Maison Margiela’s marketing, tracked daily.
The latest creative Maison Margiela puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
A New Chapter of MaisonMargiela/folders
Nov 9, 2026
Paid media
MetaOct 29, 2026
Social
InstagramWe introduce a new chapter of MaisonMargiela/folders dedicated to the 20th anniversary of our first flagship Maison Margiela Tokyo Ebisu at 2-8-13, presented as a limited-edition ZINE distributed across Ebisu and shared globally through Dropbox. It includes a celebration of our most well-known connection to Japanese culture, the Tabi, through interviews of our local Tabi community: Tabi collectors - model Kozue Akimoto and artist and designer Noritaka Tatehana – and Ebisu local artisan Kiyoshi Matsuki who has been restoring Maison Margiela Tabi for 20 years.
Nov 9, 2026
What we track on Maison Margiela
ShopVision captures the public marketing we see from Maison Margiela every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Maison Margiela use?
All channelsPaid media is Maison Margiela's most-used channel. Jump to a channel below, or read straight down.
Maison Margiela homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Maison Margiela on email
20 capturedCadence
~1.6/ wk
Last 30 days
7
▼ 12%· vs prior 30d
A New Chapter of MaisonMargiela/folders
Nov 9, 2026
New Maison Margiela x Gentle Monster Campaign
Oct 29, 2026
New Maison Margiela x Gentle Monster
Oct 27, 2026
Fall Winter 2026 Heel-Less
Oct 22, 2026
Bianchetto & Assemblage: Fall Winter 2026 Techniques
Oct 17, 2026
Tapestry & Fusion: Fall Winter 2026 Techniques
Oct 14, 2026
Discover the World of Maison Margiela
Oct 11, 2026
The Spring Summer 2027 Show
Oct 7, 2026
Welcome to Maison Margiela
Oct 1, 2026
Live: Our Spring Summer 2027 Show
Sep 29, 2026
Tomorrow: The Spring Summer 2027 Show
Sep 28, 2026
Maison Margiela Re-opens in Miami Design District
Sep 25, 2026
Maison Margiela on paid media
101 capturedCadence
~3.7/ wk
Last 30 days
16
▲ 23%· vs prior 30d
Top platform
Maison Margiela's competitive set
Benchmark on the same fieldsMaison Margiela’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Loeweloewe.com
www.greglauren.comgreglauren.com
Jil Sanderjilsander.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Maison Margiela on social
52 capturedCadence
~5.6/ wk
Last 30 days
24
—· vs prior 30d
Top platform
Instagram
We introduce a new chapter of MaisonMargiela/folders dedicated to the 20th anniversary of our first flagship Maison Margiela Tokyo Ebisu at 2-8-13, presented as a limited-edition ZINE distributed across Ebisu and shared globally through Dropbox. It includes a celebration of our most well-known connection to Japanese culture, the Tabi, through interviews of our local Tabi community: Tabi collectors - model Kozue Akimoto and artist and designer Noritaka Tatehana – and Ebisu local artisan Kiyoshi Matsuki who has been restoring Maison Margiela Tabi for 20 years.
Nov 9, 2026 · Instagram
We introduce a new chapter of MaisonMargiela/folders dedicated to the 20th anniversary of our first flagship Maison Margiela Tokyo Ebisu at 2-8-13. Presented as a limited-edition ZINE distributed across Ebisu and shared globally through Dropbox, it includes a selection of 20 pieces sold at the store from its opening in 2006 to today. Season: Spring Summer 2017 Description: Tabi décortiqué boots. The sides are cut out, and the boots feature a drawstring fastening. Season: Men’s Spring Summer 2008. Description: Jacket made from nappa leather circles cut out and assembled. Season: Fall Winter 2022. Description: 5AC in calf leather. Emblematic of the house’s signature deconstructed lining. Season: Fall Winter 2026. Description: Cowl neck dress in Bianchetto. The technique is extended by cutting, baking, and cracking open the painted dress. Season: Fall Winter 2026. Description: Biker jacket with lived-in treatment, recreating signs of wear. Season: Women’s Fall Winter 2007. Description: Four-armed, wool docking cardigan worn with arms wrapped around the waist or left hanging. Season: Fall Winter 2023. Description: Patchwork wool and plaid Rorschach-cut oversized caban. Season: Spring Summer 2026. Description: Taped slip dress continuing the exploration of plasticisation. Season: Fall Winter 2008. Description: A key moulded into the shape of a ring, stamped with 11 for Line 11 – A Collection of Accessories for Women and Men. Season: Fall Winter 2020. Description: Deconstructed sequin-hole black satin sleeveless blouse. Season: Fall Winter 2026. Description: Second Skin jersey fusion bonded over existing top and skirt. Season: Fall Winter 2026. Description: Bianchetto Heel-less pump, an archival concept from 2000 reinterpreted in Bianchetto. Season: Men’s Spring Summer 2008. Description: Leather perfecto jacket with inset collar and pocket details. Season: Spring Summer 2026. Description: Box bag. A soft leather bag with thermoformed edges and supple strap. Season: Fall Winter 2006. Description: A reversible sheepskin coat. Season: Spring Summer 2022 Co-Ed. Description: Recicla assemblage sweater fused from a fisherman’s sweater, a nightshirt and a blo
Nov 8, 2026 · Instagram
To celebrate the 20th anniversary of our first flagship Maison Margiela Tokyo Ebisu at 2-8-13, we present a Line 2 installation on view in the store from 5-15 November. Line 2 is our initiative for creative dialogue. For this instalment, Tokyo-based artist Mio Suzuki and historic French tapestry manufacturers Les Manufactures Nationales – Sèvres & Mobilier National collaborate to create an artwork that explores themes of deconstruction, time, and memory through tapestry.
