Owala’s marketing, tracked daily.
The latest creative Owala puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Owala
ShopVision captures the public marketing we see from Owala every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Owala use?
All channelsPaid media is Owala's most-used channel. Jump to a channel below, or read straight down.
Owala homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Owala on email
23 capturedCadence
~1.6/ wk
Last 30 days
7
▼ 12%· vs prior 30d

Which Owala is yours?
Sep 9, 2026

Sweater weather in a bottle
Sep 8, 2026

Don’t miss the next Color Drop
Sep 7, 2026

Don’t miss this tee time🏌️
Sep 3, 2026

Bags are here for the long haul
Sep 2, 2026

You're in!
Sep 1, 2026

Fall’s best dressed bottles just dropped
Aug 27, 2026

Which Owala is yours?
Aug 10, 2026

Last chance to save
Aug 8, 2026

20% off our favorites. ✏️
Aug 6, 2026

Don’t miss the next Color Drop
Aug 5, 2026

Your 20% off is waiting. 🙌
Aug 3, 2026
Owala on paid media
400 capturedCadence
~18/ wk
Last 30 days
77
Top platform
Owala's competitive set
Benchmark on the same fieldsOwala’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Owala on social
148 capturedCadence
~14/ wk
Last 30 days
61
▲ 15%· vs prior 30d
Top platform
Instagram
Consider this your sign to add a little cow print to your everyday 🐮🤍 Meet Homestead, our newest exclusive pattern. Shop now at SCHEELS.com.
Sep 25, 2026 · Instagram
It's officially fall, which means it's time to swap out your emotional support bottle. 😉 Tag your first @ and they owe you this bottle. #Owala #waterbottle #fallfinds
Sep 24, 2026 · Tiktok
Nothing says “I care” like an engraved Owala. 🤭 Tell us in the comments what you’d get engraved on yours.
Sep 23, 2026 · Facebook
Just making campus a little more fun. 😏 Should we bring more Puffer Minis to your campus on our College Tour?
Sep 21, 2026 · Instagram
This season's Halloween bottle lineup is giving trick and treat. 👻 Meet Round We Ghost and Fright and Delight, the only haunting we actually want this season. Now available in stores and online at @target. Grab yours before they're gone.
Sep 19, 2026 · Facebook
Just another day on the Owala College Tour. 😏
Sep 18, 2026 · Facebook
The tour keeps rolling, one campus at a time. 👀 Whose school haven’t we hit yet?
Sep 17, 2026 · Tiktok
We choose you 🫵 Owala | Pokémon is live exclusively at Target. Pikachu, Charizard, Eevee, Gengar + a multi-character drop for your little Trainer's next adventure. Grab yours before they're gone.
Sep 16, 2026 · Facebook
Midnight Manor is now available for visitors. 🕯️ Some houses have curb appeal—this one has ghost appeal, with delightfully spooky details from top to bottom. Shop now at bit.ly/4gs44VV.
Sep 15, 2026 · Facebook
Midnight Manor is almost here. Haunted-house charm, moody details, and just the right amount of mystery. Dropping tomorrow at 10am MST. 🕯️ 👀
Sep 14, 2026 · Facebook
The closer you look, the spookier it gets. 👻 Meet Fright and Delight, covered in 3D Halloween details, launching tomorrow. Who’s adding this one to their Halloween lineup? 😏
Sep 13, 2026 · Instagram
Something familiar is coming. 👀 Trainers, get ready.
Sep 12, 2026 · Facebook