Does Maui Jim offer Black Friday discounts?

Yes — on November 28, 2025, Maui Jim ran 30% off on Select styles.

How deep was Maui Jim's Black Friday discount?

Maui Jim's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.

What promotional mechanic did Maui Jim use for Black Friday?

Maui Jim ran Black Friday 2025 as "Sale: Select Products."

Was Maui Jim's Black Friday discount sitewide or limited to select items?

Maui Jim's Black Friday 2025 discount was on select items.

Is Maui Jim's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Maui Jim use for Black Friday?

The channels Maui Jim's Black Friday offer ran on were not captured.

mauijim.com ↗

BF2025

Full profile

All brands on Black Friday

What did Maui Jim do on Black Friday?

On November 28, 2025, Maui Jim ran up to 30% off on select items, via "Sale: Select Products." Independently captured from mauijim.com — not aggregator copy.

The offer on the day

MAUIJIM.COM

Homepage · captured Nov 30, 2025

30% off on Select styles

30%

Depth on the day

30%

▲ +4.6 pts · vs its active-promo avg

Vs discounters

-13 pts

▼ below avg · 43% among discounters

Headline offer: 30% off on Select styles
Mechanic: Sale: Select Products
Scope: Select
Where it ran: —
Eligible categories: Not specified
Shipping: —

What ran on each channel

2 channels

What Maui Jim ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Maui Jim homepage updates

Maui Jim homepage updates capture

Captured Nov 30, 2025.

Maui Jim on email

Time’s Running Out on Free Shipping...

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Maui Jim's competitive set

Benchmark on the same fields

Maui Jim’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Maui Jim

25%

50%

This page

Costa Del Mar® Sunglassescostadelmar.com

Open profile →

Serengeti Eyewearserengeti-eyewear.com

Kaenonkaenon.com

Revo Sunglassesrevo.com

Oakley®oakley.com

Open profile →

SMITH OPTICSsmithoptics.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Maui Jim on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Maui Jim.

YearHeadline offerDepth

202530% off on Select styles30%

What teams ask about Black Friday 2025

Answered from our data

Does Maui Jim offer Black Friday discounts?: Yes — on November 28, 2025, Maui Jim ran 30% off on Select styles.
How deep was Maui Jim's Black Friday discount?: Maui Jim's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.
What promotional mechanic did Maui Jim use for Black Friday?: Maui Jim ran Black Friday 2025 as "Sale: Select Products."
Was Maui Jim's Black Friday discount sitewide or limited to select items?: Maui Jim's Black Friday 2025 discount was on select items.
Is Maui Jim's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Maui Jim use for Black Friday?: The channels Maui Jim's Black Friday offer ran on were not captured.