Mustela’s marketing, tracked daily.
The latest creative Mustela puts in front of shoppers — homepage and social — captured on the day each one changed.
Latest creative
As of September 4, 2026
What we track on Mustela
ShopVision captures the public marketing we see from Mustela every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 4, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does Mustela use?
All channelsSocial is Mustela's most-used channel. Jump to a channel below, or read straight down.
Mustela homepage updates
85 capturedPromotional history, record by record
33 records · latest 4 shown29 more offers sit before Sep 1, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Mustela's competitive set
Benchmark on the same fieldsMustela’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Pipettepipettebaby.com
California Babycaliforniababy.com
Babo Botanicalsbabobotanicals.com
Earth Mama®earthmamaorganics.com
Honest Coffee Roastershonest.coffeeMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Mustela on social
136 capturedTrust us! We know a thing or two about blowouts!
Sep 4, 2026 · Facebook
Bonjour, Brooklyn! 🇫🇷🗽💙 We’re bringing a little piece of Paris to Brooklyn! ✨ Join us at House of Wonder Brooklyn for a special Parisian-inspired pop-up celebrating Mustela’s French heritage, with French treats, complimentary play, and a little joie de vivre for the whole family. 🥐🫧 📍 House of Wonder | 988 Fulton Street, Brooklyn 🗓️ Friday, September 25 | 1–6 PM 🗓️ Saturday, September 26 | 9:30 AM–6 PM 🎟️ Sign up through the link in our bio! Pack up your littles and come say bonjour. We can’t wait to see you in Brooklyn! 💙🇫🇷✨
Sep 3, 2026 · Facebook
loved bringing this little French pharmacie to life with @mustelausa 🤗🇫🇷 #MustelaPartner
Sep 2, 2026 · Instagram
Hi Mustela Family 🫧🍂 September is here and she came with plans. 👀💙 We’re talking giveaways, birthdays, storytime, a little trip to Paris (well… Brooklyn 🇫🇷), AND plenty of reasons to stock up on your Mustela favorites. Consider this your official September save-the-date. ✨ Here’s what’s happening: 🛍️ September 1–8 | Labor day sale Starting the month with 25% off sitewide? We like September already. 🤭 🍪 September 7 | Giveaway Something sweet is coming to the feed… and yes, you’re going to want in. 🍪👀 🎂 September 9 | Most common birthday (ever.) September 9 babies, where are you?! Apparently, today is the most common birthday of the year. Consider this one BIG birthday party. 🎈🥳 👵 September 13 | Grandparents day For the extra hugs, extra snacks, extra stories, and a whole lot of love. Today is all about them. 🤍 🫧 September 14 | Giveaway New week, new giveaway. Because why not? 🥹💙 📚 September 16 | Mustela 101: Storytime Storytime with WISE WONDER | Early Literacy NYC is back AND we’re taking it outdoors at Old Stone House of Brooklyn! 🧸✨ Turn on our post notifications so you don’t miss the RSVP. 👀 🍂 September 17–24 | First day of fall sale Plot twist: we’re celebrating the first day of fall for an entire WEEK. 👀 Consider this your sign for a seasonal skincare restock. 🌙 September 21 | Giveaway For our littlest sleepyheads (and the parents trying to get them there 🤭). Stay tuned! 🗼 September 25–26 | Bonjour Brooklyn! Bonjour, Brooklyn! 🇫🇷 We’re bringing a little bit of France to NYC with House of Wonder Brooklyn. Come say bonjour, discover Mustela, and experience a little Parisian magic with us. RSVP coming soon! 💙 September, you’re looking pretty cute already. 🍂🫧 Save this post so you don’t miss a thing, and tell us below: what are you most excited for this month? 👀💙 xo, Team Mustela
Sep 1, 2026 · Facebook
Summer isn’t over just yet ☀️💙 Soak up every last sun-filled moment while keeping delicate skin protected with our SPF 50 Mineral Sunscreen. A little protection, a little presence, and more summer memories to hold onto. ✨ #spf #suncare #mustela #summer
