Does Natalist offer Black Friday discounts?

Yes — on November 28, 2025, Natalist ran 30% off on at-home lab tests & vitamins and supplements with code WELLNESS.

How deep was Natalist's Black Friday discount?

Natalist's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.

What promotional mechanic did Natalist use for Black Friday?

Natalist ran Black Friday 2025 as "Sale: Select Products."

Was Natalist's Black Friday discount sitewide or limited to select items?

Natalist's Black Friday 2025 discount was on select collections.

Is Natalist's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Natalist use for Black Friday?

The channels Natalist's Black Friday offer ran on were not captured.

natalist.com ↗

BF2025

Full profile

All brands on Black Friday

What did Natalist do on Black Friday?

On November 28, 2025, Natalist ran up to 30% off on select collections, via "Sale: Select Products." Independently captured from natalist.com — not aggregator copy.

The offer on the day

NATALIST.COM

Homepage · captured Nov 30, 2025

30% off on at-home lab tests & vitamins and supplements with code WELLNESS

30%

Depth on the day

30%

▲ +2.3 pts · vs its active-promo avg

Vs discounters

-13 pts

▼ below avg · 43% among discounters

Headline offer: 30% off on at-home lab tests & vitamins and supplements with code WELLNESS
Mechanic: Sale: Select Products
Scope: Collection
Where it ran: —
Eligible categories: at-home lab tests, vitamins and supplements
Shipping: —

What ran on each channel

2 channels

What Natalist ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Natalist homepage updates

Natalist homepage updates capture

Captured Nov 30, 2025.

Natalist on email

Our best Black Friday deals ever are almost gone

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Natalist's competitive set

Benchmark on the same fields

Natalist’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Natalist

28%

35%

This page

Proovproovtest.com

Mira Fertility Trackermiracare.com

Perelelperelelhealth.com

Frida | The fuss stops here.frida.com

Open profile →

Neededthisisneeded.com

PREGMATEpregmate.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Natalist on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Natalist.

YearHeadline offerDepth

202530% off on at-home lab tests & vitamins and supplements with code WELLNESS30%

What teams ask about Black Friday 2025

Answered from our data

Does Natalist offer Black Friday discounts?: Yes — on November 28, 2025, Natalist ran 30% off on at-home lab tests & vitamins and supplements with code WELLNESS.
How deep was Natalist's Black Friday discount?: Natalist's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.
What promotional mechanic did Natalist use for Black Friday?: Natalist ran Black Friday 2025 as "Sale: Select Products."
Was Natalist's Black Friday discount sitewide or limited to select items?: Natalist's Black Friday 2025 discount was on select collections.
Is Natalist's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Natalist use for Black Friday?: The channels Natalist's Black Friday offer ran on were not captured.