Maison Margiela’s marketing, tracked daily.
The latest creative Maison Margiela puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026
Email
The Heel-less Western Boot
Aug 7, 2026

Social
InstagramFALL WINTER 2026 AVANT-PREMIERE COLLECTION: A folding collar trench settles over our Second Skin, tucked into re-worked Japanese denim. A reversible quilted bomber with folding collar is worn with straight-leg jean. Our Chesterfield coat with reversable collar is layered over patchwork paisley print.
Jul 22, 2026
What we track on Maison Margiela
ShopVision captures the public marketing we see from Maison Margiela every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Maison Margiela use?
All channelsHomepage is Maison Margiela's most-used channel. Jump to a channel below, or read straight down.
Maison Margiela homepage updates
87 capturedMaison Margiela on email
13 capturedMaison Margiela on paid media
67 capturedMaison Margiela's competitive set
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Maison Margiela on social
11 capturedFALL WINTER 2026 AVANT-PREMIERE COLLECTION: A folding collar trench settles over our Second Skin, tucked into re-worked Japanese denim. A reversible quilted bomber with folding collar is worn with straight-leg jean. Our Chesterfield coat with reversable collar is layered over patchwork paisley print.
Jul 22, 2026 · Instagram
THE BOX BAG: The Box Bag is our latest bag design. It is created through Thermoforming, which exposes the soft leather to intense heat, moulding the edges. The straps tuck into the box, transforming the bag into a clutch. Styled alongside archival wrap denim, folded collar bomber and distorted lambswool.
Jul 20, 2026 · Instagram
THE HEEL-LESS WESTERN: The archival Heel-less is reinterpreted as a Western boot. The heel appears absent, enveloped in a continuous form, and finished with a patina of hand-brushed wax.
Jul 16, 2026 · Instagram
HEEL-LESS: The heel of the archival heel-less shoe is concealed in glossy Nappa leather. Our latest collection offers a new silhouette: the mule, and continues another: the pump.
Jul 6, 2026 · Instagram
FALL WINTER 2026 AVANT-PREMIERE: Airy washed silk satin by night and tailored pant into day. Press button tuxedo shirt and draped reverse pailette skirt, and Cup Shoulder suit with tailored fit.
Jul 4, 2026 · Instagram
5AC SOFT: The 5AC Soft Bag is the supple version of our 5AC. When extended, it is a weekender. When collapsed, it is an everyday bag. Seen with folding collar trench and re-worked denim, double-breasted Stockman inspired Cup Shoulder suit, and patchwork assemblage.
Jul 3, 2026 · Instagram
SCENTSORIUM COLLECTION: Six couture-inspired fragrances developed through the principles of our Artisanal Atelier.
Jun 15, 2026 · Instagram
SS26: IN PRINT Credits Heroine: Lorenzo Paiño Fernandez (Photography), Davey Sutton (Styling) ELLE France: Sofia Sanchez & Mauro Mongiello (Photography), Anne-Marie Brouillet (Styling) Vogue China: Huang Jiaqi (Photography), Alvin Yu (Styling) Heroine: Lorenzo Paiño Fernandez (Photography), Davey Sutton (Styling) Vogue Portugal: Denis Nemyachenko (Photography), Marco Aiello (Styling) Wallpaper*: Marie Déhé (Photography), Lune Kuipers (Styling) Dazed Korea: Ki Wonyoung (Photography), Yoon Daeyeon (Styling) Vogue US: Mikael Jansson (Photography), Amanda Harlech (Styling) Wallpaper*: Marie Déhé (Photography), Lune Kuipers (Styling) W China: Mel Bles (Photography), Luca Galasso (Styling)
Jun 8, 2026 · Instagram
SS26 COLLECTION: For Spring Summer 2026 found items are questioned and recontextualised. A jacket with material technique, where printed paper applied to fabric recreates the effect of cracked and peeling 17th-century wallpaper, designed to transform with time. Available now online and in-store.
Jun 5, 2026 · Instagram
SS26 HEEL-LESS: Revisited for Spring Summer 26 in pumps and western boots, the Heel-less extends an archival concept into new constructions. Available now online and in-store. Credits Slide 1, Vogue Netherlands: Cass Bird (Photography), Linda Gümüs Gerritsen (Styling)
Jun 4, 2026 · Instagram
SS26 COLLECTION: This season, plasticisation continues our use of unexpected materials, presented as dress trims and trouser waistbands. The use of plastics and tape has carried across the archive through to today. Available now online and in-store.
Jun 3, 2026 · Instagram