Natrol Vitamins & Supplements’s marketing, tracked daily.
The latest creative Natrol Vitamins & Supplements puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
5 Ways To Master Healthy Sleep
Sep 15, 2026
Paid media
MetaGet MVP Sleep with Natrol®
Sep 1, 2026
Social
TiktokWe're back for season two: Natrol®️ is partnering with Josh Allen this season to support his approach to quality sleep. Ultra Sleep is made with the #1 doctor recommended ingredient for sleep and formulated to improve sleep quality.† Available now on Amazon and nationwide retailers. 💜 † These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. #JoshAllen #FootballSeason #SleepSupport #UltraSleep
Sep 25, 2026
What we track on Natrol Vitamins & Supplements
ShopVision captures the public marketing we see from Natrol Vitamins & Supplements every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Natrol Vitamins & Supplements use?
All channelsPaid media is Natrol Vitamins & Supplements's most-used channel. Jump to a channel below, or read straight down.
Natrol Vitamins & Supplements homepage updates
84 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Natrol Vitamins & Supplements on email
9 capturedCadence
~0.7/ wk
Last 30 days
3
Natrol Vitamins & Supplements on paid media
166 capturedCadence
~5.4/ wk
Last 30 days
23
Top platform
Natrol Vitamins & Supplements's competitive set
Benchmark on the same fieldsNatrol Vitamins & Supplements’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Natrol Vitamins & Supplements on social
66 capturedCadence
~4.9/ wk
Last 30 days
21
▼ 16%· vs prior 30d
Top platform
Instagram
We're back for season two: Natrol®️ is partnering with Josh Allen this season to support his approach to quality sleep. Ultra Sleep is made with the #1 doctor recommended ingredient for sleep and formulated to improve sleep quality.† Available now on Amazon and nationwide retailers. 💜 † These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. #JoshAllen #FootballSeason #SleepSupport #UltraSleep
Sep 25, 2026 · Tiktok
Sleep is often the first thing we sacrifice when life gets busy, but it’s one of the strongest foundations for how we feel and function each day. Swipe through for Dr. Stephanie Stahl's perspective on why sleep matters, how daily routines shape your natural sleep-wake cycle, and the role melatonin plays in helping your body wind down. #Natrol #HealthyLiving #SleepSupport #SleepEducation #HealthySleep #BetterHealth
Sep 23, 2026 · Instagram
First day of fall means one thing: it’s officially sweater weather for our hero SKUs too. Meet the Natrol lineup dressed for cooler days and cozier nights. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. #Natrol #Fall #Sleep #SleepImportance #HelpSleeping
Sep 22, 2026 · Facebook
New Natrol® products are dropping on Amazon 👀. If you've been asking for more ways to support your sleep, this one's for you. 🌙 #Amazon #Magnesium #SleepSupport #Natrol #relax
Sep 18, 2026 · Tiktok
Ever feel completely exhausted, but the second your head hits the pillow, you’re wide awake? 🙋♀️ On the nights I need to fall asleep fast†, I reach for Natrol® Melatonin Gummies. Made with melatonin, the #1 doctor recommended sleep supplement ingredient* and 100% drug free. Try these. You’ll thank me later! 😴 *Based on a survey of doctors who recommend a drug-free sleep support product. †These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. #Natrol #sleep #sleephelp #melatonin
Sep 17, 2026 · Tiktok
Sleep support isn't one size fits all, and neither is Natrol®️. Melatonin doesn't work for you? Integrate our Sleep & Restore, Magnesium Glycinate or new Ultra Sleep Botanical offerings into your nightly routine. Want the #1 doctor recommended ingredient for sleep**? Choose our Melatonin gummies or Ultra Sleep 3-in-1 blend. Find what works for your wind-down. 🌙💜 *Nielsen latest 52 weeks week ending 6/27/26 **Based on a survey of doctors that recommend drug-free sleep support † These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. #Natrol #RestorativeSleep #SleepSupport #SleepNeeds #Melatonin
Sep 16, 2026 · Facebook
#ad Sleep is my superpower. I’m the best, most patient and present version of myself when I’m well-rested. 💙 As a mom, I’ve had many sleepless nights, but now we’ve made winding down part of family time. @natrolofficial and @calm have long been part of my sleep strategy. Together, we’re releasing a brand new Sleep Story so we can be part of yours, too. 🌙 Join me in curating an intentional mind and body approach to nightly sleep through the combination of soothing sounds from Calm and Natrol® Ultra Sleep, made with melatonin, the #1 doctor recommended ingredient for sleep (1). †These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. (1) Based on a survey of doctors who recommend sleep support products
Sep 15, 2026 · Instagram
Someone new is joining the Calm x Natrol® collaboration, and they’re bringing a sleep story with them. Any guesses on who’s about to help you wind down? 💜 *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Sep 14, 2026 · Facebook
Self-care bingo, Saturday edition. Whether you’re checking off a face mask, a slow morning, or winding down with Natrol® Triple Magnesium and Ultra Sleep, every square counts. Tell us which one you’re playing today. ✨ *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Sep 12, 2026 · Facebook
When it comes to living well for the long haul, sleep is one of the most powerful tools we have. Meet Dr. Khoshal Latifzai, a physician whose work centers on helping people optimize their health, recovery, and longevity. Drawing on his background in emergency medicine, Dr. K takes a proactive approach to wellness, working with elite athletes, active individuals, and busy professionals to help them perform at their best today while investing in their long-term health. His perspective is rooted in a simple idea: better sleep can have a meaningful impact on how we recover, age, and show up in our daily lives. As a member of Natrol's Sleep Science Advisory Board, Dr. K brings a longevity-focused clinical lens, helping connect the role of sleep to broader conversations around vitality, resilience, and healthy aging.
Sep 9, 2026 · Instagram
Big plans for Labor Day weekend: a sheet mask, way too much sushi, and Natrol® Magnesium Glycinate plus Ultra Sleep before bed. Living life on the edge. 😌 Magnesium Glycinate supports muscle relaxation, and Ultra Sleep's 3-in-1 blend of melatonin, GABA, and Dream Botanicals supports all four stages of the sleep cycle, so unwinding is basically the whole itinerary.† 💜 †These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. #Natrol #LDW #longweekendplans #relax #UltraSleep
Sep 4, 2026 · Tiktok
New Natrol® products are dropping on Amazon 👀. If you’ve been asking for more ways to support your sleep, this one’s for you. 🌙 #AmazonFinds #NewSleep #natrol #amazon #newonamazon
Sep 3, 2026 · Instagram