oVertone Color’s marketing, tracked daily.
The latest creative oVertone Color puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026What we track on oVertone Color
ShopVision captures the public marketing we see from oVertone Color every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does oVertone Color use?
All channelsPaid media is oVertone Color's most-used channel. Jump to a channel below, or read straight down.
oVertone Color homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
oVertone Color on email
80 capturedCadence
~6.3/ wk
Last 30 days
27
▲ 17%· vs prior 30d

Your 15% Off Ends Tonight
Nov 9, 2026

Your Color Era Starts Now
Nov 8, 2026

Not Sure Which Color's Right?
Nov 7, 2026

Let's Find Your Perfect Match
Nov 6, 2026

Your 15% Off Ends Tonight
Nov 4, 2026

Your Color Era Starts Now
Nov 3, 2026

Not Sure Which Color's Right?
Nov 2, 2026

Still Dreaming In Color?
Nov 1, 2026

JUST FOR YOU🚨 TODAY ONLY!
Oct 31, 2026

15% Off for You – Today Only!
Oct 30, 2026

Your 15% Off Ends Tonight
Oct 29, 2026

Your Color Era Starts Now
Oct 28, 2026
oVertone Color on paid media
235 capturedCadence
~14/ wk
Last 30 days
62
Top platform
Meta

The At-Home Alternative to Salon Toning
Nov 5, 2026 · Meta

How gray transitioners go from fed up with dyeing to totally in charge of their color without anything permanent…
Nov 4, 2026 · Meta

oVertone
Nov 1, 2026 · Meta

Try Overtone for Just $16🔥
Oct 28, 2026 · Meta

Oct 24, 2026 · Meta

How gray transitioners go from fed up with dyeing to totally in charge of their color without anything permanent…
Oct 13, 2026 · Meta

How brunettes go from 'my hair is so dull' to getting their shine back.
Oct 10, 2026 · Meta

How brunettes go from 'my hair is so dull' to getting their shine back.
Oct 9, 2026 · Meta
Promotional history, record by record
37 records · latest 1 shown36 more offers sit before Nov 9, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
oVertone Color's competitive set
Benchmark on the same fieldsoVertone Color’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
oVertone Color on social
88 capturedCadence
~7.0/ wk
Last 30 days
30
▼ 19%· vs prior 30d
Top platform
Facebook
The beauty is in the depth. Black Velvet delivers a rich, dark tone that makes a statement while keeping your look effortlessly classic. #hairdye #fallhaircolor
Nov 9, 2026 · Tiktok
Two products, two different purposes! Our Color Depositing Mask delivers that initial deposit of color, while our Daily Color Conditioner helps maintain and refresh your shade between applications. Here's everything you need to know about the difference. #hairdye #hairtok
Nov 6, 2026 · Tiktok
Ready to indulge? Think rich deep cocoa-inspired tones with brunette depth, and a glossy finish that makes every strand look even more luscious. Sip on the inspo and shop the shade.
Nov 5, 2026 · Facebook
Rich, glossy, and just a little bit addictive. 🍫 Chocolate brown is THAT shade. Give your hair the sweetest upgrade.
Nov 4, 2026 · Facebook
If warm, glowing hair is your love language… say hello to Golden Copper. The luminous blend of copper and golden tones brings together warmth and fire for a color that looks especially gorgeous when the light hits. #hairtok #fallhairtrends #fallhaircolor
Nov 3, 2026 · Tiktok
you heard me 🙂↕️ #hairtok #fallhair #fallhairtrends #fallhaircolor #hairdye
Nov 2, 2026 · Tiktok
Black strands, but never boring. 🖤 Black Velvet takes the classic dark shade and turns up the drama with a rich, luxurious feel made for statement looks. Planning your costume or simply craving a darker vibe? This is your sign to reach for Black Velvet. 🕷️
Oct 31, 2026 · Facebook
Your hair’s big break is calling. 📞✨ We’re looking for some fresh faces (and fabulous hair) for our next Overtone photoshoot! We’re looking for someone with these starting shades: 💜 Blonde to light brown hair 💜 Grey hair 💜 Dark hair with greying roots You’ll need to be open to potentially coloring your hair with one of our Overtone Color Depositing Treatment Masks. 📍 Thousand Oaks, CA 📅 December 2026 🌎 Not local? No worries! Applicants from anywhere are welcome. Think you’ve got the hair we’re looking for? We wanna see it! Apply at the link in our bio!
Oct 29, 2026 · Facebook
The color is the costume. #halloween #halloweenhair #halloweencostume #hairtok #haircolor
Oct 28, 2026 · Tiktok
The costume? Nailed it. The hair? Took it all the way there. 🎃✨ Pass the brush and show us your transformation with Overtone. #halloween #halloweenhair #halloweencostume #hairtok #haircolor
Oct 26, 2026 · Tiktok
Some looks need a little more drama. Enter Black Velvet.
Oct 23, 2026 · Facebook
The secret ingredient to this fairy fantasy? A little color magic. 🧚 💫 From dreamy pastels, enchanting brights, the right takes your costume into another realm. Choose a color and watch the magic happen. #halloween #halloweenhair
Oct 21, 2026 · Tiktok