What did Naturium do on Black Friday?
On November 28, 2025, Naturium ran up to 25% off on select collections, via "Sale: Select Products." Independently captured from naturium.com — not aggregator copy.
The offer on the day
NATURIUM.COM
Homepage · captured Nov 30, 2025
25% off on Trending Skincare Bodycare
25%
Depth on the day
Depth on the day
25%
▲ +3.3 pts · vs its active-promo avg
Vs discounters
-18 pts
▼ below avg · 43% among discounters
- Headline offer
- 25% off on Trending Skincare Bodycare
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- Skincare, Trending Skincare Bodycare
- Shipping
- —
What ran on each channel
4 channelsWhat Naturium ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Naturium homepage updates
Naturium homepage updates capture
Captured Nov 30, 2025.
Naturium on email
Ends Tomorrow: Save 25% Off Sitewide
Captured Nov 30, 2025.
Naturium on paid media
#NaturiumPartner If you’re someone whose goal is focused on pigment and texture, the new @naturium Multi-Bright Milky Toner + Multi-Bright Advanced Serum is the duo for you. This duo features azelaic acid, AHAs, brightening & soothing ingredients to gently hydrate + exfoliate. available on naturium.com 🫧✨
Captured Nov 28, 2025.
Naturium on social
Our Black Friday sale is still LIVE! 💫 This year, give the gift of glowing skin and stock up on your favorites for you and everyone on your list with 25% off sitewide. Plus, orders $100+ get a free full-size Niacinamide Cleansing Gelée 3%. Head to Naturium.com and use the code CYBER2025 now.
Captured Nov 29, 2025.
Wholesale and marketplace assets withheld
Naturium's competitive set
Benchmark on the same fieldsNaturium’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
The INKEY Listtheinkeylist.com
Versed Skinversedskin.com
Prequelprequelskin.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Naturium on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Naturium.
What teams ask about Black Friday 2025
Answered from our data- Does Naturium offer Black Friday discounts?
- Yes — on November 28, 2025, Naturium ran 25% off on Trending Skincare Bodycare.
- How deep was Naturium's Black Friday discount?
- Naturium's peak Black Friday 2025 discount was 25%. — 18 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Naturium use for Black Friday?
- Naturium ran Black Friday 2025 as "Sale: Select Products."
- Was Naturium's Black Friday discount sitewide or limited to select items?
- Naturium's Black Friday 2025 discount was on select collections.
- Is Naturium's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Naturium use for Black Friday?
- The channels Naturium's Black Friday offer ran on were not captured.