Maison Margiela’s marketing, tracked daily.
The latest creative Maison Margiela puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Maison Margiela Re-opens in Miami Design District
Sep 25, 2026

Paid media
MetaSep 11, 2026

Social
InstagramOur Fall Winter 2026 campaign. Introducing the Link bag, a continuation of our study of vintage coin purses. An archival chain link necklace covered in silk muslin from our 2001 collection informs the strap, created by vacuum-forming a leather tube over the chain.
Sep 22, 2026
What we track on Maison Margiela
ShopVision captures the public marketing we see from Maison Margiela every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Maison Margiela use?
All channelsHomepage is Maison Margiela's most-used channel. Jump to a channel below, or read straight down.
Maison Margiela homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Maison Margiela on email
15 capturedCadence
~1.9/ wk
Last 30 days
8

Maison Margiela Re-opens in Miami Design District
Sep 25, 2026

Introducing the Link Bag
Sep 23, 2026

Introducing Our New Website
Sep 17, 2026

Discover the World of Maison Margiela
Sep 11, 2026

Our Fall Winter 2026 Campaign
Sep 9, 2026

Shoes&RTW
Sep 3, 2026

Welcome to Maison Margiela
Sep 1, 2026

Leather and Layering
Aug 25, 2026

The Heel-less Western Boot
Aug 7, 2026

The 5AC Soft
Jul 31, 2026

Fall Winter 2026: Heel-Less Mule
Jul 16, 2026
Maison Margiela on paid media
80 capturedCadence
~2.6/ wk
Last 30 days
11
▼ 45%· vs prior 30d
Top platform
Maison Margiela's competitive set
Benchmark on the same fieldsMaison Margiela’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Maison Margiela on social
16 capturedCadence
~2.3/ wk
Last 30 days
10
New· vs prior 30d
Top platform
Instagram
Our Fall Winter 2026 campaign. Introducing the Link bag, a continuation of our study of vintage coin purses. An archival chain link necklace covered in silk muslin from our 2001 collection informs the strap, created by vacuum-forming a leather tube over the chain.
Sep 22, 2026 · Instagram
Our Fall Winter 2026 campaign. “ANONYMITY”. The anonymity of masks is a foundational code of our house, with masks used in our very first show. Today, we continue to use masks as a way of exploring character and identity. Lived-in raw-edged knitted tank over second skin, fused then slashed tweed waistcoat jacket, and collarless assemblage leather jacket.
Sep 16, 2026 · Instagram
Our Fall Winter 2026 campaign. “ANONYMITY” starring Rebecca Hall. A trailer for a psychological thriller. As she prepares for a role, an actress repeatedly comes face-to-face with her masked double, forcing her to confront her own identity. Edwardian silhouette single-breasted collarless coat in virgin wool, our 5AC soft, and Level cut-out knee-high boots.
Sep 15, 2026 · Instagram
Our Fall Winter 2026 campaign. “ANONYMITY” starring Rebecca Hall. A trailer for a psychological thriller. As she prepares for a role, an actress repeatedly comes face-to-face with her masked double, forcing her to confront her own identity. They wear second skin fusion cropped Edwardian tailcoat, Tabi Claw, and our 5AC in Tapestry print.
Sep 14, 2026 · Instagram
Our Fall Winter 2026 campaign. “ANONYMITY” starring Rebecca Hall. Repeated encounters between an actress and her masked double threaten to unravel her identity. They wear Bianchetto dress and heel-less pumps and Box bag with ornate ceramic framing.
Sep 13, 2026 · Instagram
Our Fall Winter 2026 campaign. “ANONYMITY”. A trailer for a psychological thriller. Starring Rebecca Hall.
Sep 11, 2026 · Instagram
Our Fall Winter 2026 campaign. “ANONYMITY” starring Rebecca Hall. A trailer for a psychological thriller. An actress and her doppelgänger, identical but for a mask. Both in a tapestry dress, carrying our Link bag as a clutch. Starring: Rebecca Hall Photographer: Thibaut Grevet Stylist: Ursina Gysi Hair Stylist: Tom Wright Make-up Artist: Lucia Pica
Sep 10, 2026 · Instagram
“ANONYMITY” starring Rebecca Hall. A trailer for a psychological thriller. As she prepares for a role, an actress repeatedly comes face-to-face with her masked double, forcing her to confront her own identity. But who is real? How can we truly know ourselves? The stakes have never been higher. That is “ANONYMITY”. Starring: Rebecca Hall Photographer and Director: Thibaut Grevet Stylist: Ursina Gysi Hair Stylist: Tom Wright Make-up Artist: Lucia Pica Music Composer: Senjan Jansen
Sep 9, 2026 · Instagram
You Are About to Take a Plunge Into the Deepest Question: “Who Are You?” “ANONYMITY” September 9th.
Sep 8, 2026 · Instagram
FALL WINTER 2026 AVANT-PREMIERE COLLECTION: A folding collar trench settles over our Second Skin, tucked into re-worked Japanese denim. A reversible quilted bomber with folding collar is worn with straight-leg jean. Our Chesterfield coat with reversable collar is layered over patchwork paisley print.
Jul 22, 2026 · Instagram
THE BOX BAG: The Box Bag is our latest bag design. It is created through Thermoforming, which exposes the soft leather to intense heat, moulding the edges. The straps tuck into the box, transforming the bag into a clutch. Styled alongside archival wrap denim, folded collar bomber and distorted lambswool.
Jul 20, 2026 · Instagram
THE HEEL-LESS WESTERN: The archival Heel-less is reinterpreted as a Western boot. The heel appears absent, enveloped in a continuous form, and finished with a patina of hand-brushed wax.
Jul 16, 2026 · Instagram