What did Mockingbird do on Black Friday?
On November 28, 2025, Mockingbird ran up to 30% off on select collections, via "Discount." Independently captured from hellomockingbird.com — not aggregator copy.
The offer on the day
HELLOMOCKINGBIRD.COM
Homepage · captured Nov 30, 2025
20% off strollers and high chairs, up to 30% off bundles
30%
Depth on the day
Depth on the day
30%
▲ +30 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 20% off strollers and high chairs, up to 30% off bundles
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, in-store, app
- Eligible categories
- strollers, high chairs, Strollers, High Chairs
- Shipping
- —
What ran on each channel
3 channelsWhat Mockingbird ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Mockingbird homepage updates
Mockingbird homepage updates capture
Captured Nov 30, 2025.
Mockingbird on email
It’s Black Friday! Don’t Miss Our Only Sale of the Year
Captured Nov 28, 2025.
Mockingbird on social
Which Barbie are you today? 😉 #HelloMockingbird #Momlife #parenting
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Mockingbird's competitive set
Benchmark on the same fieldsMockingbird’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Colugocolugo.com
Zoezoebaby.com
Mompushmompush.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Mockingbird on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Mockingbird.
What teams ask about Black Friday 2025
Answered from our data- Does Mockingbird offer Black Friday discounts?
- Yes — on November 28, 2025, Mockingbird ran 20% off strollers and high chairs, up to 30% off bundles.
- How deep was Mockingbird's Black Friday discount?
- Mockingbird's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Mockingbird use for Black Friday?
- Mockingbird ran Black Friday 2025 as "Discount."
- Was Mockingbird's Black Friday discount sitewide or limited to select items?
- Mockingbird's Black Friday 2025 discount was on select collections.
- Is Mockingbird's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Mockingbird use for Black Friday?
- Mockingbird's Black Friday 2025 offer was eligible on: online, in-store, app.