Maison Margiela’s marketing, tracked daily.
The latest creative Maison Margiela puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 10, 2026
Email
Our Fall Winter 2026 Campaign
Sep 9, 2026

Paid media
MetaSep 9, 2026

Social
InstagramOur Fall Winter 2026 campaign. “ANONYMITY” starring Rebecca Hall. A trailer for a psychological thriller. An actress and her doppelgänger, identical but for a mask. Both in a tapestry dress, carrying our Link bag as a clutch. Starring: Rebecca Hall Photographer: Thibaut Grevet Stylist: Ursina Gysi Hair Stylist: Tom Wright Make-up Artist: Lucia Pica
Sep 10, 2026
What we track on Maison Margiela
ShopVision captures the public marketing we see from Maison Margiela every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Maison Margiela use?
All channelsHomepage is Maison Margiela's most-used channel. Jump to a channel below, or read straight down.
Maison Margiela homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Maison Margiela on email
13 capturedCadence
~1.2/ wk
Last 30 days
5
Maison Margiela on paid media
74 capturedCadence
~2.8/ wk
Last 30 days
12
▼ 20%· vs prior 30d
Top platform
Maison Margiela's competitive set
Benchmark on the same fieldsMaison Margiela’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.






Maison Margiela on social
10 capturedCadence
~0.9/ wk
Last 30 days
4
Top platform
Instagram
Our Fall Winter 2026 campaign. “ANONYMITY” starring Rebecca Hall. A trailer for a psychological thriller. An actress and her doppelgänger, identical but for a mask. Both in a tapestry dress, carrying our Link bag as a clutch. Starring: Rebecca Hall Photographer: Thibaut Grevet Stylist: Ursina Gysi Hair Stylist: Tom Wright Make-up Artist: Lucia Pica
Sep 10, 2026 · Instagram
“ANONYMITY” starring Rebecca Hall. A trailer for a psychological thriller. As she prepares for a role, an actress repeatedly comes face-to-face with her masked double, forcing her to confront her own identity. But who is real? How can we truly know ourselves? The stakes have never been higher. That is “ANONYMITY”. Starring: Rebecca Hall Photographer and Director: Thibaut Grevet Stylist: Ursina Gysi Hair Stylist: Tom Wright Make-up Artist: Lucia Pica Music Composer: Senjan Jansen
Sep 9, 2026 · Instagram
You Are About to Take a Plunge Into the Deepest Question: “Who Are You?” “ANONYMITY” September 9th.
Sep 8, 2026 · Instagram
FALL WINTER 2026 AVANT-PREMIERE COLLECTION: A folding collar trench settles over our Second Skin, tucked into re-worked Japanese denim. A reversible quilted bomber with folding collar is worn with straight-leg jean. Our Chesterfield coat with reversable collar is layered over patchwork paisley print.
Jul 22, 2026 · Instagram
THE BOX BAG: The Box Bag is our latest bag design. It is created through Thermoforming, which exposes the soft leather to intense heat, moulding the edges. The straps tuck into the box, transforming the bag into a clutch. Styled alongside archival wrap denim, folded collar bomber and distorted lambswool.
Jul 20, 2026 · Instagram
THE HEEL-LESS WESTERN: The archival Heel-less is reinterpreted as a Western boot. The heel appears absent, enveloped in a continuous form, and finished with a patina of hand-brushed wax.
Jul 16, 2026 · Instagram
HEEL-LESS: The heel of the archival heel-less shoe is concealed in glossy Nappa leather. Our latest collection offers a new silhouette: the mule, and continues another: the pump.
Jul 6, 2026 · Instagram
FALL WINTER 2026 AVANT-PREMIERE: Airy washed silk satin by night and tailored pant into day. Press button tuxedo shirt and draped reverse pailette skirt, and Cup Shoulder suit with tailored fit.
Jul 4, 2026 · Instagram
5AC SOFT: The 5AC Soft Bag is the supple version of our 5AC. When extended, it is a weekender. When collapsed, it is an everyday bag. Seen with folding collar trench and re-worked denim, double-breasted Stockman inspired Cup Shoulder suit, and patchwork assemblage.
Jul 3, 2026 · Instagram