oVertone Color’s marketing, tracked daily.
The latest creative oVertone Color puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Why is everyone stocking up on these mists? 👀
Sep 23, 2026

Social
InstagramWash day is a PROCESS. If you’re washed a routine has 47 steps, protecting your hair from heat and the elements better be one of them. The Hair Shield work as both a leave in conditioner AND heat protectant in one.
Sep 25, 2026
What we track on oVertone Color
ShopVision captures the public marketing we see from oVertone Color every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does oVertone Color use?
All channelsEmail is oVertone Color's most-used channel. Jump to a channel below, or read straight down.
oVertone Color homepage updates
85 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
oVertone Color on email
86 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 41%· vs prior 30d

Why is everyone stocking up on these mists? 👀
Sep 23, 2026

🏆 We won an award
Sep 22, 2026

Your 15% Off Ends Tonight
Sep 20, 2026

Your Color Era Starts Now
Sep 19, 2026

Not Sure Which Color's Right?
Sep 18, 2026

Still Dreaming In Color?
Sep 17, 2026

FINAL HOURS Labor Day Sale Wraps Up Tonight 🎉
Sep 8, 2026

Last Chance: Labor Day Sale Ends Tonight 🎉
Sep 7, 2026

One routine. Four steps. Zero guesswork.
Sep 6, 2026

Treat Yourself with Up to 20% Off 💛
Sep 5, 2026

Celebrate Labor Day with Big Savings 🎉
Sep 4, 2026

The Boldest Color Starts with Bleach
Sep 3, 2026
Promotional history, record by record
189 records · latest 3 shown186 more offers sit before Sep 24, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
oVertone Color's competitive set
Benchmark on the same fieldsoVertone Color’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
oVertone Color on social
76 capturedCadence
~7.2/ wk
Last 30 days
31
▲ 19%· vs prior 30d
Top platform
TikTok
Wash day is a PROCESS. If you’re washed a routine has 47 steps, protecting your hair from heat and the elements better be one of them. The Hair Shield work as both a leave in conditioner AND heat protectant in one.
Sep 25, 2026 · Instagram
Choose warm and indulgent Golden Hour, bright and floral Bloom Theory, bold and fruity Wild Nectar, or beachy and fresh Coastal Muse.
Sep 23, 2026 · Facebook
BRB, framing this one. 🏆✨ Best Semi-Permanent Hair Dye, according to Allure. We’re so honored!
Sep 22, 2026 · Facebook
The best way to accessorize your local? A fresh pop of color 🎨 #locs #locsoftiktok #locstyles #locstutorial #locstylesforwomen
Sep 21, 2026 · Tiktok
Allure put a crown on it. 👑🏆 Overtone is officially a Best of Beauty winner for Best Semi-Permanent Hair Color.
Sep 18, 2026 · Facebook
Overtone is officially an Allure Magazine Best of Beauty winner for Best Semi-Permanent Hair Color. The color? Award-winning.🏆 The vibe? Whatever you want. 🎨 The commitment? Very much not forever. ✨ BRB, changing my hair again.
Sep 17, 2026 · Facebook
Our favorite place to look for inspiration? Right here. 💜 We’re casting our next Overtone photoshoot, and we’d love to see some familiar faces and meet some new ones. Think you’d like to be part of it? Find the details and apply through the link in our bio. 📍Location: Thousand Oaks, California 📸Shoot date: September 29th 🗒️Application deadline: September 18th
Sep 16, 2026 · Facebook
The lightweight, water-based formula leaves hair smooth, shiny, and never heavy. Built-in UV protection helps defend against sun damage and environmental stressors.
Sep 15, 2026 · Facebook
Ready for a new persona? Switch up your look without committing to the color! ##pinkhair##pinkhairdontcare##hairtok##hairdye##haircolorchange
Sep 14, 2026 · Tiktok
If September had a color, it would be Auburn Brown 🍂🤎
Sep 11, 2026 · Facebook
Colder seasons are coming, are you warming up with Espresso Brown?
Sep 9, 2026 · Facebook
Color, moisturize, shine, protect. #hairdye #hairtok #haircolor #fallhair
Sep 7, 2026 · Tiktok