Skip to content
oVertone Color
overtone.co ↗
BF2025
All brands on Black Friday

What did oVertone Color do on Black Friday?

On November 28, 2025, oVertone Color ran up to 30% off sitewide, via "Discount." Independently captured from overtone.co — not aggregator copy.

The offer on the day

OVERTONE.CO

Homepage · captured Nov 30, 2025

Save 25% on orders under $50 and 30% off on orders over $50. Plus a free Hair Towel with $65+ orders.

30%

Depth on the day

Depth on the day

30%

▲ +10.6 pts · vs its active-promo avg

Vs discounters

-14 pts

▼ below avg · 44% among discounters

Headline offer
Save 25% on orders under $50 and 30% off on orders over $50. Plus a free Hair Towel with $65+ orders.
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

3 channels

What oVertone Color ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

oVertone Color homepage updates

oVertone Color homepage updates capture

Captured Nov 30, 2025.

oVertone Color on email

🚨DON'T MISS OUT! UP TO 30% OFF SITEWIDE - YOUR FAVORITES ARE ALMOST GONE!

Captured Nov 30, 2025.

oVertone Color on social

Last day for 25% off orders of $50 and under 30% off orders over $50 #blackfriday #blackfridaydeals #blackfridaysale #hairtok

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

oVertone Color's competitive set

Benchmark on the same fields

oVertone Color’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
oVertone ColoroVertone Color
19%
78%
3
This page
Lime CrimeLime Crimelimecrime.com
98
Keracolor hairKeracolor hairkeracolorhair.com
95
Celeb LuxuryCeleb Luxurycelebluxury.com
92
dpHUEdpHUEdphue.com
90
Open profile →
Good Dye Young IncGood Dye Young Incgooddyeyoung.com
88
Arctic FoxArctic Foxarcticfoxhaircolor.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

oVertone Color on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured oVertone Color.

YearHeadline offerDepth
2025Save 25% on orders under $50 and 30% off on orders over $50. Plus a free Hair Towel with $65+ orders.30%

What teams ask about Black Friday 2025

Answered from our data
Does oVertone Color offer Black Friday discounts?
Yes — on November 28, 2025, oVertone Color ran Save 25% on orders under $50 and 30% off on orders over $50. Plus a free Hair Towel with $65+ orders..
How deep was oVertone Color's Black Friday discount?
oVertone Color's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
What promotional mechanic did oVertone Color use for Black Friday?
oVertone Color ran Black Friday 2025 as "Discount."
Was oVertone Color's Black Friday discount sitewide or limited to select items?
oVertone Color's Black Friday 2025 discount was sitewide.
Is oVertone Color's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did oVertone Color use for Black Friday?
oVertone Color's Black Friday 2025 offer was eligible on: online, app, in-store.