What did Mustela do on Black Friday?

Homepage · captured Nov 30, 2025

40% off sitewide, free delivery

40%

Depth on the day

Headline offer

40% off sitewide, free delivery

Mechanic

Discount

Scope

Select

Where it ran

online, app, in-store

Eligible categories

skincare

Shipping

—

What Mustela ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Mustela homepage updates

Mustela homepage updates capture

Captured Nov 30, 2025.

Mustela on social

Thanksgiving may be over, but our gratitude for our Mustela Family is forever. 💙🎂🫧✨ We loved celebrating our 75th Birthday Party with you at The Craft Studio. It was a joyful afternoon filled with creativity, connection, and gratitude themed crafts shared between little ones and their parents and caregivers. Moments like these are what make 75 years of gentle care so meaningful. We are endlessly thankful for YOU. And we cannot wait to celebrate with our NYC Mustela Family next Sunday for our final 75th Birthday Party of the year! 🤭✨

Captured Nov 30, 2025.

Mustela’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Mustela

26%

30%

2

This page

Pipettepipettebaby.com

—

—

—

95

California Babycaliforniababy.com

—

—

—

92

Babo Botanicalsbabobotanicals.com

—

—

—

90

Earth Mama®earthmamaorganics.com

—

—

—

89

Tubby Todd Bath Co.tubbytodd.com

—

—

—

88

Open profile →

Honest Coffee Roastershonest.coffee

—

—

—

87

The same single day measurement, every year we have captured Mustela.

Does Mustela offer Black Friday discounts?

Yes — on November 28, 2025, Mustela ran 40% off sitewide, free delivery.

How deep was Mustela's Black Friday discount?

Mustela's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.

What promotional mechanic did Mustela use for Black Friday?

Mustela ran Black Friday 2025 as "Discount."

Was Mustela's Black Friday discount sitewide or limited to select items?

Mustela's Black Friday 2025 discount was on select items.

Is Mustela's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Mustela use for Black Friday?

Mustela's Black Friday 2025 offer was eligible on: online, app, in-store.