Nov 7, 2026 · Tiktok
We present a new chapter of MaisonMargiela/folders dedicated to the 20th anniversary of our first flagship Maison Margiela Tokyo Ebisu at 2-8-13, introduced as a limited-edition ZINE distributed across select Ebisu newsstands, in the store, and shared globally through Dropbox. It includes a hand-drawn manga by artist Takehito Moriizumi. Called “The Factory at Night”, the manga is a science fiction story inspired by our store’s transformation from the former Kyoden electronics factory to Maison Margiela Tokyo Ebisu.
Nov 6, 2026 · Tiktok
We introduce a new chapter of MaisonMargiela/folders, dedicated to the 20th anniversary of our first flagship Maison Margiela Tokyo Ebisu at 2-8-13, presented as a limited-edition ZINE distributed across select Ebisu newsstands, in the store, and shared globally through Dropbox today. It includes photographer Takashi Homma’s photo essay of the district.
Nov 5, 2026 · Instagram
Maison Margiela x Gentle Monster. The collection is centred on elevating the familiar and proposes new creativity through the language of deconstruction. The fourth chapter, online and in stores now.
Nov 2, 2026 · Tiktok
Maison Margiela x Gentle Monster. A 10-minute dash across the city is slowed by a series of distinct characters defined by eyewear silhouettes. The fourth chapter, online and in stores now.
Oct 30, 2026 · Instagram
Maison Margiela x Gentle Monster. A 10-minute dash across the city is slowed by a series of distinct characters defined by eyewear silhouettes. The fourth chapter, coming 29 October.
Oct 28, 2026 · Instagram
Maison Margiela x Gentle Monster. A 10-minute dash across the city is slowed by a series of distinct characters. A closer look brings strangeness to light. Directed by Alex Prager. The fourth chapter, coming 29 October.
Oct 27, 2026 · Tiktok
Maison Margiela × Gentle Monster A dash across the city is slowed by a series of distinct characters. A closer look brings the uncanny to light. The fourth chapter, coming 29 October: US, Canada: 11AM (EST) Korea, China, Japan, Australia: 11AM (KST) Europe, United Kingdom, Middle East and Other Regions: 11AM (GMT) Film by Alex Prager Music “Mentally Gone” by SCAM
Oct 26, 2026 · Instagram
In September 2000, 12 years into our house’s history, we opened our first-ever store in a traditional home in a residential suburb of Tokyo called Ebisu. The store was named Maison Margiela Tokyo. In 2006, the store had to be relocated. We chose a building just a five-minute walk away, at 2-8-13 Ebisu Minami, a former electrical products factory. This store is of huge significance to us. It retains the memory of how we first displayed our world and our work. The location of Ebisu itself, the community surrounding the store and the decision to repurpose existing features. To celebrate 20 years at 2-8-13, MaisonMargiela/folders uncovers how this store came to be, and the unconventional creativity that defines it. We invite you to access the first files of this folder through our updated Dropbox. The next files will be uploaded 5 November.
Oct 20, 2026 · Instagram
Artisanal 2026: In Print Vogue Adria: Melanie + Ramon (Photography), Taylor Angino (Styling) Elle Belgium: Willy Vanderperre (Photography), Ilja de Weerdt (Styling) Harper’s Bazaar France: Nikolai Von Bismarck (Photography), Elodie David Touboul (Styling) Vogue France: Willy Vanderperre(Photography), Paul Sinclaire (Styling) L’Officiel Italia: Vincenzo Valente (Photography), Giulia Martinelli (Styling)
Oct 19, 2026 · Instagram