Frida’s marketing, tracked daily.
The latest creative Frida puts in front of shoppers — homepage and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
What we track on Frida
ShopVision captures the public marketing we see from Frida every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does Frida use?
All channelsSocial is Frida's most-used channel. Jump to a channel below, or read straight down.
Frida homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Frida's competitive set
Benchmark on the same fieldsFrida’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Safety 1stsafety1st.com
Lansinohlansinoh.com
oogiebearoogiebear.com
Earth Mama®earthmamaorganics.com
Dr. Noze Bestdrnozebest.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Frida on social
212 capturedCadence
~19/ wk
Last 30 days
80
Top platform
Facebook
We engineer the fuss out of everything. How? By nerding out, geeking out & occasionally freaking out over the stuff you’d probably never even think to care about. Some might call it an obsession. But we prefer “detail-oriented.” Because we know the tiniest details make the biggest difference.
Sep 25, 2026 · Instagram
Nothing calms a sick kid like turning on a tiny lawn mower. We engineered a quieter way through cold + flu season with our Ultra-Quiet Portable Nebulizer. 🤒Quick relief for colds, bronchitis & the flu 🤫Whisper-quiet for discreet treatment 💨Delivers medication directly to the lungs 🔋Travel-friendly & rechargeable Available at Walmart and on Amazon.
Sep 24, 2026 · Facebook
Cavities have been real quiet since our Electric Toothbrush dropped. Our Prove-It Light™ helps kids learn the drill…so dentists don’t have to reach for theirs. Safe to say it was a big hit at the American Academy of Pediatric Dentistry. Available at @walmart and on @amazon.
Sep 23, 2026 · Tiktok
Cavities have been real quiet since our Electric Toothbrush dropped. Our Prove-It Light™ helps kids learn the drill…so dentists don’t have to reach for theirs. Safe to say it was a big hit at the American Academy of Pediatric Dentistry AAPD. Available at Walmart and on Amazon.
Sep 22, 2026 · Facebook
4/5 dentists don’t even bother asking if you floss with braces. The fifth just met our Electric Flosser at the American Academy of Pediatric Dentistry AAPD. Available at Walmart and on Amazon.
Sep 21, 2026 · Facebook
A lot has happened this weekend 😂 At least getting myself cleaned up is the easy part. Thanks @frida for making the routine easy 🙌 #FridaPartner #gymnast #childactress #frida #kynleethegreat
Sep 20, 2026 · Instagram
Hear from Frida founder + mom of four Chelsea on how our Electric Flosser attacks plaque without going after their gums. Our GumBumper™ keeps floss from going too deep, while flippable heads get the gunk out of every grin. Available at @Walmart and on @Amazon.
Sep 19, 2026 · Tiktok
The Derm & The Dude have very different definitions of looksmaxxing. Lock in as Frida founder Chelsea Hirschhorn’s father, dermatologist Dr. Rosen, and her son, Hunter, debate what it really takes to look your best on their new podcast. Catch Derm & The Dude on the Frida YouTube channel via the link in bio.
Sep 17, 2026 · Facebook
Let kids be kids. Starting with a routine that acts their age. ⭐Kid-friendly, dermatologist-developed formulas 🍓Age-appropriate ingredients 🧒Stuff made for growing skin, not grown-up skin This is Frida for kids.
Sep 16, 2026 · Facebook
Growing up got out of order. 10-step GRWM routines before hygiene. Anti-aging before adolescence. Aesthetic before essentials. Until now. We’re putting the basics back where they belong with better care for growing skin, teeth and hair. This is Frida for kids.
Sep 15, 2026 · Instagram
I know I’m supposed to want her to gain her independence, but this sucks at the same time lol. She has her own products from @frida and she barely wants me in the bathroom now. This new brush is so good! It’s for all hair types and it’s tug-free which is why she doesn’t let me brush her hair anymore with no other brush lol #FridaKidsRoutine #FridaKidsPartner #GRWM #Frida #singledadlife ASMR
Sep 14, 2026 · Instagram
A lot of R&D goes into warm and fuzzy. Our new Wrap + Warm Newborn Bather isn’t just built for the burrito stage. It’s backed by snuggle science with a soft microfleece blanket that keeps baby warmer for longer than the rest. Seriously, we put it to the test. Available now at @target @walmart and on @amazon.
Sep 13, 2026 · Instagram