Frida’s marketing, tracked daily.
The latest creative Frida puts in front of shoppers — homepage and social — captured on the day each one changed.
What we track on Frida
ShopVision captures the public marketing we see from Frida every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 9, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does Frida use?
All channelsSocial is Frida's most-used channel. Jump to a channel below, or read straight down.
Frida homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Frida's competitive set
Benchmark on the same fieldsFrida’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Frida on social
196 capturedCadence
~31/ wk
Last 30 days
131
Top platform
TikTok
A little lacrosse, a little football and apparently I’m in charge of getting myself ready now 😂 Thanks @frida for making the routine easy. #FridaKidsRoutine #FridaKidsPartner
Sep 9, 2026 · Instagram
Two tooths. No lies. This oral care routine comes with receipts. Electric Flosser 1️⃣GumBumper™ stops floss from going too deep 2️⃣Flippable heads floss baby + adult teeth and ortho heads floss under braces Electric Toothbrush 1️⃣Color-changing light keeps brushing on track for 2 min 2️⃣Prove-It Light™ shows parents they did it right Available at Walmart and on Amazon.
Sep 8, 2026 · Facebook
Apparently 3.4 fluid ounces applies to everyone. Except kids. Our hair + body care bottles come with refillable Travel Buddies because we’ve been through TSA. They’ve got rules and kids got routines. Available now at Walmart and on Amazon.
Sep 7, 2026 · Facebook
DIY’ing for your kids to go back to school? ✨ So are we ✨ Steal some inspo from our trip to @Stoney Clover Lane. Because apparently we’re bedazzling everything now.
Sep 5, 2026 · Tiktok
Bottles everywhere. Sticky floors. Someone crying in the bathroom. Friday nights used to get real wild before Frida for kids. The Property Lovers
Sep 4, 2026 · Facebook
Garlic knot breath. Blue razz tongue. Corn on the cob with a mouth full of metal. Our new oral care was designed with dentists to create habits that stick [so food doesn’t]. 🚦Electric Toothbrush keeps brushing on track for 2 mins 🦷Fluoride Toothpaste pumps out the perfect pea-sized amount ⛓️💥Electric Flosser reaches under braces with special heads Available at Walmart and on Amazon.
Sep 3, 2026 · Facebook
One day you’re decorating their nursery…the next they’re decorating their locker with the essentials. ✔️Squishy dumpling ✔️No B.O. Deo ✔️Detangling Brush 🙋♀️Raise your hand if they’re growing up way too quick 👀Blink twice if you’re not mad about it #frida #kids #backtoschoolshopping #fyp #viral
Sep 2, 2026 · Tiktok
Get the funk outta here. Our refillable Travel Buddy lets kids bring their hair + body care wherever they stink. Just pop it out of the big bottle, fill it up and hit the road. No routine left behind. Available at @Walmart and @Amazon.
Sep 1, 2026 · Tiktok
Kids got that dog in them. Too bad their biggest opp is a toothbrush. The 2026 Frida State of Nagging Report found that 45% of kids openly admit they try to get out of hygiene tasks and 60% of parents say hygiene is their biggest daily battle. Here’s what parents say they’re barking the most: 1️⃣ “Brush your teeth” 2️⃣ “Go wash up” 3️⃣ “Did you floss?!?” The real trick? Making it easy enough for them to do it themselves.
Aug 31, 2026 · Tiktok
Absorb every flow, from heavy to slow. We’ve got your recovery fully covered with our NEW line of Postpartum Pads built for the full bleed. Now available on @Amazon.
Aug 29, 2026 · Tiktok
Searching for kids stuff in the personal care aisle is as useless as searching for meaning in a Pauly Shore movie. Until now. Rollin’ with the homies to Walmart.
Aug 28, 2026 · Facebook
Roll the clip. Cut the drama.
Aug 27, 2026 · Tiktok