What did Open Farm do on Black Friday?
On November 28, 2025, Open Farm ran up to 30% off sitewide, via "Discount." Independently captured from openfarmpet.com — not aggregator copy.
The offer on the day
OPENFARMPET.COM
Homepage · captured Nov 30, 2025
30% off + up to 3 free gifts
30%
Depth on the day
Depth on the day
30%
▲ +6.2 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off + up to 3 free gifts
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Open Farm ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Open Farm homepage updates
Open Farm homepage updates capture
Captured Nov 30, 2025.
Open Farm on email
Make the Switch to Premium Nutrition
Captured Nov 29, 2025.
Open Farm on paid media
Open Farm on paid media capture
Captured Nov 29, 2025.
Open Farm on social
We don’t usually post on weekends…but today is Small Business Saturday, and this one’s close to our hearts. Kim, who manages Global Pet Foods on Dupont Street in Toronto, the little neighborhood pet store down the street from our old office, was one of the very first people to believe in Open Farm’s mission 11 years ago. So today, we went undercover to surprise her—not just to say thank you, but to celebrate everything she represents. Because Kim is more than a store manager. She’s a reminder of the thousands of small businesses that make a community feel like home—the ones who listen, who guide, who cheer on new pet parents, and who show up day after day with love and care that often goes unseen. Here’s to the Kims everywhere 💚🐾 Thank you for enriching our lives, and the lives of our pets, in ways big and small.
Captured Nov 29, 2025.
Wholesale and marketplace assets withheld
Open Farm's competitive set
Benchmark on the same fieldsOpen Farm’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Sundays Food for Dogssundaysfordogs.com
Nom Nomnomnomnow.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Open Farm on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Open Farm.
What teams ask about Black Friday 2025
Answered from our data- Does Open Farm offer Black Friday discounts?
- Yes — on November 28, 2025, Open Farm ran 30% off + up to 3 free gifts.
- How deep was Open Farm's Black Friday discount?
- Open Farm's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Open Farm use for Black Friday?
- Open Farm ran Black Friday 2025 as "Discount."
- Was Open Farm's Black Friday discount sitewide or limited to select items?
- Open Farm's Black Friday 2025 discount was sitewide.
- Is Open Farm's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Open Farm use for Black Friday?
- Open Farm's Black Friday 2025 offer was eligible on: online, app, in-store.