Does Ollie offer Black Friday discounts?

Yes — on November 28, 2025, Ollie ran Save 80% and get free jerky for life ($1,300 value).

How deep was Ollie's Black Friday discount?

Ollie's peak Black Friday 2025 discount was 80%. — 36 points deeper than the average among brands that discounted that day.

What promotional mechanic did Ollie use for Black Friday?

Ollie ran Black Friday 2025 as "Discount."

Was Ollie's Black Friday discount sitewide or limited to select items?

Ollie's Black Friday 2025 discount was on select items.

Is Ollie's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Ollie use for Black Friday?

Ollie's Black Friday 2025 offer was eligible on: online, app, in-store.

myollie.com ↗

BF2025

Full profile

All brands on Black Friday

What did Ollie do on Black Friday?

On November 28, 2025, Ollie ran up to 80% off on select items, via "Discount." Independently captured from myollie.com — not aggregator copy.

The offer on the day

MYOLLIE.COM

Homepage · captured Nov 30, 2025

Save 80% and get free jerky for life ($1,300 value)

80%

Depth on the day

80%

▲ +11.1 pts · vs its active-promo avg

Vs discounters

+36 pts

▲ above avg · 44% among discounters

Headline offer: Save 80% and get free jerky for life ($1,300 value)
Mechanic: Discount
Scope: Select
Where it ran: online, app, in-store
Eligible categories: food
Shipping: —

What ran on each channel

3 channels

What Ollie ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Ollie homepage updates

Ollie homepage updates capture

Captured Nov 30, 2025.

Ollie on paid media

Ollie on paid media capture

Captured Nov 30, 2025.

Ollie on social

Nina has an empty wallet and a very full belly. This weekend we’re offering free jerky for life and 80% off fresh dog food! #SpoiledDog #DogTreats #DogMom #Dachshund

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Ollie's competitive set

Benchmark on the same fields

Ollie’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Ollie

69%

70%

This page

The Farmer’s Dogthefarmersdog.com

100

Open profile →

Nom Nomnomnomnow.com

PetPlatepetplate.com

Spot & Tangospotandtango.com

The Pets Tablethepetstable.com

JustFoodForDogsjustfoodfordogs.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Ollie on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Ollie.

YearHeadline offerDepth

2025Save 80% and get free jerky for life ($1,300 value)80%

What teams ask about Black Friday 2025

Answered from our data

Does Ollie offer Black Friday discounts?: Yes — on November 28, 2025, Ollie ran Save 80% and get free jerky for life ($1,300 value).
How deep was Ollie's Black Friday discount?: Ollie's peak Black Friday 2025 discount was 80%. — 36 points deeper than the average among brands that discounted that day.
What promotional mechanic did Ollie use for Black Friday?: Ollie ran Black Friday 2025 as "Discount."
Was Ollie's Black Friday discount sitewide or limited to select items?: Ollie's Black Friday 2025 discount was on select items.
Is Ollie's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Ollie use for Black Friday?: Ollie's Black Friday 2025 offer was eligible on: online, app, in-store.