotlighting these stats and studies!!!
Oct 23, 2026 · Instagram
Moms still carry 71% of the parental mental load. So share these EXCLUSIVE tips* from professional golfer @maxhoma with every dad you know! Tip #4 will BLOW YOUR MIND! 😉 *These tips won’t actually improve your golf game. But they will help improve your relationship satisfaction, which research shows is highest when partners equally share cognitive household labor.
Oct 22, 2026 · Instagram
A very important message for the dudes and dads, with my favorite diaper brand @coterie, on behalf of moms everywhere. It’s time to lock in our mental game, boys! #coteriepartner #golf #pvo #dads
Oct 21, 2026 · Instagram
We put this important message in @Golf Digest, which has a mostly male readership, because we want to get more dads involved in the Parental Mental Load Conversation! It’s been a hot topic in moms’ group chats and social feeds for a while. The common refrain: Default Parents (historically and statistically moms) are burnt out from carrying a majority of the household planning, scheduling, managing, etc. And we’ve seen so many comments, “it’s too bad more men aren’t served this content” and “someone please get this message in front of my husband” 💡 Expecting moms to shift the mental load imbalance themselves just piles more cognitive labor onto them. So this ad is for the dads who can help us change things! #mentalload #golf #parentsoftiktok
Oct 20, 2026 · Tiktok
As soon as you’re pregnant, moms are inundated with parenting content. Meanwhile, dads’ algorithms seem suspiciously unchanged. Most baby-brand advertising and parenting information is still targeted at moms. Because moms have historically done most of the household researching, purchasing, lunchbox packing, diaper-bag stocking, and clothing-size tracking (read: carrying a majority of the mental load). As a baby brand, if we just keep talking to moms, we’re perpetuating this status quo. We want to start changing things. Teeing off tomorrow 👀
Oct 19, 2026 · Instagram
Since a lot of our team calls the NYC area home, the Hudson Valley is our favorite destination for a quick fall getaway. 🍁 We’re sharing a few spots we genuinely love visiting with our own babies and toddlers. Did we miss your fave? Share any recs in the comments!👇
Oct 18, 2026 · Instagram