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Naturium
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BF2025
All brands on Black Friday

What did Naturium do on Black Friday?

On November 28, 2025, Naturium ran up to 50% off sitewide, via "Discount." Independently captured from naturium.com — not aggregator copy.

The offer on the day

NATURIUM.COM

Homepage · captured Nov 30, 2025

50% off

50%

Depth on the day

Depth on the day

50%

▲ +28.6 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
50% off
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Naturium ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Naturium homepage updates

Naturium homepage updates capture

Captured Nov 30, 2025.

Naturium on email

Ends Tomorrow: Save 25% Off Sitewide

Captured Nov 30, 2025.

Naturium on paid media

#NaturiumPartner If you’re someone whose goal is focused on pigment and texture, the new @naturium Multi-Bright Milky Toner + Multi-Bright Advanced Serum is the duo for you. This duo features azelaic acid, AHAs, brightening & soothing ingredients to gently hydrate + exfoliate. available on naturium.com 🫧✨

Captured Nov 28, 2025.

Naturium on social

Our Black Friday sale is still LIVE! 💫 This year, give the gift of glowing skin and stock up on your favorites for you and everyone on your list with 25% off sitewide. Plus, orders $100+ get a free full-size Niacinamide Cleansing Gelée 3%. Head to Naturium.com and use the code CYBER2025 now.

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Naturium's competitive set

Benchmark on the same fields

Naturium’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
NaturiumNaturium
21%
50%
4
This page
The OrdinaryThe Ordinarytheordinary.com
98
Open profile →
The INKEY ListThe INKEY Listtheinkeylist.com
95
Versed SkinVersed Skinversedskin.com
90
Paula's ChoicePaula's Choicepaulaschoice.com
88
Open profile →
PrequelPrequelprequelskin.com
85
cocokindcocokindcocokind.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Naturium on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Naturium.

YearHeadline offerDepth
202550% off50%

What teams ask about Black Friday 2025

Answered from our data
Does Naturium offer Black Friday discounts?
Yes — on November 28, 2025, Naturium ran 50% off.
How deep was Naturium's Black Friday discount?
Naturium's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Naturium use for Black Friday?
Naturium ran Black Friday 2025 as "Discount."
Was Naturium's Black Friday discount sitewide or limited to select items?
Naturium's Black Friday 2025 discount was sitewide.
Is Naturium's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Naturium use for Black Friday?
Naturium's Black Friday 2025 offer was eligible on: online, app, in-store.