Aug 31, 2026 · Tiktok
#babylistforward Your baby registry just got a little sweeter 🩵🫧🍬 We’re checking Mustela off a few expecting parents’ Babylist registries! (Thank you for the beautiful idea Alex Cooper 🤭 ) From those first baths to all the cuddles, we’d love to help you stock up on Mustela essentials for the journey ahead. To be considered: 💙 Like this post + tag an expecting parent 🫧 Follow us 💌 DM us a link to your Babylist registry We’ll be going through our DMs and reaching out to selected parents. ⭐️ Thank you for trusting us to care for your little one’s skin from the very beginning! ✨
Aug 28, 2026 · Facebook
Back-to-school prep: ✅ Backpack: ✅ Mustela: ✅ Actual school-aged child: ❌ She’s 1, babe. 😂
Aug 27, 2026 · Instagram
Words from @Dr. Mike Milobsky Healthy kids aren't lucky. Here’s what they do… One of the most overlooked habits for keeping kids well this school year? Protecting their skin starting with their hands. Constant handwashing at school is essential, but it strips the skin and leaves it dry, cracked, and vulnerable. And that broken skin barrier is where germs get in. Here's the technique I recommend: 💧 Wash hands well 💧 Pat dry - don't rub 💧 While hands are still slightly damp, apply a pump of Hydra bebe body lotion to lock in moisture. That's it. Clean, protected, healthy skin and a stronger barrier against everything going around the classroom.
Aug 26, 2026 · Tiktok
Some of the best parenting advice is the kind that reminds you to trust yourself 💙 There’s no one “right” way to parent. Every baby, every family, and every season looks a little different, and you’re learning right alongside your little one. At Mustela, we’re here to support the journey with care, not pressure ✨ Made by Mustela Mom @Danielle Maxwell What’s the best parenting advice you’ve ever received? 👇 #MustelaUSA #ParentEmpowerment #Parenthood #ParentingAdvice #MomLife
Aug 25, 2026 · Tiktok
🌙 Nighttime Routine GIVEAWAY 🌙 Bedtime begins with the little things. A warm bottle. A gentle bath. A cozy feed. A cared-for sleep. A soft glow before goodnight. We’ve partnered with @babybrezza, @mustelausa, @owletcare, and @hatchforbabysleep to create the ultimate Nighttime Routine Giveaway for growing families. Together, these trusted baby brands help support the small steps that make evenings feel a little calmer, softer, and more prepared, one small step at a time. 🎁 One lucky winner will receive nighttime routine essentials from: @comotomobaby — Newborn Starter Set Green & Yellow @babybrezza — PerfectWarm Bottle Warmer + Bottle Washer Pro @mustelausa — Normal Skin Collection (5-piece set) @owletcare — Dream Duo 3 (Dream Sock + Dream Sight camera) @hatchforbabysleep — Hatch Baby (winner's choice of color) Giveaway details below. 🌙 🎉 How to enter: 1. Follow @comotomobaby, @babybrezza, @mustelausa, @owletcare, and @hatchforbabysleep 2. Like this post 3. Tag a fellow parent in the comments 💛 Bonus entry: Share this post to your Story and tag us for an extra chance to win. Giveaway runs from today through Friday. Winner will be announced on Saturday. 📍 Open to U.S. residents only. 🔔 Please Note: This giveaway is not affiliated with or endorsed by Instagram. By entering, you agree to release Instagram from any responsibilities associated with this contest. #comotomo #babybrezza #mustelausa #owletcare #hatchbaby
Aug 24, 2026 · Instagram
Cradle cap in babies (seborrheic dermatitis) doesn’t often require treatment, but these are my recs to help improve appearance! Mustela USA has a gentle foam shampoo for newborns + babies that does an incredible job of limiting scale in their sensitive skin!
Aug 20, 2026 · Facebook
French Lessons Part DEUX ☀️
Aug 19, 2026 · Facebook