Owala’s marketing, tracked daily.
The latest creative Owala puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Owala
ShopVision captures the public marketing we see from Owala every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Owala use?
All channelsPaid media is Owala's most-used channel. Jump to a channel below, or read straight down.
Owala homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Owala on email
11 capturedCadence
~0.9/ wk
Last 30 days
4
New· vs prior 30d

Shopping for the whole fam?
Nov 10, 2026

🎁 The Happy Holidays Collection is HERE 🎁
Nov 3, 2026

Golfers, step up to the tee 🏌️
Oct 20, 2026

Which Owala is yours?
Sep 9, 2026

Sweater weather in a bottle
Sep 8, 2026

Don’t miss the next Color Drop
Sep 7, 2026

Don’t miss this tee time🏌️
Sep 3, 2026

Bags are here for the long haul
Sep 2, 2026

You're in!
Sep 1, 2026

Fall’s best dressed bottles just dropped
Aug 27, 2026
Owala on paid media
374 capturedCadence
~43/ wk
Last 30 days
186
Top platform

The Puffer by Owala
Nov 9, 2026 · Meta

The Puffer by Owala
Nov 6, 2026 · Meta

Owala Gifts
Nov 5, 2026 · Meta

The fall edit
Nov 2, 2026 · Meta

Gift The Puffer Insulated Tote
Nov 1, 2026 · Meta

Refills? Never heard of her.
Oct 26, 2026 · Meta

Owala 2026 Fall Collection
Oct 21, 2026 · Meta

The Golf Collection
Oct 20, 2026 · Meta
Promotional history, record by record
5 records · latest 2 shown3 more offers sit before Nov 9, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Owala's competitive set
Benchmark on the same fieldsOwala’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Owala on social
134 capturedCadence
~7.5/ wk
Last 30 days
32
▼ 42%· vs prior 30d
Top platform
Facebook
Coastal Christmas is here! 🌴 Sunny cheer that lasts all year, wrapped up and ready for the shore. Get yours now at owalalife.com.
Nov 10, 2026 · Instagram
Nov 9, 2026 · Facebook
Stripes really do look good on everything, especially your Owala. 😉 Our Stripes Collection is now available on Amazon. #Owala #stripes
Nov 7, 2026 · Tiktok
We know Thanksgiving is next, but Christmas is calling. 😏
Nov 6, 2026 · Facebook
You know their names. Now make sure your holiday wishlist does too. 😉 Send this to someone who needs a little gift-giving guidance.
Nov 4, 2026 · Instagram
The table is set. 🍽️ Hope you brought your good taste. 😉 Our Holiday Collection is officially here! Find your sip at owalalife.com. Which one are you claiming a seat next to? 👇
Nov 3, 2026 · Facebook
The Owala table is being set, and trust us, you'll want a seat. 👀 Our Holiday Collection drops tomorrow at 10AM MT on owalalife.com.
Nov 2, 2026 · Facebook
🎃 Halloween Bottle Collection Giveaway 🎃 Spooky season is in full swing. Round We Ghost, Midnight Manor, Fright & Delight, and Spooky Social are all haunting our lineup, and to celebrate, we’re giving ONE lucky winner the whole collection. Here’s how to enter: 👇 1️⃣ Follow @owala 2️⃣ Like this post 3️⃣ Tag the friend who's haunted you this season 😉 📲 Bonus: Share to your story + tag us for an extra entry All entries are due by 10/31 at 11:59 pm MT. The winner will be randomly selected and announced on 11/2 at 9:45 am MT. Multiple entries are allowed, so tag as many friends as you’d like to increase your chances of winning. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. For full terms and conditions, visit: bit.ly/3WMD8H
Oct 31, 2026 · Instagram
When your favorite bottle isn't your Hogwarts house. 🫣 Are we switching sides or staying loyal? 👀 Shop Harry Potter | Owala
Oct 30, 2026 · Instagram
Level up your House Pride⚡️🦉 Meet the Harry Potter | Owala collection. Six magical 30oz FreeSip Sways, now available on owalalife.com and Amazon. Drop your Hogwarts house in the comments. 👀
Oct 29, 2026 · Facebook
It’s not too late for a boo basket. 👻 Tag your first @ so they know what you’re expecting.
Oct 28, 2026 · Tiktok
Besties don’t copy, they match. 🤭 Tag your bestie below and we’ll pick 3 duos to send matching bags + bottles to.
Oct 27, 2026 · Instagram