Skip to content
On Running
on.com/en-us/ ↗
BF2025
All brands on Black Friday

What did On Running do on Black Friday?

On November 28, 2025, On Running ran up to 40% off on select items, via "Sale: Select Products." Independently captured from on.com/en-us/ — not aggregator copy.

The offer on the day

ON.COM/EN-US/

Homepage · captured Nov 30, 2025

Up to 40% off on last season bestsellers

40%

Depth on the day

Depth on the day

40%

even · vs its active-promo avg

Vs discounters

-3 pts

▼ below avg · 43% among discounters

Headline offer
Up to 40% off on last season bestsellers
Mechanic
Sale: Select Products
Scope
Select
Where it ran
—
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What On Running ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

On Running homepage updates

On Running homepage updates capture

Captured Nov 30, 2025.

On Running on email

☁️ Too good to miss

Captured Nov 30, 2025.

On Running on paid media

Entdecke die Kollektion

Captured Nov 26, 2025.

On Running on social

Winter wishlist. ✨ ⁣ ⁣ Go-to gear for any season. ⁣ ⁣ Link in Bio.⁣ ⁣ #DreamOn⁣

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

On Running's competitive set

Benchmark on the same fields

On Running’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
On RunningOn Running
40%
40%
5
This page
NikeNikenike.com
95
Open profile →
AdidasAdidasadidas.com
94
Open profile →
New BalanceNew Balancenewbalance.com
93
Brooks RunningBrooks Runningbrooksrunning.com
92
Open profile →
ASICSASICSasics.com
88
Open profile →
VuoriVuorivuoriclothing.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

On Running on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured On Running.

YearHeadline offerDepth
2025Up to 40% off on last season bestsellers40%

What teams ask about Black Friday 2025

Answered from our data
Does On Running offer Black Friday discounts?
Yes — on November 28, 2025, On Running ran Up to 40% off on last season bestsellers.
How deep was On Running's Black Friday discount?
On Running's peak Black Friday 2025 discount was 40%. — 3 points shallower than the average among brands that discounted that day.
What promotional mechanic did On Running use for Black Friday?
On Running ran Black Friday 2025 as "Sale: Select Products."
Was On Running's Black Friday discount sitewide or limited to select items?
On Running's Black Friday 2025 discount was on select items.
Is On Running's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did On Running use for Black Friday?
The channels On Running's Black Friday offer ran on were not captured.