Mrs. Fields’s marketing, tracked daily.
The latest creative Mrs. Fields puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
NEW Limited Edition Holiday Tins are here!
Nov 9, 2026

Social
PinterestNEW. COOKIE. TINS. They’re here! All five of our classic flavors now have their very own 12 count gift tin, so you can finally order a whole tin of just your favorite. 🍪 Chocolate Chip loyalists, Cinnamon Sugar fans, Oatmeal Raisin devotees: this one’s for you. And yes, they make great gifts. Which one are you ordering first?👇
Nov 2, 2026
What we track on Mrs. Fields
ShopVision captures the public marketing we see from Mrs. Fields every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Mrs. Fields use?
All channelsHomepage is Mrs. Fields's most-used channel. Jump to a channel below, or read straight down.
Mrs. Fields homepage updates
176 capturedCadence
~14/ wk
Last 30 days
60
—· vs prior 30d
Mrs. Fields on email
13 capturedCadence
~1.4/ wk
Last 30 days
6

NEW Limited Edition Holiday Tins are here!
Nov 9, 2026

Meet the new gifting tool! 🎁
Nov 4, 2026

Iconic cookie tins, now with more options ✨
Oct 29, 2026

Our best batch of cookies yet is here 👀
Oct 28, 2026

Last call to get your cookies in time for Halloween 🎃
Oct 26, 2026

No tricks, just better treats 🍪
Oct 22, 2026

The Easiest Gift You'll Ever Send 🎁
Oct 8, 2026

Welcome to Mrs. Fields 🍪
Oct 1, 2026

The Easiest Gift You'll Ever Send 🎁
Sep 8, 2026

Last call for cookies!
Sep 7, 2026

The long weekend called. It wants chocolate. 🍪
Sep 3, 2026

Welcome to Mrs. Fields 🍪
Sep 1, 2026
Mrs. Fields's competitive set
Benchmark on the same fieldsMrs. Fields’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Mrs. Fields on social
7 capturedCadence
~1.4/ wk
Last 30 days
6
New· vs prior 30d
Top platform
Pinterest
NEW. COOKIE. TINS. They’re here! All five of our classic flavors now have their very own 12 count gift tin, so you can finally order a whole tin of just your favorite. 🍪 Chocolate Chip loyalists, Cinnamon Sugar fans, Oatmeal Raisin devotees: this one’s for you. And yes, they make great gifts. Which one are you ordering first?👇
Nov 2, 2026 · Pinterest
Five nostalgic flavors, one familiar feeling. Delivered nationwide.
Oct 30, 2026 · Pinterest
Zoom in on our best batch yet. Softer, chewier, bolder, and unmistakably us. We’re so excited to finally share it with you. Don’t wait to taste the difference. Link in bio.
Oct 23, 2026 · Pinterest
What's your favorite flavor? https://www.mrsfields.com/collections/cookies
Oct 14, 2026 · Facebook
We baked so you don't have to 🍪 Get 10% off with code DAYOFF10 all week.
Aug 31, 2026 · Pinterest