Mustela’s marketing, tracked daily.
The latest creative Mustela puts in front of shoppers — homepage and social — captured on the day each one changed.
Latest creative
As of September 25, 2026What we track on Mustela
ShopVision captures the public marketing we see from Mustela every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does Mustela use?
All channelsSocial is Mustela's most-used channel. Jump to a channel below, or read straight down.
Mustela homepage updates
85 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Promotional history, record by record
31 records · latest 1 shown30 more offers sit before Sep 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Mustela's competitive set
Benchmark on the same fieldsMustela’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Mustela on social
158 capturedCadence
~16/ wk
Last 30 days
67
Top platform
Facebook
Croissants, berries + a little cleanup in between 🥐🫐💙 Our No rinse cleansing water makes those everyday messes easy to handle, no rinsing needed. Just wipe and go. ✨ Made by @Enzo #MustelaUSA #BabySkincare #BabyEssentials #ParentingMoments #BabyRoutine
Sep 25, 2026 · Tiktok
A new season, a little more connection, and a whole lot of wonder 💙🍂 We brought our Mustela Family together for Storytime 101 with Wise Wonder 📚✨ A morning of stories, movement, play, and community as little ones and their families step into a new season together. What kind of Mustela 101 would you love to see next? 👀💙 #MustelaUSA #Mustela101 #Storytime #Parenting #ToddlerActivities
Sep 24, 2026 · Tiktok
A little “merci” goes a long way 🥹💙 Nothing better than helping little ones feel their best. #MustelaUSA #ParentingMoments #MustelaFamily
Sep 23, 2026 · Tiktok
as the days get cooler, we’re reaching for Mustela USA’s certified organic collection to keep our little family’s skin feeling soft, nourished + loved. 🌿🩵 because fall is really just an excuse for slower moments, extra cuddles + soaking up all the tiny moments together. 🍂🫧
Sep 22, 2026 · Facebook
Le petit spa de bébé 💙🫧 a little bathtime, a lot of douceur 🥒✨ #Mustela #BabySkincare #Bathtime
Sep 21, 2026 · Tiktok
Salut, San Diego! ☀️💙 We’re bringing a little piece of the French countryside to the West Coast. 🇫🇷✨ Join us for a special morning celebrating Mustela’s French heritage with play, creativity, light bites, and a little joie de vivre for you and your little ones. 🎨🥐 📍 1200 Fox Point Farms Lane, Encinitas, CA 🗓️ Friday, October 2 ⏰ 10–11:30 AM OR 11:30 AM–1 PM Registration is strongly recommended to reserve your preferred time slot. Link in bio to RSVP! 💌 San Diego, we can’t wait to see you! 🌴✨
Sep 20, 2026 · Facebook
baby spa day, the Mustela USA way 🥑🫧✨ a little french-inspired pampering moment for the tiniest spa client 🤍🇫🇷
Sep 19, 2026 · Facebook
Something très special is on the way… 👀✨ We’re taking Mustela’s French heritage coast to coast from Brooklyn all the way to San Diego! 🌴✈️🇫🇷 New coast, same French flair… and we have a little something up our sleeve for our West Coast families. 💙 San Diego, get ready... we’re coming your way soon. ☀️ #mustelababy #sandiego #parentsoftiktok #event
Sep 18, 2026 · Tiktok
The best feeling 🤭🫧💤💤 Made by Mustela Mom, @Eden | Motherhood 💛 #mustelababy #parents #empowerment #parentsoftiktok
Sep 17, 2026 · Tiktok
We can’t believe she didn’t know Mustela USA is the number one baby skincare brand in French pharmacies 😆
Sep 16, 2026 · Facebook
Words from Pediactric Nurse @Clara 🩵🫧 The solids journey doesn’t have to be stressful, especially when you have Mustela by your side! The No rinse cleansing water has been our secret weapon from day 1. It’s no wonder it’s well loved by so many parents everywhere, especially with the mess of starting solids. How was your solids journey? Share your tips and tricks below! #ad #solidstartsbaby #mustelababy #nurseapproved
Sep 15, 2026 · Tiktok
#gvieaway Newborn essentials are here! 💙🫧☁️ We’ve teamed up with our friends at Canopy and Lalo to give one lucky winner the ultimate bundle for life with a little one. 🫧 The winner will receive: ✨ A $150 Mustela shopping spree ✨ Lalo The Play Gym II ✨ Canopy Baby Sound Machine + Aroma ✨ Canopy Baby Bath Tub Filter How to enter: ⭐ Like + save this post ⭐ Follow Mustela USA + Canopy + Lalo ⭐ Tag someone with a newborn in the comments ✨ BONUS 5X entries: Like + comment on our last 3 posts for extra entries! Giveaway ends 9/20 at 11:59 PM ET. The winner will be contacted via DM by Mustela USA only and will have 24 hours to claim their prize before it is forfeited. Open to U.S. residents, 18+. Good luck! 🍥
Sep 14, 2026 · Facebook