Mustela’s marketing, tracked daily.

Some of the most meaningful moments in childhood are the quiet ones 💙 Storytime 101 was such a special afternoon filled with gentle movement, mindful breathing, sensory play, storytelling, and so many sweet moments of connection. Watching little ones explore mindfulness in their own way reminded us that it is never too early to create space for calm, curiosity, and wonder. And for caregivers, slowing down together can be just as meaningful too 🤍 Thank you to every family who joined us at WISE WONDER | Early Literacy NYC and helped make this afternoon so special. We loved watching new friendships form, little minds explore, and families simply enjoy being present together ✨

Aug 9, 2026 · Facebook

There is no single “right” way to feed your baby. There is only what works for you, your little one, and your everyday life. 🤍 This Breastfeeding Awareness Month, we are honoring every feeding journey and every parent navigating it with love, patience, and care. Whether your journey includes breastfeeding, pumping, formula feeding, combination feeding, or something entirely your own, you deserve support without judgment. 🫧 💬 What has your feeding journey looked like? Share your experience in the comments below. 📸 Juli Etta - Motherhood Photographer - Berlin | Nice | Paris

Aug 7, 2026 · Facebook

The bedtime routine of a stay-at-home mom to a one-year-old 🫧🩵 It may look like bath time, pajamas, and one more story, but it’s also the quiet work of building safety, trust, and a lifetime of love. The days can feel long, but these little moments are everything. You’re not “just” staying home. You’re shaping their whole world 🤍 Made by Mustela Mom, @adrianne 🌟 #sahm #bedtimeroutineforkids #babyskincare #mustela

Aug 6, 2026 · Tiktok

POV: bedtime was supposed to take 20 minutes 👀🤭🫠 One bath, three books, five cuddles, two glasses of water, and somehow we are still not asleep 🫧🩵 Featuring a Mustela Dad fully committed to the bedtime shift 😂 Thank you for capturing these precious moments @adrianne 💙 #ParentEmpowerment #bedtime #babytok #mustela #babyskincare

Aug 5, 2026 · Tiktok

Letting the Light In ☀️🤍 The sandy evenings, the boardwalk walks, the ocean breeze, the sticky little hands, the messy moments, and all of the tiny things we don’t realize we’ll miss until they’ve passed. Summer moves so quickly, but there is still so much time to notice it all. Stay a little longer. Look around. Let the light in. These are the little moments that become the big ones. ✨

Aug 4, 2026 · Tiktok

#giveaway Confidence packed. Skin prepped. 🫧🩶🪩 Back-to-school season can come with a lot of feelings. Excitement, nerves, new routines, big firsts, and maybe a few “where did the summer go?!” moments too. 🥹 We are so excited to give TWO members of our Mustela Family a little extra confidence heading into the new season. ✨✨✨🫧 Each winner will receive: 🎒 A statebags backpack + lunchbox 🛍️ A $100 Mustela shopping spree To enter: ▫️ Follow Mustela USA ▫️ Like this post ▫️ Comment a positive affirmation for the school year ahead + tag a friend ▫️ Every additional comment = another entry ✨ 5X BONUS ENTRY: Like + comment on our 3 most recent posts! Giveaway closes August 9 at 11:59 PM. Two winners will be selected on August 10 and contacted via DM from our official Mustela USA account only. No purchase necessary. U.S. residents only. Not affiliated with Instagram. Whatever this back-to-school season looks like for your family, we hope you walk into it remembering: you don’t have to have everything figured out to be doing an amazing job. 💙 Good luck, Mustela Family! 🫧✨

Aug 3, 2026 · Facebook

letting the light in ☀️🤍 the sandy evenings, the boardwalk walks, the ocean breeze, the sticky little hands, the messy moments, and all of the tiny things we don’t realize we’ll miss until they’ve passed. summer moves so quickly, but there is still so much time to notice it all. stay a little longer. look around. let the light in. these are the little moments that become the big ones ✨

Aug 2, 2026 · Instagram

Hi Mustela Family 🫧🍥⭐️ How is it already August?! This part of summer always feels a little bittersweet. We’re starting to think about back-to-school, new routines, and everything waiting for us in the fall… but summer isn’t over yet. There are still long evenings, little adventures, sandy toes, messy days, and so many tiny moments left to soak up. 💙 Here’s what we have planned this month: 🤱 August 1–7 | World Breastfeeding Week Celebrating every feeding journey and all of the love, patience, and care that comes with it. 🎒 August 3 | Back-to-School Giveaway A little something to make heading back into the school-year routine feel a bit more exciting. 📚 August 4–11 | Back-to-School Sale A chance to stock up on some of your family’s everyday favorites. 💙 August 7 | Mustela 101 Another chance for us to spend time together IRL (with BabyBjörn US & CA). Our favorite. 🥹 👶 August 10 | Babywearing Giveaway For the little ones who would happily stay snuggled up against you all day. 🤍 August 12 | Middle Child Day Giving our middle kiddos a little extra love. 🤭 🫧 August 15 | Relaxation Day Consider this your permission slip to slow down, even if it’s only for five minutes. 🌙 August 24 | Nighttime Routine Giveaway Because there is something extra special about those quiet little moments before bedtime. And through all of it, our August reminder is simple: let the light in. ☀️ Summer has a funny way of turning the most ordinary moments into the ones we miss the most. The evening walks, sticky little hands, post-bath cuddles, bedtime stories, and days that didn’t go exactly according to plan. You don’t have to make every moment special. You just have to be there long enough to notice when it already is. 🤍 Here’s to soaking up every last bit of August with you. xo, Team Mustela

Aug 1, 2026 · Facebook

Today may be the last day of July, but there is still so much summer left to soak in ☀️🤍 A little reminder that there is always magic in the mess. In the plans that change, the days that don’t look quite how you imagined, and the little moments you almost overlook while trying to get everything “right.” You don’t have to make every moment perfect to make it meaningful. Soak it in. Be where your feet are. Let the imperfect moments be part of the magic too. You are doing an amazing job 🤍 Made by Mustela Mom, @conniecyang #ParentEmpowerment #GentleParenting #spf50 #babyskincare #mustela

Jul 31, 2026 · Tiktok

One thing we’ll always believe: It’s okay to say “I’m sorry.” 🤍 To your little ones. To the people you love. And sometimes, even just to yourself. Parenthood was never meant to be about getting every moment right. We’re all learning, growing, repairing, and trying again as we go. Sometimes the most loving thing we can do is acknowledge when we got it wrong and show our little ones that saying sorry can be a form of strength too. A little reminder for today: You’re allowed to give yourself that same grace. 💙

Jul 30, 2026 · Facebook

Nighttime routines made a little sweeter 🫧🤍 Gentle cleansing, lots of moisture, and those cozy post-bath cuddles with Mustela. Because the best routines are the ones that feel good for their skin and for you ✨ Made by Mustela Mom, @audreyyhicks_ #Mustela #NighttimeRoutine #ToddlerRoutine #BathTimeRoutine #SensitiveSkin

Jul 29, 2026 · Tiktok

A proper little spa day with our Normal skin collection essentials 🫧🩵🥒 Because self care has no age limit, and it’s never too early to romanticize everyday 🤭 #babyspa #selfcareroutine #babyskincare #mustelababy #spaday

Jul 28, 2026 · Tiktok