What did Mytheresa do on Black Friday?
On November 28, 2025, Mytheresa ran up to 50% off sitewide, via "Discount." Independently captured from mytheresa.com — not aggregator copy.
The offer on the day
MYTHERESA.COM
Homepage · captured Nov 30, 2025
Up to 50% off
50%
Depth on the day
Depth on the day
50%
▲ +10 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- Up to 50% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Mytheresa ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Mytheresa homepage updates
Mytheresa homepage updates capture
Captured Nov 30, 2025.
Mytheresa on email
Exclusive pre-shopping: Valentino Garavani, Rabanne, Roberto Cavalli
Captured Nov 30, 2025.
Mytheresa on paid media
This holiday season, CGI visual artist @soze___________ presents our limited edition silver boxes like never before. #Mytheresa #MytheresaMen CGI & Creative Direction: @soze___________ Sound Design: @solstice.sd Artist Management: @brawhaus @eleanful
Captured Nov 30, 2025.
Mytheresa on social
In the presence of Creative Director Haider Ackermann, @Hamish Powell, @tishweinstock and more enjoyed an intimate celebration with #TOMFORD and #Mytheresa at @Claridge’s in London. #Mytheresa #MytheresaHosts
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Mytheresa's competitive set
Benchmark on the same fieldsMytheresa’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Farfetchfarfetch.com
Moda Operandimodaoperandi.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Mytheresa on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Mytheresa.
What teams ask about Black Friday 2025
Answered from our data- Does Mytheresa offer Black Friday discounts?
- Yes — on November 28, 2025, Mytheresa ran Up to 50% off.
- How deep was Mytheresa's Black Friday discount?
- Mytheresa's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Mytheresa use for Black Friday?
- Mytheresa ran Black Friday 2025 as "Discount."
- Was Mytheresa's Black Friday discount sitewide or limited to select items?
- Mytheresa's Black Friday 2025 discount was sitewide.
- Is Mytheresa's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Mytheresa use for Black Friday?
- Mytheresa's Black Friday 2025 offer was eligible on: online.