Owala’s marketing, tracked daily.
The latest creative Owala puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 3, 2026
Email
Don’t miss this tee time🏌️
Sep 3, 2026

Paid media
MetaThe Golf Collection
Sep 3, 2026

Social
InstagramSay hello to the Golf Collection. 👋 4 FreeSip Sways + 2 NEW SmoothSip Sliders, each with a dimpled texture straight off the green. Built to keep drinks hot or cold through every hole, even the ones that don't go your way. 😉 Shop the full collection now at owalalife.com
Sep 3, 2026
What we track on Owala
ShopVision captures the public marketing we see from Owala every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 3, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Owala use?
All channelsPaid media is Owala's most-used channel. Jump to a channel below, or read straight down.
Owala homepage updates
88 capturedOwala on email
21 captured
Don’t miss this tee time🏌️
Sep 3, 2026

Bags are here for the long haul
Sep 2, 2026

You're in!
Sep 1, 2026

Fall’s best dressed bottles just dropped
Aug 27, 2026

Which Owala is yours?
Aug 10, 2026

Last chance to save
Aug 8, 2026

20% off our favorites. ✏️
Aug 6, 2026

Don’t miss the next Color Drop
Aug 5, 2026

Your 20% off is waiting. 🙌
Aug 3, 2026

20% OFF All Bottles & Bags ✏️
Aug 2, 2026

You're in!
Aug 1, 2026

Buy a tote. Get a FREE bottle.
Jul 15, 2026
Owala on paid media
391 capturedOwala's competitive set
Benchmark on the same fieldsOwala’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Owala on social
142 capturedSay hello to the Golf Collection. 👋 4 FreeSip Sways + 2 NEW SmoothSip Sliders, each with a dimpled texture straight off the green. Built to keep drinks hot or cold through every hole, even the ones that don't go your way. 😉 Shop the full collection now at owalalife.com
Sep 3, 2026 · Instagram
It's all in the wrist. 😉⛳ Dimpled like a golf ball, insulated like a pro. New Golf SmoothSip Slider drops tomorrow at 10am MT at owalalife.com.🏌️
Sep 2, 2026 · Facebook
Autumn Ridge Road is here! 🍁 Peak foliage finally has a permanent address. 😉 This Color Drop won't stick around as long as the leaves will, so grab yours now at: bit.ly/4gs44VV
Sep 1, 2026 · Facebook
Autumn Ridge Road is almost here! 🍁 Inspired by colorful countryside roads and the kind of views that fill your camera roll every fall. Dropping tomorrow at 10am MT.
Aug 31, 2026 · Facebook
POV: your friend finds out our Boho Butterfly bottle dropped at @urbanoutfitters 👀 🦋
Aug 29, 2026 · Facebook
In case you missed it. 🤎 A closer look at the fall lineup, swipe through and drop your favorite in the comments.
Aug 28, 2026 · Instagram
Our new fall lineup just dropped. 🤎 New patterns, fresh bottles, and plenty of reasons to pick a favorite. Shop now at owalalife.com.
Aug 27, 2026 · Facebook
New fall staples are dropping tomorrow, 8/27, at 10AM MST. 🍂
Aug 26, 2026 · Facebook
Book Club is here! 📚 Buy these—for the plot. Book Worm and Plot Twist keep the pages turning and the water flowing. Shop both now at owalalife.com.
Aug 25, 2026 · Instagram
📚 Book Club Bundle Giveaway! 📚 Meet Book Worm and Plot Twist—two new Color Drops inspired by the stories that keep you reading past your bedtime, from magical libraries to cozy genre mashups. To celebrate, we're giving this duo to ONE lucky winner. Here's how to enter: 👇 1️⃣ Follow @owala 2️⃣ Like this post 3️⃣ Tag someone who always has their nose in a book 📲 Bonus: Share to your story + tag us for an extra entry All entries are due by 8/24 at 11:59 pm MT. The winner will be randomly selected and announced on 8/25 at 9:45 am MT. Multiple entries are allowed, so tag as many fellow readers as you'd like to increase your chances of winning. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. For full terms and conditions, visit: bit.ly/3WMD8H
Aug 24, 2026 · Instagram
We teamed up with @commonreads.boston to let her audience pick their next read, inspired by the genre charms on our upcoming Color Drop, Plot Twist. Mystery, romance, or a total curveball? 🔍👀 Plot Twist launches 8/25. Get your cart ready. 🤭
Aug 22, 2026 · Facebook
Owala's College Tour is BACK and we're bringing the fun to 10 campuses this fall. 🎉📚 What to expect when we show up? Bottle engraving, heat-press customization, exclusive tour merch—including tees, crewnecks, socks, and pennant flags—and the Human Claw Machine (yes, you heard that right 😉). Here's where to find us this fall: 👇 • 9/9: USC • 9/14: Utah State • 9/17: U of Arizona • 9/21: Texas A&M • 9/24: University of Oklahoma • 9/28: Ohio State • 10/1: NC State • 10/5: Clemson • 10/8: Ole Miss • 10/12: Auburn Drop your school in the comments if we’re headed your way and send this to a friend whose campus is on the tour. #Owala #FreeSip #collegetour #college #events
Aug 21, 2026 · Tiktok