What did Net-a-Porter do on Black Friday?
On November 28, 2025, Net-a-Porter ran up to 50% off sitewide, via "Discount." Independently captured from net-a-porter.com — not aggregator copy.
The offer on the day
NET-A-PORTER.COM
Email · captured Nov 30, 2025
How to style straight-leg jeans like a fashion insider
50%
Depth on the day
Depth on the day
50%
▲ +10.2 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- Up to 50% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Net-a-Porter ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Net-a-Porter on email
How to style straight-leg jeans like a fashion insider
Captured Nov 30, 2025.
Net-a-Porter on paid media
KHAITE Alton Double-breasted Crepe Coat - Women - Black Coats and Jackets - S
Captured Nov 30, 2025.
Net-a-Porter on social
THE HOLIDAYS BEGIN WITH NET-A-PORTER: It’s time to create your perfect party-season wardrobe, from showstopping gowns to standout finishing touches from @repossi. Tap the link in bio to shop at #NETAPORTER.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Net-a-Porter's competitive set
Benchmark on the same fieldsNet-a-Porter’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Farfetchfarfetch.com
Moda Operandimodaoperandi.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Net-a-Porter on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Net-a-Porter.
What teams ask about Black Friday 2025
Answered from our data- Does Net-a-Porter offer Black Friday discounts?
- Yes — on November 28, 2025, Net-a-Porter ran Up to 50% off.
- How deep was Net-a-Porter's Black Friday discount?
- Net-a-Porter's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Net-a-Porter use for Black Friday?
- Net-a-Porter ran Black Friday 2025 as "Discount."
- Was Net-a-Porter's Black Friday discount sitewide or limited to select items?
- Net-a-Porter's Black Friday 2025 discount was sitewide.
- Is Net-a-Porter's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Net-a-Porter use for Black Friday?
- Net-a-Porter's Black Friday 2025 offer was eligible on: online, app, in-store.