What did Lunds & Byerlys do on Black Friday?
On November 28, 2025, Lunds & Byerlys ran up to 25% off on select items, via "Discount." Independently captured from lundsandbyerlys.com — not aggregator copy.
The offer on the day
LUNDSANDBYERLYS.COM
Homepage · captured Nov 30, 2025
25% OFF
25%
Depth on the day
Depth on the day
25%
▼ -27.5 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% OFF
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- in-store
- Eligible categories
- Minnesota Craft Beers
- Shipping
- —
What ran on each channel
4 channelsWhat Lunds & Byerlys ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Lunds & Byerlys homepage updates
Lunds & Byerlys homepage updates capture
Captured Nov 30, 2025.
Lunds & Byerlys on email
Fresh Finds at L&B!
Captured Nov 28, 2025.
Lunds & Byerlys on paid media
Lunds & Byerlys
Captured Nov 26, 2025.
Lunds & Byerlys on social
L&B srirachas are versatile, smooth and great for almost any dish. Add a little spice to your dinner recipe, use as a dip for a snack, or put them on your sandwich of choice (we love the sriracha mayo on a crispy chicken sandwich). These easy condiments really elevate everything they touch! Pick up one or the whole set at your local Lunds & Byerlys.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Lunds & Byerlys's competitive set
Benchmark on the same fieldsLunds & Byerlys’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Cub Grocery & Pharmacycub.com
Veehy-vee.com
Whole Foods Marketwholefoodsmarket.com
Mississippi Market Comsmarket.coop
Eastside Food Coeastsidefood.coop
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Lunds & Byerlys on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Lunds & Byerlys.
What teams ask about Black Friday 2025
Answered from our data- Does Lunds & Byerlys offer Black Friday discounts?
- Yes — on November 28, 2025, Lunds & Byerlys ran 25% OFF.
- How deep was Lunds & Byerlys's Black Friday discount?
- Lunds & Byerlys's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Lunds & Byerlys use for Black Friday?
- Lunds & Byerlys ran Black Friday 2025 as "Discount."
- Was Lunds & Byerlys's Black Friday discount sitewide or limited to select items?
- Lunds & Byerlys's Black Friday 2025 discount was on select items.
- Is Lunds & Byerlys's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Lunds & Byerlys use for Black Friday?
- Lunds & Byerlys's Black Friday 2025 offer was eligible on: in-store.