Does Overton's offer Black Friday discounts?

Yes — on November 28, 2025, Overton's ran Up to 80%.

How deep was Overton's's Black Friday discount?

Overton's's peak Black Friday 2025 discount was 80%. — 36 points deeper than the average among brands that discounted that day.

What promotional mechanic did Overton's use for Black Friday?

Overton's ran Black Friday 2025 as "Discount."

Was Overton's's Black Friday discount sitewide or limited to select items?

Overton's's Black Friday 2025 discount was sitewide.

Is Overton's's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Overton's use for Black Friday?

Overton's's Black Friday 2025 offer was eligible on: online, app, in-store.

overtons.com ↗

BF2025

Full profile

All brands on Black Friday

What did Overton's do on Black Friday?

On November 28, 2025, Overton's ran up to 80% off sitewide, via "Discount." Independently captured from overtons.com — not aggregator copy.

The offer on the day

OVERTONS.COM

Homepage · captured Nov 30, 2025

Up to 80%

80%

Depth on the day

80%

▲ +22.8 pts · vs its active-promo avg

Vs discounters

+36 pts

▲ above avg · 44% among discounters

Headline offer: Up to 80%
Mechanic: Discount
Scope: Sitewide
Where it ran: online, app, in-store
Eligible categories: Not specified
Shipping: —

What ran on each channel

1 channels

What Overton's ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Overton's homepage updates

Overton's homepage updates capture

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Overton's's competitive set

Benchmark on the same fields

Overton's’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Overton's

57%

75%

This page

West Marinewestmarine.com

Open profile →

Wholesale Marinewholesalemarine.com

Defender Marinedefender.com

Bass Pro Shopsbasspro.com

Open profile →

Go2marinego2marine.com

Cabela'scabelas.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Overton's on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Overton's.

YearHeadline offerDepth

2025Up to 80%80%

What teams ask about Black Friday 2025

Answered from our data

Does Overton's offer Black Friday discounts?: Yes — on November 28, 2025, Overton's ran Up to 80%.
How deep was Overton's's Black Friday discount?: Overton's's peak Black Friday 2025 discount was 80%. — 36 points deeper than the average among brands that discounted that day.
What promotional mechanic did Overton's use for Black Friday?: Overton's ran Black Friday 2025 as "Discount."
Was Overton's's Black Friday discount sitewide or limited to select items?: Overton's's Black Friday 2025 discount was sitewide.
Is Overton's's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Overton's use for Black Friday?: Overton's's Black Friday 2025 offer was eligible on: online, app, in-store.