Frida’s marketing, tracked daily.
The latest creative Frida puts in front of shoppers — homepage and social — captured on the day each one changed.
What we track on Frida
ShopVision captures the public marketing we see from Frida every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 12, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does Frida use?
All channelsSocial is Frida's most-used channel. Jump to a channel below, or read straight down.
Frida homepage updates
87 capturedFrida's competitive set
Benchmark on the same fieldsFrida’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Frida on social
104 capturedThe reviews are in. Frida for kids is making more noise than Pop Rocks. Now available at @Walmart. #frida #kids #haul #walmart #asmr
Aug 12, 2026 · Tiktok
What’s that smell? Not your son. Frida for kids launch day is already working… #frida #new #launch #kids #fyp
Aug 11, 2026 · Tiktok
Came for boogers, butts and burps. Stay for braces, B.O. and bedhead. Get ready with Frida for the next era of parenthood. Starting tomorrow. Any wild guesses? #frida #new #launch #kids #fyp
Aug 10, 2026 · Tiktok
Loading… the answer to a smell you’ve been pretending not to notice. Guesses in the comments. 8.11.26. #frida #new #launch #kids #fyp
Aug 8, 2026 · Tiktok
It’s not the first time we’ve reinvented the wheel. Guess what we're rolling out Tuesday, 8.11.26. Drop your guesses below 🔽 🫧 🚿 🧴✨ #frida #new #launch #kids #fyp
Aug 7, 2026 · Tiktok
The personal care aisle for kids skipped a few grades. It’s time to go back to basics. With better ones. Tuesday, 8.11.26.
Aug 6, 2026 · Facebook
The terrible twos have got nothing on the terrible [pre]tweens. Get ready for the next era of parenthood. Dropping 8.11.26. #frida #new #launch #kids #fyp
Aug 5, 2026 · Tiktok
Take the pump. Leave the house. Our Breast Pump Wipes clean where your faucet can’t. #frida #mom #breastfeeding #breastpump #fyp
Aug 3, 2026 · Tiktok
Your boobs needs the whole Shabang. Add to registry via link in bio. #frida #drake #shabang #trend #mom
Aug 2, 2026 · Tiktok
This is boobs on the ground journalism. Register like your nips depend on it (because they do). #frida #mom #registry #musthaves #babyregistry
Jul 30, 2026 · Tiktok
One’s for when your period arrives. The other’s for when you wish it didn't. #ttc #fertility #tryingtoconceive #ttcsupport #conception
Jul 29, 2026 · Tiktok
I partnered with @fridamom and @fridababy to give away $1,000 cash and $500 in Frida products! ✅: Add the Postpartum Essentials Kit + Grow-With-Me Bathtub to your registry ✅: Comment REGISTRY ✅: Submit the form & we’ll cover the rest… *Click the link in bio for Official Rules. No purchase necessary. Promotion ends at 6:00am PST on 7.29.2026. The winner for each draw will be randomly chosen and contacted via DM within 1 day after that draw. Must be 18+ and a US resident to enter. Void where prohibited. This promotion is not sponsored, endorsed or administered by, or associated with Instagram.
Jul 28, 2026 · Instagram